备战流量最强圣诞季，儿童母婴类爆品分享

2020年全球玩具市场总体有较大的增长，也是德国玩具行业10年以来增长显著的一年，总增长率9%，创造了37亿欧元的销售额。

一直以来myToys.de在德国的线上玩具母婴市场份额稳居第二位，仅次于德国亚马逊，同时在线下市场，也是具有品牌知名度的零售商。

（ 数据来源：数据网站Statista）

MYTOYS Group的多个类别在2020年的增长率都高出了德国市场平均增长水平。其中积木类、益智类手工美术玩具、卡通人偶这些类别的增长率超过30%，高出市场总体水平几倍之多！积木玩具这一小类不含税销售额超4300万欧元。同样也是受疫情和学校停课等因素影响，德国市场桌游&拼图类玩具增长也尤其显著。在上半年春夏季节，户外玩具和运动用品如Scooter儿童滑板车、Trampoline蹦床、儿童自行车和旱冰鞋都是爆款产品。

 

（数据来源：MYTOYS Group）

中国卖家想要在德国这一高品质玩具、母婴和家居市场抢占一席之地，消费需求高的圣诞季绝对是不容错过的爆发时期。MYTOYS根据近两年旗下儿童母婴网站myToys.de 和 家居装饰网站yomonda.de 的销售数据总结和近期爆品经验，为中国卖家提供选品指导，助力流量圣诞季：

 （图片来源：MYTOYS Group）

 （图片来源：MYTOYS Group）

 （图片来源：MYTOYS Group）

欧洲是第二大国际玩具产品的消费市场，欧盟也是玩具国际标准的发源地，对玩具标准与市场准入的管理也有成熟的一套制度。卖家需要随时关注有关欧盟指令与要求的变化，避免产品违规造成的问题。以下是MYTOYS平台对产品标准的部分相关标准和认证要求：

• Compliance with the Toy Safety Directive 2009/48/EC

• CE 认证

• The EU Chemicals Regulation REACh (Registration, Evaluation, Authorisation and Restriction of Chemicals; Regulation EC no. 1907/2006)

• amfori BSCI (Business Social Compliance Initiative) Code of Conduct

上架至MYTOYS平台的产品除了要符合以上标准要求以保证儿童相关产品的安全标准外，考虑到顾客购物体验，德国家长对儿童心理健康的重视，还有其它一些品类也是禁止在平台销售的。

以下为平台禁售产品列表（Blacklisted Products ），更多细节会在入驻合同中标明：

1. All products, services and transactions that are illegal or at least appear to be or become illegal, as well as all goods, materials, services and omissions which are likely to facilitate or encourage the provision and/or use of illegal goods and services including such products which could be misused for e.g. the manufacture of explosives or other than their intended purpose.

2. Drugs (any kind of narcotics, anaesthetics and intoxicants)

3. Goods and services that infringe property rights (e.g., counterfeit trademarks, services without a licence)

4. Providers of gambling (poker, bingo, betting, lotteries, raffles, sweepstakes, draws)

5. Pornography, escort services, prostitution, sex tourism

6. Providers of content glorifying violence or drugs (e.g., FSK18 or USK18 rated material)

7. Real estate

8. Cryptocurrencies (Bitcoin, Ripple, Ethereum, etc.)

9. The distribution and/or marketing of products with unproven or questionable effects (diet products with unrealistic promises of efficacy, pills to increase intelligence, light therapy glasses, etc.)

10. Modchips (these allow to lift/circumvent certain copying, gaming and security restrictions implemented by manufacturers of, e.g., computers, game consoles)

11. Jammers (interfering transmitters/signal blockers for, e.g., radar, GPS, mobile phones, motor vehicle immobilisers, door locking systems)

12. Counterfeit identification documents (fake IDs)

13. Official documents and forms

14. Any (fire)arms and ammunition (including, in particular, automatic and semi-automatic handguns and rifles, side arms, etc.)

15. Trade in furs, leathers and skins, if they contravene the requirements of the Supplier Declaration on Sustainability, also including Uzbek cotton, feathers and down (permitted under certain conditions), angora wool or mohair, Australian sheep's wool and tropical woods without FSC® certification, fluorescent tubes

16. Travel packages without insolvency insurance

17. Unauthorized sub-acquisition

18. Sales promotion tours

19. Debt counselling

20. Timeshare providers (e.g. rental apartments)

21. Suppliers of likes

22. Money lending

23. Online consulting (business consultancy, law firms, ...)

24. Pay-per-call services (e.g. 0900 numbers)

25. Violent and “shoot'em-up" games (age-rated above FSK16)

26. Products related to the military

27. Discriminatory prints or content

28. Animal feed

29. Products without road traffic approval (where relevant and necessary)

30. Children’s products interpretable as sexist (e.g. children's high heels, push-up bras or thongs for children)

31. Products on which a baby and/or toddler is shown unclothed, including the face

32. Catering equipment, e.g. B2B supplies related to kitchen/household/living

33. Alcoholic beverages

-----更多MYTOYS官方入驻详情，点击咨询！

 （编辑：江同）

以上内容仅代表作者本人观点，不代表雨果跨境立场！如有关于作品内容、版权或其它问题请于作品发表后的30日内与雨果跨境取得联系。