亚马逊ODR超标申诉方法(附模板)!

 很多卖家收到账户被封邮件都先骂娘，骂完了也没用你还是得干活啊!那么亚马逊ODR超标怎么申诉呢?

首先分析销售权限被移除的原因：

1.绩效较差:各项指标(例如:订单缺陷率、取消率、有效跟踪单率、迟发率等)未达到亚马逊平台的绩效目标。

2.违反了亚马逊,的销售政策,例如:销售假冒伪劣产品,威胁或者恐吓买家。

3.违反了亚马逊有关受限商品的规定, 一些限制类的产品很多中国卖家是没有销售权限的, 如果违反相关规定也会被移除销售权。

4.侵权。

重点讲ODR申诉，只要你做的是申诉，首先要有思路。具体思路如下：

第一步 明确你的销售权限被移除的原因。

详细的分析具体导致你的销售权限被移除的原因, 是因为:

1 绩效较差or2.因为违反了亚马逊的销售政策和协议而被取消,例如: ODR超标、有效跟踪单率过低、销售假冒伪劣产品等 。

怎么分析?

最直接的方法:进后台的绩效板块进行详细的分析,看具体是哪些指标起标了。

1 如果是0DR超标, 那都是由什么原因造成的, 有多少个差评,多少个A-Z,多少个拒付,造成差评、 A-Z、拒付的原因是什么?

2.如果是有效跟踪单率过低,为什么有效跟踪单率那么低?是物流公司问题还是自己的发货问题?如果是及时回复率过低,为什么不能及时回复信息? 将自己可能导致销售权限被移除的原因做一个彻底的分析 。

第二步 评估自己的销售流程

账户被封, 一定要分析自己的销售过程是否有问题一一产品质量把关、物流服务、售后服务等是否有需要完善的地方。出现问题,都采取了哪些行动,以及对自己的这些行动进行分析和评价。同时还要确定你的库存中是否存在违反亚亚马逊政策和协议的商品。

第三步、创建行动计划。

根据前两步分析得出的问题提出相应的解决方案，就是告诉亚马逊你将采取什么行动解决销售权限被移除的问题这个是重中之重。

第四步、提交申诉信

申诉信和计划书

申诉信都应包含一份行动计划, 改计划表明已经找到自己的销售和库存管理实践中存在的问题。计划如何改变自己的销售策略以解决问題。所有的申诉信和计划书都秉持一个思路:找到问题,解决问题,末来怎么做。亚马逊想看到的就是切实有效的行动计划。我们下面说说几个计策。

做亚马逊, 做到被亚马逊封店铺了, 说明很多指标可能部出现了问题,那么就要从根本上去解决这些问题,然后重新启航。

既然说到从根本上解决问题,那我们就把最高的事故率都一一列举:

一、因订单缺陷较高而被移除。

行动计划包涵内容:首先,确定哪些指标(负面反馈/亚马逊商城交易保障索赔/信用卡拒付)来达到马逊的绩效指标评估时,需要阅读买家留下的所有反馈评论。如果评论反映不能及时回复买家邮件, 你可以在行动计划中说明安排每日回复所有买家信函的时间; 如果是产品质量破损或者产品与描述不符, 则要在行动计划中加入产品质量把控、 物流服务优化等举措; 如果是因为未收到产品, 则要在行动计划中加入更换物流合作商以及发FBA的事宜。

二、迟发率较高而被移除
行动计划包函内容: 去后台查一下设定的配送交货周期是否太短,货代方面是否有问题,你可以往行动计划中加入修改交货周期,与物流能力更稳定的货代合作、或者跟亚马逊承诺发FBA这种解决间題的方案 。

因配送前取消率较高而被移除,,行动计划包涵内容: 检查是否由于上架的商品长期缺货所致,你可以在行动计划中列出每日监控库存, 以确保自己绝对不会上架无法立即配送的商品,

三、因退款率过高而被移除
行动计划包涵内容:检查是由于什么原因号致退款,是产品质量问题、物流问题还是其他的原因,你可以在行动计划中加入产品质量把控、物流服务优化、售后服务改进等举措。

策略一：李带桃僵(适用那种很傻的错误无法承认的被封的情况)

1.发错货( 库存发错/物流发错/贴错运单等,我遇到过的千奇百怪)

2、没有熟读亚马逊的政策导致的失误,这个怎么能承认

3、其他

所谓李代挑僵,就是把责任推卸到其他,量然我们说申诉必须先承认错误,但是这几种实在是没办法承认啊,那怎么力?找其他人来背锅,像发错货,不小心发了空单,这个时候你一定要想好逻辑,说是工厂或者物流商,此招不可多用。

出现李代桃僵很多可能是你做亚马逊的时候还没有学会多角度分析问题，下面给你几个tips：

1、设置配送交货周期：你设定的配送交货周期是否太短?

2、与买家沟通：你是否有效回复买家的问题，并及时、礼貌的方式回复他们?

3、在售库存：你是否长期缺货并因此被取消订单?

4、商品信息：你是否在商品评论中准确描述商品?

5、运达时间：你的物流合作商物流能力是否能够在规定的时间交货?

6、售货服务：出现问题时，你是否积极与买家沟通解决问题?

如果你发了无数的申诉邮件，亚马逊还是没有回复，我们再来试试这个模板：

苦肉计



憋住别笑。这也是有成功的案例的。

附:亚马逊ODR超标申诉通过模板

Dear Amazon seller performance team

Thank you for your patience.

I have checked and looked up to the Amazon policy on line and leart more about selling behavior and FBA policy.

1. We have checked our distribution chain carefully, and we find some questions now.

Our parcel shipped by merchant before we use FBA shipping service. Now we have choose FBA service and our products packaging and shipping directly by the supplier, during the suddenly orders in large quantities and Chinese New Year Holiday may make a slip, the supplier shipping about 数量 empty packages to amazon.

2. Those steps will help us to prevent similar issue:

(1). We have deleted this listing to prevent our customer purchase this item but we cannot shipping it, We will not sell it until the factory shipping new items to Amazon again. Only when we can make sure it will not cause any other problems.

(2). We will carefully check the order to make sure everything was in good condition and right item before shipping it out. But we have realized there is a wrong way that we trust this matter to our supplier, we should remind the shipping process and we have appointed staffers to handle related matters.

(3). Some people were scheduled for check parcels, all our goods pass through our rigid quality control before shipment.

(4). We have gone through all our warehouse inventory and have taken out all items that show any signs of damage or defectiveness.

(5). We offered an unconditional 60-day money-back guarantee and new replacement as required on every damage and bad quality purchase to serve our clients best interests. Every email will be answered within 24 hours and try best to solve all of questions from customer feedback.

We hope Amazon can give us the opportunity; we will be dedicated to the Amazon platform users to provide a better and more perfect shopping experience. If you need any other information, please send us an email.

I am so sorry to bother you so many times, and take all your advice respectfully.

Looking forward to your reply!

Best Regards，

店铺名 service

李代桃僵请仔细看前面内容---即不好承认的错误用其他可信服的原因去解释和改进。

三十六计之釜底抽薪

Dear Sir/Madam,

Thanksfor your patience.

Weare Amazon seller 店铺名 and our sales permission suspended due to order defect rate ishigher than the goal of less than 1%.My sales plan is as follows:

1. Based on the circumstances, these 5 ordersplaced at this same time and day. That means we suspect and have good reason tosuspect that these negative feedbacks have intention to pursue unhealthycompetition with our peers. So please kindly check these orders, and you mayalso have such feeling. Following are 5 orders ID(出问题的订单号)

2.For new account we cannot use FBA service before 时间. Now we havesent a huge swath of goods to FBA stock, a tracking number is unavailable forthese item：(fba物流单号) and we will change the way oflogistics for more than 80% listing to FBA. Use FBA service can help us toproviding better products and excellent service for our customers.

3.We regret for this but we guarantee there is nothing wrong with our products.There is no bad review or feedback before these 5 disputes orders. Since I didcarefully check the order and the package to make sure everything was in goodcondition before shipping it out, Please check our sales records.

4.We always stay in touch with our factory ensure quality of products produced tomeet customer demand. We request for all the sale invoices from our suppliereach time, we have made all the preparations to ensuring product quality andsafety dispute solved satisfactorily.

Pleasecheck our plan and we value our sales opportunities.

Weare anticipating your early reply.

BestRegards

店铺名 service

釜底抽薪即从每个指标上面去发现自己的问题，逐个击破，一一解决，一一给方案和计划。

苦肉计模板上面已给出。
 
 
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