今天花时间将自己谷歌个否定关键词库里的1万多个否定关键词捋了一遍,梳理出600多个否定关键词,希望对做google adwords的小伙伴有帮助。个人觉得在做B端谷歌广告时,这些否词是应该添加的,但具体情况自己仍需自己斟酌使用。本文很长,价值也很高,建议收藏,以备未来选用。
以上截图的这些否词大概可以分为以下几类,文章最后会按顺序从A~Z分类,附上这600多个否词。
那么首先就让我来简介一下这些否词的类别:
地点否词
这个想必大家很熟悉了,就比如你的业务只在欧洲开展,那么很多地点关键词就要排除。拿美国为例,首先国家层面的关键词例如:US,USA,United States,America,American等否词;其次行政级别为州的词,以California为例,添加California和其简称CA为否定关键词;最后就是排除城市级别的,以New Yourk为例,排除New York,NY等否词。最后的最后我还会附加上美国所有州和城市地点列表。
疑问句否词
这类词想必大家都熟悉,诸如:when,what,how,what is,how to 等等,想必大家都添加了,这里就不过多赘述。
介词类否词
主要代表就是About,反正我是去掉了。
DIY类否词
我们做B端的,希望拿到的批量的订单,绝对不想碰到DIY类的个人买家,他们一般就买一两个样品,钱少事还多。所以这类词是要排除的。例如diy,homemade,yourself等。
学习,教育和研究类否词
这类一般就是寻找资料的,这些词代表就是:class,course,case,study,research,trend,college,book等。例如你是做电子设计的,这类人就会搜elctronic design class,elctronic desig trend,elctronic design colloge,elctronic design book等词来消耗你的预算。所以这些词也一定是要添加的。
平台类否词
这也不难理解,我们同类的产品有很多C端的平台也都在卖,例如amazon,amz,ebay,shopify等等。搜这类词的肯定就是个人买家,我们B端就不应该去凑这个热闹了,记得要排除掉。
工作类的否词
一般搜这类词就是想找个相关工作,这类词的代表是job,work,salary等等。还是以电子设计为例,他们可能会搜elctronic design job,elctronic design work来找工作。如果他们很关注薪水,可能会搜elctronic design salary来消耗你有限的预算,所以这些词也是要排除的。
品牌和产品型号类否词
这个也很清楚,比如你是一家小品牌手机供应商,类似于Huawei,Apple,xiaomi,mate,iphone等品牌型号的否词你就要去掉。
图片媒体类否词
这类词例如picture,image,Video,photo等词。比如你是蓝牙耳机的供应商,有人可能会搜 bluetooth headphone picture找一张蓝牙耳机的图片,刚好你的广告出现了,你里面肯定是有图片的,所以就顺手点了你的广告,消耗掉你的预算。所以为了避免这种情况,这类词也是要添加的。
寻求支持类否词
这些可能是买了相关产品,寻求客服支持和帮助的,比如找说明书等。例如:faq,guide,Manual,support等词。
错别字否词
这个特别重要,客户如果搜了某些错别字,即使你添加了这个单词正确的否词,你的广告还是会展现的。我们Xiaomi为例,以下就是我搜集到的他的品牌错别字,可能是外国友人拼音不好的缘故吧:xiaomi,xiaimi,xiami,xiamomi,xiao mi,xiomi,xoaimi。这些错别字的否词也是要添加的。
名词的复数否词
这不难理解,例如你将photo这个词加入了否词,那么你也应该将photos加入否词。
可选斟酌添加的否词
buy
cheap
cheapeast
cheapest
low
low cost
low price
lowest
price
prices
pricing
store
stores
shop
shops
shopping
好吧,竟然码了这么长时间,否词大概就是这些类型。其实客户的搜索词真的是五花八门,连带着我也不好分类,真委屈。其他的否词我就不分类了,全部在下面,各位朋友自取之。
字母A
about
abstract
advantage
advantages
advertise
advertisement
advice
affiliate
alexpress
aliexpress
ali express
aliexpres
alixpress
air express
alexpress
amazon
amazon
amazonaws
amz
amzon
alliance
alliances
analysis
analytic
analytics
analyzer
answer
answers
aplicacion
applicacion
article
articles
association
associations
字母B
b2c
background
backup
bargain
bargains
behavior
behaviorus
benefit
benefits
blog
blogs
book
books
boss
bulletin
bulletins
business toconsumer
business-to-consumer
字母C
career
career
careers
cart
carts
casa
case studies
case study
case
cases
casing
catalog
catalogo
catalogue
categorias
certificate
certification
challeng
challengs
challenge
class
classes
clearance
clearances
club
clubs
craft
crafts
create
creating
concept
concepts
college
collage
colleges
comment
comments
community
communities
comparison
comparisons
concept
concepts
conference
conferences
configuracion
configuration
configure
configur
conference
conferences
consultant
consultants
consulting
consumer
consumers
cost
costs
contest
contests
contestes
council
councils
course
courses
字母D
data
datas
datatype
dataset
data from
datasheet
database
deal
deals
debug
debugger
defference
demo
define
definition
descripcion
descripciopn
description
discount
discount code
discount codes
discounted
discounts
diy
dyi
diymall
documentation
document
documents
documentary
download
dropship
dropshiping
dropshipping
字母E
ebey
ebook
economy
education
educational
elitebook
employer
employers
employment
error
errors
exam
exams
example
examples
exhibition
exhibitions
explanation
explain
exaplained
experience
experiences
export
exporter
exporters
字母F
faceboock
faq
faqs
feature
features
file
files
firm
firms
form
forms
format
formato
forum
forums
foundations
foundation
free
freebie
freebsd
freeware
freelance
freelancer
freelancers
freelancing
freescale
full-time
fulltime
function
functions
functionality
future
字母G
geek
geekbes
geekcreit
general
generic
giveaway
giveaways
godbrother
goldmedal
graduate
graduation
graphic
graphics
guide
guides
字母H
hand made
handmade
hello
help
helps
helping
history
historic
histories
hotline
homemade
how
hows
how to
字母I
icon
icons
indiegogo
Ins
inspection
inspect
instruction
instruction
instruct
interview
interviews
investment
investments
idea
ideas
image
images
info
informatie
information
informations
innovation
innovations
install
installation
installer
institute
institutes
instrucciones
instruciones
instruction
instructions
instructor
instructors
intern
interns
internship
internships
introduction
introduct
字母J
jpg
jpg’s
job
jobs
字母K的没有- -
字母L
language
languages
law
laws
Lazada
learn
learning
legal
legislation
library
libraries
logo
字母M
magazine
magasine
magazines
mall
malls
manager
managers
manual
manuals
manuale
manuel
map
mapiing
maps
maunel
mean
means
meaning
menu
message
messages
mess
method
methods
movie
movies
model
models
mother
字母N
name
names
new
news
newsletter
newsletters
newspaper
newspapers
notebook
notebooks
notice
notices
字母O
objective
objectives
occupation
occupations
opinion
opinions
opportunity
opportunities
organization
organizations
字母P
pack
packs
page
pages
package
packages
paper
papers
pay
paid
part time
parttime
personal
personel
pdfs
photo
photos
photograph
photographs
picture
pictures
platform
platforms
post
posts
powerpoint
power point
ppt
principle
principles
problem
problems
process
program
programs
promotion
promotions
字母Q
question
questions
questionnaire
字母R
recognize
recognization
reader
readers
recruit
recruiter
recruiters
recruiting
recruitment
recruitor
recruitors
regiew
regarding
regulation
regulations
rent
rental
review
reviews
report
reports
requirement
requirements
research
resume
resumes
rule
rules
字母S
sample
samples
sampler
sampling
salary
salaries
school
schools
seminar
seminars
setup
set up
myshopify
shopify
shoppe
short cut
short cuts
shortcut
shortcuts
show
shows
skill
skills
sku
spec
specs
specification
specifications
staff
staffing
standards
statistics
statistic
stas
step
steps
studies
study
story
stories
字母T
template
templates
teacher
teachers
textbook
textbooks
technology
test
testing
tester
theme
theory
theories
tiklok
tiktok
tip
tips
training
torrent
torrents
tool
tools
trend
trends
tutor
tutors
tutorial
tutorials
type
types
字母U
universal
universary
university
universities
usage
usages
user
user guide
user manuel
user manual
use
uses
字母V
vantage
vantages
video
videos
view
views
字母W
walmart
walmeck
wiki
what
what is
whats
what’s
whatis
what are
whats
when
where
wherever
which
who
whole
why
white paper
white papers
windows
windows 10
windows 2000
windows 7
windows 8
windows 8.1
windows xp
work
working
work shop
workshop
workshops
work flow
workflow
work place
workplace
字母X
xiaomi
xiaimi
xiami
xiamomi
xiao mi
xiomi
xoami
字母Y
your
yourself
Youtube
You tube
Z的没有
码字真的很辛苦,如果大家觉得有帮助,将点击一下右下角的在看,激励一下呗,不胜感激。
(来源:外贸运营那点小事)
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