【干货分享】wish产品描述怎么写才能更好的吸引买家

想必wish卖家们都已经清楚的了解到一个好的产品描述对于wish卖家的重要性，接下来就要好好的分析下，究竟一个好的产品描述是如何产生的，我们一步一步分析：

一、专注攥写

产品描述其实就是就需要卖家将产品本身的依稀性能、特性以及怎么使用都用最精炼的语句来叙述清楚，就比如形容汤匙，可以这样：“This soup spoon has a large bowl”，一笔带过就好。

二、写明产品优点

产品描述一定要用心写，并且在描述里面增加产品的优点，前后语句一定要契合，不要突兀，否则会显得相当的卡，诸如“This soup spoon has a large bowl, so you get more soup with each bite”。

三、具体化描述

适当加些单词、短句让产品描述更加具体饱满，诸如刚才的汤匙或许还略显模糊，为什么汤匙的bowl很大?大到什么境界?可以添加一些语句让这句话更加饱满具体，如：“This soup spoon has a large bowl. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”

而至于乘汤的部分叫bowl，不过很多人都不清楚是什么意思，你就必须要在描述中说清楚，如“This soup spoon has a large bowl meant to hold and carry soup to your mouth. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”

四、单词修改

从上面的产品描述里面可以多阅读几遍，看看是否有哪些单词是可以替换修改的，在刚才的汤匙描述里面有42个词，但是“soup”单词就出现5次，这其实对于汤匙本身是不好的，那么就可以找个替代，如“bisques and broths”，详细的可以这样写：“This soup spoon has a large bowl meant to hold and carry bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”

五、语法检查

诸如Hemingway和Google Docs的程序就能够帮你检查语法和拼写错误，如果通过了，那么再发布，最后的成品就是“This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite”

六、描述润色

一个详细简练的描述一个好了，但是如果我们再产品描述上面在多点语句基调，是否会更好呢?如：“Hungry for some hearty chicken noodle or creamy clam chowder? This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite”

上述的就是针对写好一个产品描述的简单步骤，仅仅是一个举例方法，供大家借鉴参考，方式有很多，就看是否有人能够将它实现!