申请亚马逊品牌门槛项目终于得到了回复

我一直向亚马逊提供很多关于作为制造商和品牌方的我怎样才能加入brand gating项目的消息,从而减少那些未经授权在亚马逊上销售的数量,尤其是那些卖我们产品假货的卖家,终于得到了回复。


之前,我花了一个又一个星期和亚马逊卖家支持发邮件,谈了又谈,并不断前往品牌注册管理机构,然而得到并不是我想要的。

今天,我得到了一个好消息,想在这儿和大家分享以下我收到的回复


***

I would like to inform you that, our Catalogue team periodically reviews the products sold on our website as a "Quality Check" to ensure that only genuine products are being offered to our buyers . Now, this quality check has become more important as we are frequently receiving complaints from buyers stating that the products that they received from was counterfeit, which is affecting authenticated sellers and in turn, Amazon is losing buyers trust on the product available in our website. Also, since the peak season is approaching, our catalogue team makes sure that no counterfeit/duplicate or poor quality products are offered for sale by any seller on our website and only original and authenticated products are available to buyers. In order to ensure this quality and built customer's trust, we have started to restrict some of the top selling brands where we have encountered duplication of the brand name and the products.

***

The rest of the email explained what to do if one of my products had been restricted, and ignored my question about how to get into the program. So I asked again, and got this second response ...

***

I am sorry to hear that of late you have been receiving numerous complaints of counterfeit products being received by the buyers, and you wish to do something to ensure that the violating sellers do not have the option to list under your offers and in turn you can have your brand gated to other sellers.

Please be informed that we have a separate team set up specifically for this purpose and it is the copyrights and trademarks team. Please know that due to confidentiality issues, we at seller support do not have enough details regarding the standard operating procedure about the copyrights team, however once you contact the copyrights team regarding your concern, you will be provided with the necessary update on the same.

Hence, in order to have your brand enrolled in the brand gating program, please contact the following team:

By email: https://www.amazon.com/gp/help/reports/infringement

By mail:
Copyright Agent
Amazon.com Legal Department
P.O. Box 81226
Seattle, WA 98108

Courier address:
Copyright Agent
Amazon.com Legal Department
410 Terry Avenue North
Seattle, WA 98109-5210
USA

Based on the information provided by you to them, the concerned team will decide the further course of action and seller support team does not influence the decisions of the team in this regards.

***

我们想通知您的是我们的目录团队会定期审查在我们网站销售的产品作为一个“质量检查”来确保提供给我们的客户的都是正品。当我们不断地接收来自买家抱怨他们收到的是假货,这些假货也会影响正品授权卖家,反过来,亚马逊的客户也会渐渐对亚马逊平台上提供的产品失去信任,目前质量检查已经变得越来越重要。此外,由于旺季临近,我们的目录团队为了确保在我们的平台上没有卖家为了促销而提供假货或质量低劣的产品和只有原装的经授权的产品才可以提供给买家。为了确保产品质量和建立客户信任,我们已经开始限制在一些热卖品牌里出现品牌名字重复。

邮件的剩余部分解释到如果我的产品已经被限制,和忽视了我关于如何加入品牌门槛项目的问题该怎么做。所以我再问了一遍,收到了第二个回复。

我很抱歉听到您收到了许多买家收到假冒产品的投诉,并且你希望采取一些措施来确保侵权的卖家不会再卖你的产品,并且你可以将你的品牌授权给其他卖家。请注意,我们为此专门设立了一个独立的团队,即版权和商标团队。请注意,由于保密问题,我们在卖家支持中心是没有关于版权团队的标准操作程序的详细信息。但是一旦你就你关心的问题联系版权团队,你将会获得相应的必要更新。因此,为了让你的品牌可以加入品牌门槛计划,请联系以下团队。

根据你向他们提供的信息,有关团队将决定进一步的行动方案,卖家支持团队不会影响版权团队在相关方面的决定。

希望这些信息对你们有帮助