本篇将着重从以下几个方面向商家进行说明，并引导商家就著作权投诉问题进行合理的申诉：
This article divides into five parts and will provide guidance to business on how to file an appeal for copyright infringement complaints:
一、基础知识-什么是著作权及平台责任
I. Basic knowledge - Definition of copyright and Platform's responsibilities
二、平台常见著作权侵权场景示例
II. Common copyright infringement scenarios on the Platform
三、关于著作权侵权的平台规则及申诉通道
III. Platform's rules on copyright infringement and appeal channels
四、申诉前准备-如何查询投诉方著作权权利基础
IV. Pre-appeal preparation - How to search the complainant's copyright
五、如何准备著作权申诉材料 & 如何在商家后台发起被控著作权侵权申诉
V. How to prepare appeal material and raise an appeal
一、基础知识-什么是著作权及平台责任
I. Basic knowledge - Definition of copyright and Platform's responsibilities
概念
Definition
著作权（copyright），是指著作权人对文学、艺术和科学作品依法享有的专有权利。著作权的对象是作品，是指文学、艺术和科学领域内具有独创性并能以某种有形形式复制的智力成果。
Copyright is a collection of rights legally vested in the author of a literary, artistic or scientific work. Copyright protects original works of authorship in literary, artistic and scientific areas, which are fixed in a tangible medium of expression.
保护范围
Scope of protection
根据《中华人民共和国著作权法》及其实施细则的相关规定，平台上出现的文字作品、美术、摄影作品、试听作品、模型以及计算机软件等作品类型，均属于著作权法所保护的范围。未经权利人授权，擅自使用受著作权保护的作品材料，如文本、照片、视频、音乐和软件，可能构成著作权侵权。
In accordance with the Copyright Law of the People's Republic of China and its implementation rules, all types of works that appear on the Platform, such as literary, artistic, photographic, audiovisual works, models and computer software, are protected by copyright. Copyright infringement is the use of copyrighted material, such as text, photos, videos, music and software, without permission of the copyright owner.
此外，外国人、无国籍人的作品首先在中国境内出版的，受我国著作权法保护。外国人、无国籍人在中国境外发表的作品，根据其作者所属国或经常居住国与中国签订的协议或共同参加的国际条约享有的著作权，受我国著作权法保护。未与中国签订协议或者共同参加国际条约的国家的作者以及无国籍人的作品，首次在中国参加的国际条约的成员国出版的，或者在成员国和非成员国同时出版的，亦受我国著作权法保护。
Any work of foreigners and stateless persons which is published for the first time within the territory of China shall be protected by China's copyright law. The copyright enjoyed by foreigners or stateless persons in any of their works under an agreement concluded between China and the country to which the authors belong or in which they have their habitual residences, or under an international treaty to which both countries are parties, shall be protected by China's copyright law. Any work of an author from a country that has not concluded an agreement with China or does not join an international treaty to which China is a party and any work of a stateless person, which is published for the first time in a member country of an international treaty to which China is a party, or simultaneously published in a member country of the treaty and a non-member country, shall be protected by China's copyright law.
平台责任
Platform's responsibilities
根据《中华人民共和国民法典》、《信息网络传播权保护条例》、《中华人民共和国电子商务法》等相关法律法规的规定，商家利用网络服务实施侵权行为的，权利人有权通知平台采取删除、屏蔽、断开链接等必要措施。商家利用网络服务侵害他人民事权益，平台未采取必要措施的，可能面临相关法律责任；因此，平台将依据相关法律法规的规定，根据著作权权利人的侵权通知及商家申明内容，对潜在侵犯他人著作权的行为采取相应处理措施。
In accordance with the Civil Code of the People's Republic of China, the Regulations on Protection of Information Network Transmission Rights, the E-commerce Law of the People's Republic of China, and other relevant laws and regulations, if a seller uses network services to infringe upon the rights of others, the right owner has the right to ask the platform to take necessary measures such as deleting, blocking, and disabling the link. A platform may be subject to legal liabilities if it fails to take necessary measures when a seller uses network services to infringe on the civil rights and interests of others.Therefore, the platform will take appropriate measures against potential copyright infringement in accordance with relevant laws and regulations, and the copyright owner's notice of infringement and the seller's statement.
二、平台常见著作权侵权场景
II. Common copyright infringement scenarios on the Platform
(1) 商品或包装出现他人享有著作权的作品信息;
(1) A product or packaging contains copyrighted material of others.
示例1-1：发布或销售的产品或其包装，包含未经授权的受著作权保护的作品
Example 1-1: Unauthorized use of a copyrighted work in a product listed or products for sale or its packaging
示例1-2：发布或销售的产品或其包装是侵权复制品，即直接复制了著作权本身；
Example 1-2: A product listed or products for sale or its packaging is an infringing copy.
(2) 信息页面，例如属性、SKU主图或详情页，商家未经授权使用第三方享有著作权的作品。
A seller uses a third party's copyrighted work in the information pages without permission, such as product description, SKU main pages or details pages.
示例1-1：在主图/SKU/详情页面，未经授权使用第三方享有著作权的美术作品等；
Example 1-1: Unauthorized use of a third party's copyrighted artistic work in the main pages/SKUs/details pages.
示例1-2：官网盗图：在主图/SKU/详情页面，未经授权使用第三方官网摄影作品；
Image theft: Unauthorized use of the photographic works from a third-party website in the main pages/SKUs/details pages.
三、关于著作权侵权的平台规则及申诉通道：
III. Platform's rules on copyright infringement and appeal channels
（1）平台禁止以任何形式的侵犯他人知识产权的行为，具体规则查询入口如下
Any intellectual property right violations are prohibited on the Platform. You can refer to specific rules in the following ways:
a．当你是Alibaba.com 跨境交易平台商家，烦请查询：https://rule.alibaba.com/rule/detail/11000392.htm（阿里巴巴国际站知识产权规则）
1）If you are a seller on Alibaba.com, please refer: https://rule.alibaba.com/rule/detail/11000393.htm
b．当你是阿里全球速卖通商家，烦请查询
https://sell.aliexpress.com/zh/__pc/ipr_rules.htm （阿里全球速卖通知识产权规则）
2）If you are a seller on AliExpress.com, please refer：https://sell.aliexpress.com/zh/__pc/77Y4QdcvjD.htm
（2）平台处罚规则：
a. 首次违规扣0分，建议商家及时自检自查，防止二次侵权及其他处罚；
For first-time violation, you will not receive any penalty points but we recommend business to conduct self-inspection to prevent second violation and other punishments.
b. 其后每次重复违规扣 6 分，累计达48分的店铺会被关闭账号。
For subsequent violations, you will receive 6 penalty points for each violation. A store that accumulates 48 penalty points will be closed.
此外，平台有权对用户产品违规及侵权行为及用户店铺采取相应措施，包括但不限于：
a.退回或删除商品/信息；
b.限制商品发布；
c.暂时冻结账户或关闭账号。
对于关闭账号的用户，平台有权采取措施防止用户再次在平台登记。
In case of any product violation and infringing act, the Platform has the right to impose punishments, including but not limited to: deleting products/information, restricting the listings of products, temporarily freezing or closing the account. For sellers whose accounts are closed, the Platform has the right to prevent them from signing up again.
注意，如你认为自己并不侵权，希望进行申诉，可通过下列申诉通道进行申诉：
Please note that if you believe you do not infringe upon any copyright and want to appeal, you can file an appeal through the following channels:
a. Alibaba.com 平台烦请直接点此进入申诉通道：https://appeal.alibaba.com/complaint/seller/appeal.htm
On Alibaba.com, please raise the appeal at: https://appeal.alibaba.com/complaint/seller/appeal.htm
b.阿里巴巴全球速卖通平台，直接点此进入申诉通道：https://appeal.aliexpress.com/complaint/seller/appeal.htm
On Alibaba.com, please raise the appeal at: https://appeal.alibaba.com/complaint/seller/appeal.htm
四、申诉前准备-如何查询投诉方著作权权利资质：
IV. Pre-appeal preparation - How to search the complainant's copyright qualification
（1）直接下载：你可以从平台提醒你的【侵权申诉页面-知识产权附件-下载附件】直接下载投诉方著作权声明函或登记证书：
Download directly: Access the Appeal page sent by the Platform, go to Intellectual property Attachment - Download Attachment, and download the complainant's copyright notice or registration certificate:
（2）公开在线查询：
2) Search online:
针对中国境内的著作权登记证书，您可以通过【侵权申诉页面-知识产权编号】获得投诉方著作权登记编号，并在公开网站核实该著作权登记证书真伪；
中国著作权登记查询：http://qgzpdj.ccopyright.com.cn/（全国作品登记信息数据库管理平台）
For copyright registration certificates in China, please access Appeal page - Intellectual Property Number to obtain the complainant's copyright registration number and authenticate the copyright registration certificate on a public website.
Chinese copyright registration query: http://qgzpdj.ccopyright.com.cn/ (National Copyright Registration Database Management Platform)
中国香港、台湾及部分境外国家公开查询入口，仅供参考：
The following are the public portals to search for copyright in Hong Kong, Taiwan, and some foreign countries (for reference only):
中国香港知识产权署（商标、专利、版权、外观设计）:https://www.ipd.gov.hk/chi/home.htm
Intellectual Property Department of the HKSAR (trademark, patent, copyright, and design): https://www.ipd.gov.hk/chi/home.htm
中国台湾智慧财产局：https://www.tips.org.tw
Taiwan Intellectual Property Office: https://www.tips.org.tw
Australia澳大利亚版权管理部门：https://www.communications.gov.au/what-we-do/copyright
Australian copyright administration department: https://www.communications.gov.au/what-we-do/copyright
Canada加拿大知识产权（专利、商标、版权、外观设计）检索：http://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/wr00012.html
Canadian intellectual property databases (patent, trademark, copyright, design): http://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/wr00012.html
England英国知识产权局（专利、商标、版权、外观设计）:
https://www.gov.uk/government/organisations/intellectual-property-office
U.K. Intellectual Property Office (patent, trademark, copyright, design): https://www.gov.uk/government/organisations/intellectual-property-office
Korea韩国著作权委员会KCC：https://www.copyright.or.kr/eng/main.do
Korea Copyright Commission: https://www.copyright.or.kr/eng/main.do
Japan日本文化厅：https://www.bunka.go.jp/english/index.html
Agency for Cultural Affairs, Government of Japan: https://www.bunka.go.jp/english/index.html
America美国版权检索：https://www.copyright.gov
U.S. Copyright Office: https://www.copyright.gov
（3）官网盗图
针对官网盗图类的投诉，你可以从【侵权申诉页面-知识产权名称】等获得投诉方官网网址，在投诉方官网图片中核实
For image theft complaints, please access Appeal page - Intellectual Property Name to check the complainant's website and authenticate the image.
五、如果被投诉侵犯他人著作权，应当如何申诉？需要准备哪些申诉材料？
V. How to file an appeal against a copyright infringement complaint? What material should you prepare?
若您的商品被指控侵犯他人著作权，您可采取包括但不限于以下方式来进行申诉：
If you received a copyright infringement complaint, you can file an appeal in different ways including but not limited to the following ways:
