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最亚马逊被跟卖了?不用急,来看看这个技能

亚马逊平台上的卖家们拥有的机会毫无疑问是巨大的,但就像我们老话常说的那样,福兮祸之所倚。近段时间来频繁出现的跟卖陷阱,就是与亚马逊规则同时存在的“祸”。卖家们经过不懈的努力,从简单的工厂进货,线上售卖,到建立了自己的私有品牌开始贩卖自己的贴标产品,正准备撸起袖子大干一场的时候,却发现有别的卖家悄悄跟卖抢走了自己的业务。瞬时感觉自己受了天大的委屈,随即而来的则是对跟卖者的无尽怒火。但所谓邪不胜正,遵守规则的本分卖家总是能够有办法来应对这样的情况。

在介绍具体措施之前,我们先来了解下,跟卖和跟卖者都是什么概念。跟卖指的是卖家在没有listing的情况下,在他人创建的listing下销售自己的产品的行为。跟卖者就是指除这条listing的创建者以外的所有卖家。通常来说,跟卖都是发生在没有品牌备案的产品listing上的,跟卖者的动机,则是期望通过低价获得listing创建者的购物车,以此提高自己产品的销量。跟卖者除了会是普通卖家,还有可能是设定好的机器人程序,一个全新的账号,没有销售历史,没有客户评价,设置了跟卖之后就开始成为卖家肉里的那根小刺。那么卖家要怎样拔掉这根刺呢。

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卖家们最先想到的,可能是发一封勒停通知函给跟卖的卖家。这个名字看起来很高大上的东西,其实就是通过亚马逊平台向跟卖卖家发一封邮件让他们不要跟卖。这样的邮件最好能写的官腔比较浓,让跟卖卖家感到紧张,提高成功率。这里给大家看一个模板:

Dear “ 【跟卖卖家】B”,

It has come to our attention that “ B ” is using the " 【被跟卖卖家】A " trademark without license or prior written authorization from " A ".

"A " holds federal trademark registrations in the United States. So“ B ” listings violate " A " trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which“ B ”utilizes our trademarks and images protected by copyright.

“ B ”currently has at least one listing onAmazon.com for products that utilize“ A’s”trademarks and/or copyrights without authorization. See the following ASIN: ××××××××××。

"A" is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of "A's" trademark rights, copyrights, and Amazons Participation Agreement.

“B”'s infringing listings must be removed immediately to prevent damage to " A" brand and lost sales.

While" A" has many options available under this state, we would prefer to resolve this matter amicably. Please confirm to us in writing within24 hours, that you have:

(1)Removed all of "A’s " trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;

(2)Removed all of " A’s " listings of products it claims to be associated with "A’s ", including but not limited to the ASINs listed above

Failure to take action within 48 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of “A” 

这种形式的通知函,就会给跟卖者带来一定的压力,如果跟卖者是普通的想要蹭热度,蹭流量来获取一定销量的话,就会在48小时内停止跟卖,毕竟对于任何卖家来说,账号都是第一位的。

2 个评论

有一定的作用,但是现在跟卖都那么野,碰上以跟卖为生的账号,就基本挂了
我知道Amazon亚马逊站内竞价广告技巧与玩法
1.亚马逊广告后台界面最主要功能详解
2.投放中的自动广告和手动广告分析
3.广告常见的提问和误区解释
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