老外写的11封实战性外贸Email模板，助力你销售成单

来自impactcommunications.org的数据显示，70% 的人是因为要解决问题才做出购买决定的。因此，你应该让你的顾客感觉你了解他们面对的挑战，并且你的专业知识可以帮助他们解决问题。

因此，比较好的销售邮件模版应该是这样的：

1、邮件标题，应该引人入胜，直切主题

2、简明的个人介绍

3、你能提供什么，有什么价值

4、成功案例（或者其它有影响力的对象对你的产品的评价）

5、清晰明了的 Call To Action

邮件模版1：说明你的优势

Hi (FIRST NAME),In working with other (INSERT INDUSTRY OR POSITION),>This past year we helped numerous companies to (INSERT BUSINESS DRIVER), resulting in (MONEY SAVED, REVENUE ADDED, PRODUCTIVITY INCREASES).

If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.

All the best,

(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)

邮件模版2：自我介绍

Hi (FIRST NAME),My name is (NAME) and I’m with (COMPANY). We work with (INDUSTRY) companies like (ADD KEY INDUSTRY CUSTOMERS).

We take a different approach to growing companies and aren’t like other (COMPANIES IN YOUR NICHE). We move quickly and if we don’t think we can help you, we’ll be upfront about it.

Are you free for a chat (TIME OPTIONS) about (TOPIC)?

All the best,

(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)

邮件模版#3：了解客户现状

Hi (FIRST NAME),My name is (NAME) with (COMPANY).

I help (INDUSTRY) companies with (ONE LINER).

I wanted to learn how you handle (THINGS YOUR COMPANY HANDLES) at (COMPANY NAME) and show you what we’re working on.

Are you available for a brief call at (TIME OPTIONS)?

Kind regards,

(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)

邮件模版#4：找对人

Hi (FIRST NAME),I’m trying to figure out who is in charge of (LEADING GENERAL STATEMENT) at (COMPANY).

Would you mind pointing me towards the right person please, and the best way I might get in touch with them?

Thanks in advance,

(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)

邮件模版#5：提供帮助

Hi (FIRST NAME),I hope this email finds you well! I wanted to get in touch with you because (EXPLAIN HOW WE GOT THEIR CONTACT INFORMATION AND HOW WE RELATE TO THEM: TALKED TO A COLLEAGUE, SAW YOUR COMPANY ONLINE, ETC…).

(COMPANY) has a platform that will help (DEPARTMENT) at (ORGANIZATION NAME) with (ONE SENTENCE PITCH OF BENEFITS).

I know that (YOUR PRODUCT) will be able to help (NAME OF YOUR COMPANY) (INSERT HIGH LEVEL BENEFIT HERE). Are you available for a quick call (TIME OPTIONS)?

Thank you,

(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)

邮件模版#6：对不起我想你了

Hi (FIRST NAME),I tried to get in touch with you earlier today but you were (ADD REASON WHY YOU DIDN’T SPEAK).

I’m eager to speak with you as I know (COMPANY) would benefit greatly from (YOUR PRODUCT). (LINK TO WEBPAGE) is a brief overview of our product.

Let me know if this is something that interests you and would like to discuss it further. I will attempt to call you again on (DATE) at (TIME) if you are happy for me to do so.

Kind regards,

(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)

邮件模版#7：快速跟进

Hi (FIRST NAME), I’m writing to follow-up on my previous email as I didn’t hear back from you. If it makes sense to talk, let me know how your calendar looks.

If not, could you please let me know who the appropriate person for me to talk to is?

Thanks for your help,

(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)

邮件模版#8：分享某些有帮助的内容给客户

Hi (FIRST NAME), I am doing some research with the (INDUSTRY) and found that (PAIN POINT) is one of the biggest challenges in this market.

Is this a challenge for you also?

As I have a keen interest in this market I thought I would share with you this (CONTENT TYPE – EG: INFOGRAPHIC) explaining (PAIN POINT) as I thought it may be beneficial.

If you would like to have a chat with me about the market or how I’ve helped other (INDUSTRY) companies such as (CUSTOMERS), please don’t hesitate to get in touch.

Kind regards,

(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)

邮件模版#9：和对手对比

Hi (FIRST NAME),I understand you are (TITLE) at (COMPANY NAME), and you’re a user of (INSERT COMPETITORS NAME)? If this is correct it may be beneficial for us to have a chat.

In short, (COMPANY) has been busy solving (INSERT MAIN CHALLENGE) and I believe you’d greatly benefit from (KEY BENEFIT). The difference between us and (INSERT COMPETITOR’S NAME) is huge – I’d love for you to see for yourself.

Are you available for a brief chat (TIME OPTIONS)?

Thanks,

(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)

邮件模版#10：和对手/替代品对比

Hi (FIRST NAME), I’ve just spoken to (INSERT NAME) and they told me that you were using (COMPETITOR NAME).

How are you liking it?

I work for (COMPANY). It’s just like (COMPETITOR) only (SHORT DIFFERENTIATOR).

If you’re up for it, I would love to jump on a quick call with you and get your opinion on how the service is currently with (COMPETITOR) and see if it would make sense for us to work together.

Would you be open to a 10-minute call?

Thanks for your time,

(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)

邮件模版#11：结束对话

Hi (FIRST NAME), I’m writing to follow up on my email and voicemail. We’re in the process of closing files for the month.

Typically, when I haven’t heard back from someone it means they are either really busy or aren’t interested. If you aren’t interested, do I have your permission to close your file?

If you are still interested, what do you recommend as a next step?

Thanks for your help,

(YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL)

希望这些销售电子邮件模板将节省您的时间，并有助于增加您与潜在客户的接触。

（来源：运营有道理）
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