Facebook暂时全面禁止投放任何种类的口罩广告

鉴于近日Facebook观察到有大量违规的口罩广告，为了避免用户在病毒肆虐期间遭受诈骗，Facebook暂时全面禁止投放任何种类的口罩广告，直至另行通知。 至于其他医疗产品，广告主可以依旧推广，但必须严格遵守Facebook的广告政策。

请即联络相关的广告主并停止投放所有跟口罩有关的广告。

请参阅以下有关冠状病毒（COVID-19）的最新消息，以下提供了中文翻译供您参考。如两个版本之间存在差异，则以英文版本为准。

对冠状病毒（COVID-19）的回应

随着世界卫生官员发布有关冠状病毒（COVID-19）新指南和警告，我们正在继续努力，以确保每个人都可以获取可靠的信息，并限制有关该病毒的错误信息和有害内容的传播。我们希望分享更多有关我们最近所做努力的信息，还将提供资源来帮助像您这样的企业应对冠状病毒。

我们不断的努力

正如Mark Zuckerberg所分享，我们一直致力于使人们获得有用的信息，为医疗合作伙伴提供工具的能力以及最大程度地减少错误信息，污名或诈骗的放大。我们将继续与卫生当局合作，以协调我们的应对并帮助他们及时，准确地获取有关冠状病毒的信息。

1、使人们获得准确的信息

在Facebook上搜索与该病毒有关的信息的任何人都将在搜索结果的顶部显示教育弹出窗口，将其引导到WHO或当地卫生当局。

2、防止利用

我们更新了有争议的内容广告政策，以保护人们免受那些试图利用这种情况谋取经济利益的人的侵害。我们已经禁止了带有紧迫感的医疗产品广告，例如暗示供应有限或保证治愈或预防COVID19的广告。我们即将扩展此政策，以暂时禁止销售医用口罩的广告和商业列表（例如在Marketplace上）。

我们正在设法帮助人们通过我们的应用程序和技术建立联系，但我们目前的重点是放慢爆发本身的传播速度。

As world health officials issue new guidance and warnings about coronavirus (COVID-19), we’re continuing our work to make sure everyone has access to credible information and limit the spread of misinformation and harmful content about the virus. We’re sharing more about our recent efforts and are also providing resources to help businesses like yours respond to the coronavirus.

Our ongoing efforts

As Mark Zuckerberg shared, we’ve been focused on enabling people to get helpful information, empowering health partners with tools, and minimizing amplification of misinformation, stigmatization, or scams. We continue to work with health authorities to coordinate our response and to help them get out timely, accurate information on the coronavirus.

1.Connecting people to accurate information: Anyone who searches for information related to the virus on Facebook is shown educational pop-ups on top of search results directing them to the WHO or their local health authority.

2.Preventing exploitation: We updated our Controversial Content ad policy to protect people from those trying to exploit this situation for financial gain. We already prohibit ads for medical products that create a sense of urgency, like implying a limited supply, or guaranteeing a cure or prevention around COVID19. We are soon expanding this policy to temporarily ban ads and commerce listings (such as on Marketplace) that sell medical face masks.

We’re working through ways to help people connect through our apps and technologies, but our current focus is on slowing the spread of the outbreak itself.

（来源：谷狗投递员）
以上内容属作者个人观点，不代表雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。