一年一度的购物狂欢即将到来，黑色星期五（Black Friday，11月25号），网络星期一（Cyber Monday 11月28号），这两个节日据说都是按秒来出单的。
作为amazon卖家都想抓住这个时机，大卖一场。 但是前提是你要参与活动，站住坑位，如果没有产品被选中，那就只能看热闹了。
我第一次公布的普通秒杀的申请方法，大家看过文章后自助申请秒杀，很多人的不少产品都获得了秒杀的机会，有几个人跟我说秒杀的效果还不错。
很多人肯定疑惑，什么样的产品符合黑五秒杀的要求？我只能说：同样的配方，不同的秒杀。活动要求和普通秒杀的要求差不多。
重点来了，以下三个渠道你可以参与本次年度大戏：
1：Amazon主动邀请
当你有卖的很好的产品，feedback，产品review等等都不错的情况下，amazon会通过邮件主动邀请你，你会收到一封标题是：seller name- Join Countdown to Black Friday deal event on Amazon，如下：
邮件中会列出符合要求的listing，直接到你自己的Deal Dashboard on Seller Central直接申请即可。
这种amazon的主动邀请只针对少部分做的相当优秀的listing，大部分人还是要通过下面两种自助申请渠道。
2：通过网站自助申请
如果没有被amazon主动邀请，我们也不用灰心，Barry教你如何自助申请黑五活动秒杀。请看以下图片：
欧洲每个站点都有单独的网站去申请，这样一目了然。
以下是英国站具体的要求：
1：The Product must be available through Fulfilment by Amazon (FBA)or Seller Fulfilled Prime (SFP) by November 2nd. You are solely responsible to ensure that you have a sufficient amount of stock available (Suggested Stock Quantity: +20% above the offer amount)
2：The product does not qualify as an Add on/Plus Product
Minimum deal price should be £5
3：The product must be in New condition (no used products)
4：The product must have at least 4 stars in in at least 1 Amazon Marketplace
5：The Deal Price must be at least a 20% discount on the lowest price applied on Amazon.co.uk for this ASIN over the 30 days before the promotion
Deal price should be the lowest ASIN price on Amazon.co.uk since January 1st 2016
6：The product must have a wide audience (e.g. product specific covers and screen protectors will not be accepted)
7：The minimum revenue potential of the ASIN must be £2,500 (Discounted Price * Deal Quantity = £2,500) for all categories
8：The item product page is compliant with Amazon’s style guidelines
以下是欧元区站点的要求：
1：The Product must be available through Fulfilment by Amazon (FBA) by November 2nd . You are solely responsible to ensure that you have a sufficient amount of stock available (Suggested Stock Quantity: +20% above the offer amount)
2：The product does not qualify as a Plus Product
3：Minimum deal price should be 8€
4：The product must be in new condition (no used products)
5：The product must have at least 3.5 stars in in at least 1 Amazon Marketplace
6：The Deal Price must bear at least a 20% discount on the lowest price applied on Amazon.fr for this ASIN over the 30 days before the promotion. Deal price should be the lowest ASIN price on Amazon.fr since January 1st 2016
The product must have a wide audience (e.g. product specific covers and screen protectors will not be accepted)
7：The minimum revenue potential of the ASIN must be €1500 (Discounted Price * Deal Quantity = €1500) for all categories, except for Apparel, Shoes, Luggage, Watches and Jewelry. For the categories Apparel, Shoes, Luggage, Watches and Jewelry the minimum revenue potential of the ASIN must be €1000 (Discounted Price * Deal Quantity = €1000)
8：The item product page is compliant with Amazon’s style guidelines
相信大家都看的明白，我就不一一翻译了。
网站支持单个和批量提报秒杀
3：通过邮件自助申请
最后一种也就是通过填写秒杀表格然后发邮件给对应的秒杀邮箱。
还是再谈谈VAT的那些事情吧，近来VAT法案在英国正式实施了，英国税务局也开始对amazon施压了, 前不久发生的几起超大卖家被关停帐号的事情都是因为VAT。 大家可能只认为英国税务局现在只针对大卖家，跟小卖家暂时没有关系，包括我以前也是这么认为的，但是直到前天，国庆后的第一个工作日，有个卖家告诉我他有个英国帐号，月销售额也才2w多英镑，因为没有填写VAT，被amazon暂停销售权限了，我觉得很不可思议。 而今天，我自己的一个小帐号，月销售额也没超过5w英镑啊，挂起了小红旗，一点进去，也是因为VAT的原因。 我开始慌了，果断把大帐号的VAT填进去，小帐号只能再申请VAT了。