同样是圣诞营销，为什么他们做的这么好！

圣诞节来了，你给客户发送圣诞邮件了吗，如果还没有，这篇文章给你一些灵感。

圣诞节在西方国家眼中是一年中最重要的节日，就像我们过春节一样。圣诞假期的放假时间一般是从12月24日~1月6日，但每个国家的放假日期又不一样，部分国家12月18日就放假了。那么亚马逊卖家如何充分利用这个节日来给客户惊喜呢？

1、节日更要注重邮件营销

邮件营销是众多营销推广手段中成本最低但很火爆的一种方式，并且执行起来比较简单，是现在市场人员应对节日营销最常用方式，是各种购物节日中电商抓住购物者的最重要的途径。

2、邮件标题对营销效果具有决定性作用

邮件标题是买家在收到邮件之后第一眼看到的，对于邮件的点击率具有决定性作用，而这几种邮件标题较容易吸引点击。

(1)“free shipping”(免邮)是最常用的邮件促销策略，能够提升一半以上的邮件点击率。

(2)除了免运费、带有价格和降价标题的邮件营销效果较好之外，很多节日邮件都会通过“percent off”“%off”“$off”“discount”(降价、打折)字样来提高点开率。

(3)邮件标题最好能突出节日主题，不同的产品也要能突出自己的产品特色。

(4)不要忽视节后的购买高峰和营销机会，并且不同的月份要有不同版本的邮件主题。

(5)邮件标题要为读者制造紧迫感，能够刺激读者进入店铺购买。

下面这几份圣诞节邮件模板供大家参考：

致已合作的客户

My dearest，

Merry Christmas and Happy New Year!Many thanks for your continuous supports in the past years, we wish both business snowballing in the coming years.May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered>Last but not least,>Yours sincerely, ××××

致未合作的客户

Dear XX,

Merry Christmas and Happy New Year! The Christmas and New Year holiday is coming near>It’s my honor to contact with you before, and my duty is to give you our best products and excellent service. Hope the next year is a prosperous and harvest year for both of us! Last but not least,>Yours sincerely,  ××××

圣诞节祝福语

文案如下

It seems that Christmas time is here>圣诞节转眼又到，又该迎接新的一年了。我们向你及你的亲人们致以最美好的圣诞祝福，愿你在新的一年里事业兴旺，幸福美满！

At Christmas and always, may peace and love fill your heart, beauty fill your world, and contentment and joy fill your days. 圣诞的祝福，平日的希冀，愿你心境祥和、充满爱意，愿你的世界全是美满，愿你一切称心如意，快乐无比。

May the glow of Christmas candle fill your heart with peace and pleasure and make your New Year bright. Have a love filled Christmas and New Year! 愿圣诞的烛光带给你祥和与喜悦，祝你的圣诞和新年充满爱。

Christmas should be a time of banked-up fines, the scent of flowers and wine, good talk, good memories and loyalties renewed. But if all else is lacking - love will do. 圣诞是这样美好的时光：炉火熊熊，花儿芬芳，醇酒飘香，殷殷祝福，美好回忆，恩爱日新。即便没有一切，只要有爱便足矣。

With the old wish that is ever new, may the greeting do its share toward making your Christmas a pleasant>May your Christmas be filled with special moment, warmth, peace and happiness, the joy of covered>

准备邮箱贺卡

邮件写好就差附图了。直接将提前准备好的贺卡图片附到文档中即可。不要以附件形式发送，这样很容易导致邮件被拒。

圣诞索评文件

Hello Amazon Valued Customer,Great news! (你的店铺名) order has been shipped. It left our warehouse earlier today>You made a great customer choice shopping with us. At (你的店铺名), we truly care about your customer experience and, just importantly, your product experience. We are 100% dedicated to your complete satisfaction. Feedback and Product Reviews help us provide you and all (你的店铺名) product and Amazon customers with a better product and service.

Leave Product Review: Product name 1

Leave Product Review: Product name 2

Leave Product Review: Product name 3

That’s it for now. We appreciate and value your business. If you have any questions or concerns please let us know. If you do not receive your item within (需送货天数) days, then please contact Amazon support here:　　Amazon Customer Support

Best Regards,　　(你的店铺名)

Customer Care Team

如果你觉得以上邮件模板不够满足你的要求，没关系，FeedbackWhiz可以提供便捷的电子邮件撰写工具，点击变更自定义参数，撰写邮件并实时预览。

此外，你还可以定时发送邮件，追踪邮件订单转化率与统计数据。也可以向不同受众群体发送不同版本的邮件，并找出最有效信息，以此提高订单转化率。（来源：FeedbackWhiz）

FeedbackWhiz亚马逊专业店铺管理软件 扫码回复“试用”马上体验

以上内容属作者个人观点，不代表雨果网立场！如有侵权，请联系我们。