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来自impactcommunications.org的数据显示,70% 的人是因为要解决问题才做出购买决定的。因此,你应该让你的顾客感觉你了解他们面对的挑战,并且你的专业知识可以帮助他们解决问题。

因此,比较好的销售邮件模版应该是这样的:

1、邮件标题,应该引人入胜,直切主题

2、简明的个人介绍

3、你能提供什么,有什么价值

4、成功案例(或者其它有影响力的对象对你的产品的评价)

5、清晰明了的 Call To Action

邮件模版1:说明你的优势

Hi (FIRST NAME),In working with other (INSERT INDUSTRY OR POSITION),>This past year we helped numerous companies to (INSERT BUSINESS DRIVER), resulting in (MONEY SAVED, REVENUE ADDED, PRODUCTIVITY INCREASES).

If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.

All the best,

(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)

邮件模版2:自我介绍

Hi (FIRST NAME),My name is (NAME) and I’m with (COMPANY). We work with (INDUSTRY) companies like (ADD KEY INDUSTRY CUSTOMERS).

We take a different approach to growing companies and aren’t like other (COMPANIES IN YOUR NICHE). We move quickly and if we don’t think we can help you, we’ll be upfront about it.

Are you free for a chat (TIME OPTIONS) about (TOPIC)?

All the best,

(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)