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外贸干货 | 亚马逊账号申诉技巧与申诉模板(建议收藏)

发现亚马逊账号商品被移除销售权限或账号表现太差导致封号时作为运营第一步要做的肯定是写邮件进行账号申诉了。

外贸干货 | 亚马逊账号申诉技巧与申诉模板(建议收藏)

我们该如何去写好一封能打动姐夫的邮件申诉信呢?写申诉信又有什么技巧呢?且看下文!


申诉信的套路5步走(缺一不可)


1.道歉承认过失表明诚意

2.将问题逐条清楚列出分析

3.依照问题顺序提出改进方式

4.以加强语气强调改进的决心

5.表达想要收到回信的迫切


标准的申诉信模板(仅供参考)



一、售卖假冒商品移除销售权限


Dear Amazon seller support,

Thank you for your concern of our account.

We received a notification today that our selling privilege has been removed cause we sold counterfeit products.

We immediately check the listings.

Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform.

Secondly, as the items of Amazon seller performance stated, we did not know this product is with its own brand, to this point we acknowledge it is our fault.

We had removed the listings and promise we won't sell it again on Amazon if we do not get the warrant.

Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and customer service. We never got a claim or negative feedback. 

Hope Amazon can look through to it.

If you can give us a chance, we will do as follows:

1. Absolutely, we will see through all the policies and rules about selling on your platform.

2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.

3. We will check all the products we've been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer's right.

4. If any selling questions, we will consult Amazon for help.
Sincerely, we write this. We will try our best to provide our sales on Amazon.

We believe Amazon will give this issue a serious  consideration, and to us, there is a hope, a new chance for us!

Look forward to receive your reply.

Best regards

Jason From XXX Company



二、账号表现差导致账号冻结(回复买家不及时+产品损坏+退换货时间长)
Dear Amazon seller Performance Team,
Thank you for your concern of our account. Before receiving the performance review notification. we were exactly working with the customers to resolve their problem.
Firstly, we’re very sorry about our negligence of packaging and the in caution of collecting and transporting process of logistics company which result in the damage of one item. We have shipped the replacement to the customer but the delivery time is longer than what we expected, we feel very sorry about that.
Secondly, during the examination of the product, we unconsciously missed a part of the product. Thought the function of the product is not affected, it still gives customer an impression that the product is not complete. We had contacted the customer and shipped the missing element, we are sorry for the inconvenience .
Thirdly, due to XXX, we failed to reply the customers question in 24 hours and this give us a really bad reputation. We have hired more people running our account and arranged their duty, we believe this will not happen once again.
If we earn the chance to continue selling on Amazon, we will do as follows:
(1)We would cooperate with more trustworthy logistic company to avoid product damage during shipping and delivering.
(2)We would add an integrity examination before sending the product from factory to FBA inventory.
(3)We would further stress the importance of timely reply towards the customers.
We understand that Amazon takes customers shopping experience as the most important metric and have strict standards and rules. Following the rules and reach the standard is our sellers’obligation. We’ve  always been a responsible seller and obeying Amazon’s rules. By strictly following the Amazon selling rules, we offer the best service to every customer continually.
Looking forward to receive your reply.
Tracy From XXX Company



三、买家投诉产品问题移除销售权限


Dear Amazon,

Thanks for your mail and feel sorry for the negative customer experience the product caused.

From your mail we noticed the main problem of the product is “not working”. To find the cause, we contacted with our supplier and the shipping carrier for help.

From our shipping carrier, we realized that some of the products maybe damaged during the shipping, and try to let our carrier do something to help us with the problem.

In negotiation with our carrier, we resolutely expressed our determination that we want to send perfect products to customers and our carrier promised they will add more protective material in the product package to avoid shipping damage on the products.

品牌名 is a responsible old brand, we are dedicated to provide good product and service for our customers.

We feel really sorry for the negative shopping experience and will take actions on the following to improve us:

1.Supervision the carrier to do what they promised, we will select the best filler to protect our products during the shipping.

2.Test every product to make sure it is normal to be sent, so that customers could received the 100% status products.

3.Try to contact these customers to give they compensation and try to make them satisfy with this shopping.

4.Organize our staffs to learn Amazon's rules better, improve their comprehension on customer service

5.Answer customer mails in 24 hours, help them to solve any problem about the product or service

It is our pleasure to have the chance selling on the Amazon, and will try the best to provide a good shopping experience. This trouble will let us be more careful about product quality.

Thanks for Amazon's help on us.

Have a good day.

Waiting for your reply.

Your sincerely,

Angel

(来源:六安君) 以上内容属作者个人观点,不代表雨果网立场!本文经原作者授权转载,转载需经原作者授权同意。

(来源:钟小毛)

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