亚马逊review新政后怎么玩转评论

自从亚马逊更新review政策后，都被亚马逊最新的评论规范吓坏了，都认为凡是索取评论，都是违规的。今天我们聊聊review新政，要怎么玩转评论。
首先来看看最新亚马逊 Prohibited seller activities and actions （卖家违规活动及行为）的索评规范。
General Guidelines
一般准则
Misuse of ratings, feedback, or reviews:
滥用商品评论、卖家反馈和评分
Any attempt to manipulate ratings, feedback, or reviews is prohibited.
任何操作商品评论、卖家反馈以及评分的行为都不被允许。
Ratings and feedback: The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You may not post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, however you may not pay or offer any incentive to a buyer for either providing or removing feedback.
You may request feedback from a buyer
卖家反馈和评分：卖家反馈的评分功能提供买家一个衡量卖家绩效的标准，帮助卖家在亚马逊站点中提升自家店铺的名气。提缴卖家反馈的内容不可含有辱骂与不恰当的字眼，或泄漏买方私人资讯，并禁止自己给自身经营的店铺反馈。你可以向买家索取卖家反馈，但严禁任何金钱或物质等诱因作为买家撰写及移除评伦的奖励。
Reviews: Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers' experiences with products and services—positive or negative. You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation （including free or discounted products） for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.
商品评论：亚马逊的买家可提交正负商品评论来传达对商品或服务的感想，作为消费者重要的商品讯息来源。禁止针对跟自身有利益关系的商品，或为自身以及竟争对手的商品撰写评论。此外，提供犒赏（包括免费或是折价的商品） 来索取评论不被许可。提供犒赏只索取好评，或是只索取好评也不被准许。卖家不行请求买家更改或是移除差评。看完这项条例，各位应该可以清楚地了解何谓亚马逊所说的操作商品评论、卖家反馈以及评分的行为。
我们简单总结一下：
①严禁任何金钱或物质上等诱因作为买家撰写及移除评伦的奖励。
②提供犒赏（包括免费或是折价的商品） 来索取评论不被许可。
③提供犒赏只索取好评，或是只索取好评也不被准许。
④卖家不能请求买家更改或是移除差评。
⑤你可以发信向买家索取卖家反馈和商品评论，但 no string attached （不要免费或折价送这送那，还要求好评！）。
新review 政策中，要合乎亚马逊索评规则，现在看来唯有寄信给买家请求留下反馈和评论才行。