主讲嘉宾
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- Guido Ghedin
- CMO Global of Cifnews
雨果网于2013年上线，聚焦在跨境电商领域的内容生产，目前已是跨境电商行业的内容及服务第一平台。目前雨果网注册用户有150多万，月活跃用户350万+，是中国跨境电商领域最大的流量入口，全国超过60%的跨境电商从业者每周至少来一次雨果网。
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- Andy Liang
- Director of Business Development
GLOBALEGROW E-COMMERCE
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- Tayyab Akhlaq
- Director
PUBLIC DESIRE
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- Alicia Brocal
- Head of Digital Analytics & Data Management
HAWKERS
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- David Schwarz
- SrVP Ecommerce & New Digital Activities
CARREFOUR
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- Aymeric Moser
- Marketing Director
SPARTOO
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- Guillaume Cavaroc
- Retail Industry Manager
FACEBOOK
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- Jean-Philippe Desbiolles
- Vice-President Watson/Cognitive Transformation
IBM WATSON
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- François Loviton
- Director Brands & Retail
GOOGLE FRANCE
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- Laura Pho Duc
- Head of Marketing & Communication
Alibaba
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- Alexis Tacquard
- Head presales & product innovation
EULERIAN TECHNOLOGIES
-
- David Nedzela
- Marketing Director
Digital & CRM, FNAC DARTY
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- Aymerik Bouchacourt
- Agency Director
JVWEB
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- Rémy Balangué
- Ecommerce Market Manager
AT INTERNET
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- Julien Debriel
- Digital Analyst
OVH
-
- Mickael Froger
- 联合创始人& CEO
Lengow
活动议程
09月27日 08:30-17:30PAVILLON GABRIEL 5, avenue Gabriel – 75008 Paris
- 08:30-09:15
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欢迎早餐
- 09:15-09:30
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开幕主题演讲
Mickael Froger
联合创始人& CEO
- 09:30-09:40
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主题：你的客户想要什么？
Guido Ghedin
CMO Global of Cifnews
- 09:45-10:15
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主题：你的客户背后隐藏着什么？
Andy Liang
Director of Business Development
Tayyab Akhlaq
Director
Alicia Brocal
Head of Digital Analytics & Data Management
- 10:20-10:35
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主题：线上线下:如何提供无缝购物体验
David Schwarz
SrVP Ecommerce & New Digital Activities
Aymeric Moser
Marketing Director
- 10:40-11:00
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如何用动态广告驱动需求和销售
Guillaume Cavaroc
Retail Industry Manager
- 11:00-11:20
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自由交流
- 11:20-11:40
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通过Al来探索新的机会
Jean-Philippe Desbiolles
Vice-President Watson/Cognitive Transformation
- 11:45-12:20
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致力于打造未来的电子商务格局
François Loviton
Director Brands & Retail
Laura Pho Duc
Head of Marketing & Communication
- 12:25-12:35
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客户忠诚度:如何让你的客户始终爱你
- 12:50-14:15
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午餐
- 14:15-14:45
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线上/线下归因
Alexis Tacquard
Head presales & product innovation
David Nedzela
Marketing Director
- 15:00-15:30
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成功案例——如何优化谷歌和Facebook广告，真实的客户案例研究
Aymerik Bouchacourt
Agency Director
- 15:45-16:15
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成功案例——从法国初创公司到全球数据驱动公司
Rémy Balangué
Ecommerce Market Manager
Julien Debriel
Digital Analyst
- 16:45-17:15
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成功案例——Starwax的顾客是如何参与他们的知识性战略
