亚马逊变体如何部分更新商品信息

搁浅° 发表了文章 • 0 个评论 • 26955 次浏览 • 2017-01-23 16:15 • 来自相关话题

如何部分更新商品信息

提示:部分更新商品信息可以使用模板,也可以在Manage Inventory修改。由于Manage Inventory-Actions- Edit details中的信息并非完全一致,所以有些信息仍然需要使用模板更新。

操作方法:

①通过Inventory >Add Products via Upload> Download Template,下载对应的模板,通过模板中的Data definition 查看必填项和每一项的释义。

②填入必填信息:

以修改商品尺寸为例,只需在模板对应项填入想修改的信息,再Partial Update即可。






③填写完毕后,将文件保存为“文本文件(制表符分隔)或者 Text (Tab Delimited)(*txt)”进入Inventory>Add products Via Upload > Upload inventory files > Inventory files for Non-Media Category > click Browse > Upload now进行上传。

④如果想查看处理报告,请进入Inventory> Add products Via Upload >Inventory file upload status>View Processing Report,将内容复制粘贴至Excel查看。

⑤通过检查后台可以发现,商品尺寸信息已经变为XXXXL & S.





  查看全部
如何部分更新商品信息

提示:部分更新商品信息可以使用模板,也可以在Manage Inventory修改。由于Manage Inventory-Actions- Edit details中的信息并非完全一致,所以有些信息仍然需要使用模板更新。

操作方法:

①通过Inventory >Add Products via Upload> Download Template,下载对应的模板,通过模板中的Data definition 查看必填项和每一项的释义。

②填入必填信息:

以修改商品尺寸为例,只需在模板对应项填入想修改的信息,再Partial Update即可。

1.png


③填写完毕后,将文件保存为“文本文件(制表符分隔)或者 Text (Tab Delimited)(*txt)”进入Inventory>Add products Via Upload > Upload inventory files > Inventory files for Non-Media Category > click Browse > Upload now进行上传。

④如果想查看处理报告,请进入Inventory> Add products Via Upload >Inventory file upload status>View Processing Report,将内容复制粘贴至Excel查看。

⑤通过检查后台可以发现,商品尺寸信息已经变为XXXXL & S.

2.png

 

如何修改亚马逊商品变体主题

搁浅° 发表了文章 • 1 个评论 • 39553 次浏览 • 2017-01-23 16:08 • 来自相关话题

提示:修改变体主题必须使用模板更新,在Manage Inventory 页面无法修改。

操作方法:

①通过Inventory >Add Products via Upload> Download Template,下载对应的模板,通过模板中的Data definition 查看必填项和每一项的释义。

②填入必填信息:

注:原商品的变体主题为color & size, 下面可以将变体主题改为Size。






原商品信息如下:






模板填写以下内容:

注:Product ID Type 需要自己键入“ASIN”、Product ID填写已经存在的ASIN“B00××××××”如下截图:






注:商品已经存在于库存中,所以选择Partial Update.

③填写完毕后,将文件保存为“文本文件(制表符分隔)或者Text (Tab Delimited)(*txt)”进入Inventory> Add products Via Upload > Upload inventory files > Inventory files for Non-Media Category > click Browse > Upload now进行上传。

④如果想查看处理报告,请进入Inventory> Add products Via Upload >Inventory file upload status>View Processing Report,将内容复制粘贴至Excel查看。

⑤通过检查后台可以发现,商品变体主题已经变为size





  查看全部
提示:修改变体主题必须使用模板更新,在Manage Inventory 页面无法修改。

操作方法:

①通过Inventory >Add Products via Upload> Download Template,下载对应的模板,通过模板中的Data definition 查看必填项和每一项的释义。

②填入必填信息:

注:原商品的变体主题为color & size, 下面可以将变体主题改为Size。

1.png


原商品信息如下:

0.png


模板填写以下内容:

注:Product ID Type 需要自己键入“ASIN”、Product ID填写已经存在的ASIN“B00××××××”如下截图:

3.png


注:商品已经存在于库存中,所以选择Partial Update.

③填写完毕后,将文件保存为“文本文件(制表符分隔)或者Text (Tab Delimited)(*txt)”进入Inventory> Add products Via Upload > Upload inventory files > Inventory files for Non-Media Category > click Browse > Upload now进行上传。

④如果想查看处理报告,请进入Inventory> Add products Via Upload >Inventory file upload status>View Processing Report,将内容复制粘贴至Excel查看。

⑤通过检查后台可以发现,商品变体主题已经变为size

4.png

 

亚马逊变体上传方法:如何上传单个商品

搁浅° 发表了文章 • 0 个评论 • 13225 次浏览 • 2017-01-23 15:50 • 来自相关话题

如何上传单个商品
提示:单个上传商品时,以下四项不用填写:Parentage,Parent SKU,Relationship Type,Variation Theme(模板中显示粉色)。

操作方法:

①通过Inventory >Add Products via Upload> Download Template,下载对应的模板(以clothing 模板为例),通过模板中的Data definition 查看必填项和每一项的释义。

②填入必填信息:

注:通过Inventory >Add Products via Upload>Product Classifier,查找Item Type Keyword & Department Name











③填写完毕后,将文件保存为“文本文件(制表符分隔)或者 Text (Tab Delimited)(*txt)”进入Inventory>Add products Via Upload > Upload inventory files > Inventory files for Non-Media Category > click Browse > Upload now进行上传。

④如果想查看处理报告,请进入Inventory> Add products Via Upload >Inventory file upload status>View Processing Report,将内容复制粘贴至Excel查看。 查看全部
如何上传单个商品
提示:单个上传商品时,以下四项不用填写:Parentage,Parent SKU,Relationship Type,Variation Theme(模板中显示粉色)。

操作方法:

①通过Inventory >Add Products via Upload> Download Template,下载对应的模板(以clothing 模板为例),通过模板中的Data definition 查看必填项和每一项的释义。

②填入必填信息:

注:通过Inventory >Add Products via Upload>Product Classifier,查找Item Type Keyword & Department Name

1.png


2.png


③填写完毕后,将文件保存为“文本文件(制表符分隔)或者 Text (Tab Delimited)(*txt)”进入Inventory>Add products Via Upload > Upload inventory files > Inventory files for Non-Media Category > click Browse > Upload now进行上传。

④如果想查看处理报告,请进入Inventory> Add products Via Upload >Inventory file upload status>View Processing Report,将内容复制粘贴至Excel查看。

如何操作才能把一个sku的business price给删掉?

长颈猫 回复了问题 • 4 人关注 • 2 个回复 • 36223 次浏览 • 2017-01-23 15:51 • 来自相关话题

亚马逊变体上传方法:如何上传父子商品

搁浅° 发表了文章 • 0 个评论 • 39127 次浏览 • 2017-01-23 15:15 • 来自相关话题

1.如何上传父子商品

提示:以下四项是上传父子商品时子商品的必填项(单个商品不填):Parentage,Parent SKU,Relationship Type,Variation Theme(模板中显示粉色)。上传父子变体时,父商品无需填入price,quantity,Product ID,Product ID Type,Parent SKU,Relationship Type。请注意:CE模板中只有cellphone&accessory可以上传父子商品,其他都不可以。

操作方法:

①通过Inventory>Add Products via Upload>Download Template,下载对应的模板(以clothing模板为例),通过模板中的Data definition 查看必填项和每一项的释义。






②填入必填信息:








注:通过Inventory>Add Products via Upload>Product Classifier,查找Item Type Keyword& Department Name,如下截图:




③填写完毕后,将文件保存为“文本文件(制表符分隔)或者Text(Tab Delimited)(*txt)”进入Inventory>Add products Via Upload >Upload inventory files > Inventory files for Non Media Category > click Browse > Upload now进行上传。
④如果想查看处理报告,请进入Inventory> Add products Via Upload >Inventory file upload status>View Processing Report,将内容复制粘贴至Excel查看。 查看全部
1.如何上传父子商品

提示:以下四项是上传父子商品时子商品的必填项(单个商品不填):Parentage,Parent SKU,Relationship Type,Variation Theme(模板中显示粉色)。上传父子变体时,父商品无需填入price,quantity,Product ID,Product ID Type,Parent SKU,Relationship Type。请注意:CE模板中只有cellphone&accessory可以上传父子商品,其他都不可以。

操作方法:

①通过Inventory>Add Products via Upload>Download Template,下载对应的模板(以clothing模板为例),通过模板中的Data definition 查看必填项和每一项的释义。

1.png


②填入必填信息:
2.png

3.png

注:通过Inventory>Add Products via Upload>Product Classifier,查找Item Type Keyword& Department Name,如下截图:
4.png

③填写完毕后,将文件保存为“文本文件(制表符分隔)或者Text(Tab Delimited)(*txt)”进入Inventory>Add products Via Upload >Upload inventory files > Inventory files for Non Media Category > click Browse > Upload now进行上传。
④如果想查看处理报告,请进入Inventory> Add products Via Upload >Inventory file upload status>View Processing Report,将内容复制粘贴至Excel查看。
5.png

发货到fc后两个listing神奇消失,亚马逊认为我在卖危险品?

FBA偷了月亮的猫 回复了问题 • 3 人关注 • 2 个回复 • 34987 次浏览 • 2017-01-23 14:21 • 来自相关话题

如何在亚马逊全球开店找到中国卖家

落花无意 回复了问题 • 5 人关注 • 2 个回复 • 40519 次浏览 • 2017-07-05 10:39 • 来自相关话题

春节将至,请提前设置好您的亚马逊账户!

不言 发表了文章 • 0 个评论 • 4786 次浏览 • 2017-01-22 17:44 • 来自相关话题

马上就要过春节了,店铺也要放大假,别忘了给店铺设置假期模式哦!

Sept 1.

登陆到sellercentral.amazon.com卖家中心,找到右上角的setting-Account info登陆进去。






Sept 2.

进入到账户信息后,找到Going on a vacation,从这个点击进去。






Sept 3.

由Active状态改成Inactive状态,然后在点击下面黄色按钮Save即可。






注意:

1. 设置成功4个小时后生效,即4个小时后,产品会变成Inactive不可售状态。

2. 设置的假期模式仅限于自发货产品,自己发货的产品在账户假期模式期间是不可售状态。

3. 亚马逊物流商品(FBA)不受些假期设置影响,仍然处于可售状态。

4. 在假期期间收到的任何买家消息,仍需要在24小时内回复。

设置假期模式之后,用FBA发货的产品不受影响,仍然可以正常销售(看,关键时刻还是FBA靠得住),如果自己发货的怎么办?没错,只能下架(那也是没有办法的事)!所以还望各位卖家提前设置好账户。 查看全部
马上就要过春节了,店铺也要放大假,别忘了给店铺设置假期模式哦!

Sept 1.

登陆到sellercentral.amazon.com卖家中心,找到右上角的setting-Account info登陆进去。

1.jpg


Sept 2.

进入到账户信息后,找到Going on a vacation,从这个点击进去。

2.jpg


Sept 3.

由Active状态改成Inactive状态,然后在点击下面黄色按钮Save即可。

3.jpg


注意:

1. 设置成功4个小时后生效,即4个小时后,产品会变成Inactive不可售状态。

2. 设置的假期模式仅限于自发货产品,自己发货的产品在账户假期模式期间是不可售状态。

3. 亚马逊物流商品(FBA)不受些假期设置影响,仍然处于可售状态。

4. 在假期期间收到的任何买家消息,仍需要在24小时内回复。

设置假期模式之后,用FBA发货的产品不受影响,仍然可以正常销售(看,关键时刻还是FBA靠得住),如果自己发货的怎么办?没错,只能下架(那也是没有办法的事)!所以还望各位卖家提前设置好账户。

亚马逊平台如何创建变体产品?

trister 发表了文章 • 0 个评论 • 21339 次浏览 • 2017-01-22 17:18 • 来自相关话题

多属性商品一般适用于服饰类、珠宝类等商品,我们称之为变体商品。这种商品的形式如下:买家可以选择尺寸和颜色,当卖家选择不同颜色时,商品的图片会随之变化,选择不同尺寸和颜色时,价格库寸等都将随之变化。

1、在后台的“Inventory>Add a product”,如下图:






2、进入创建产品页面,点击”create new product” 如下图:






3、进入产品类目选择页面,根据产品信息选择相应类目,勾选Select如下图:






4、进入到相应类目下的listing资料编写页面,如下图:






1)、如果商品是变参销售,则在页面中的Variation Theme中选择相应的变参形式,如下图:






2)、选择变参参考数值后,在到variation 的菜单栏中填写相应的数值,如下图:






3)、点击Addvariations之后,进入到商品的报价信息页面填写,如下图:







填好了之后,变体就创建成功了,点击next继续商品信息的编写上传就可以了。 查看全部
多属性商品一般适用于服饰类、珠宝类等商品,我们称之为变体商品。这种商品的形式如下:买家可以选择尺寸和颜色,当卖家选择不同颜色时,商品的图片会随之变化,选择不同尺寸和颜色时,价格库寸等都将随之变化。

1、在后台的“Inventory>Add a product”,如下图:

1.jpg


2、进入创建产品页面,点击”create new product” 如下图:

2.jpg


3、进入产品类目选择页面,根据产品信息选择相应类目,勾选Select如下图:

3.jpg


4、进入到相应类目下的listing资料编写页面,如下图:

4.jpg


1)、如果商品是变参销售,则在页面中的Variation Theme中选择相应的变参形式,如下图:

5.jpg


2)、选择变参参考数值后,在到variation 的菜单栏中填写相应的数值,如下图:

6.jpg


3)、点击Addvariations之后,进入到商品的报价信息页面填写,如下图:

7.jpg



填好了之后,变体就创建成功了,点击next继续商品信息的编写上传就可以了。

亚马逊如何拆分变体?谁可以教教我吗?

一抹阳光& 回复了问题 • 5 人关注 • 3 个回复 • 38486 次浏览 • 2017-01-22 17:22 • 来自相关话题

如果捆绑销售商品的话,是不是需要一个新的EAN码?

安安稳稳 回复了问题 • 3 人关注 • 1 个回复 • 34677 次浏览 • 2017-01-22 16:32 • 来自相关话题

亚马逊如何查看GCID信息?

Never mind 发表了文章 • 1 个评论 • 17742 次浏览 • 2017-01-22 15:54 • 来自相关话题

亚马逊如何查看GCID信息?
亚马逊如何查看GCID信息?

把产品发到FBA,但是我搜不到它是怎么回事?

满天都是小星星 回复了问题 • 4 人关注 • 2 个回复 • 34802 次浏览 • 2017-01-22 15:54 • 来自相关话题

亚马逊因账户表现差被移除销售权申诉模板

Emotiona 发表了文章 • 0 个评论 • 12648 次浏览 • 2017-01-22 11:21 • 来自相关话题

Example 1

因迟发货被移除销售权

【邮件内容】

首先由于我们的疏忽,深表歉意,总结了一下主要有两个原因造成:

1、混乱的管理模式, 缺货,通过ERP发货,与客户沟通不足,还有选择错误的物流方式才导致迟发率高于4%。

2、由于现在中国是物流旺季,导致爆仓严重,才导致先收货没有及时发货的情况。

如果恢复我们的销售权,我们会做以下几点:

1、为了避免这种情况在发生,我们后续将会100%选择FBA, 不会选择其他渠道,我们已经有一名员工专门负责FBA。

2、实现我们的目标不到4%准时购物,我们有准备FBA货物雇佣更多的员工。此外,我们将更积极地监控我们的性能指标,以确保我们达到亚马逊和我们自己设定的标准标准的客户服务质量和维护我们的网站。

3、最重要的是,如果我们FBA出售货物,不会有货物迟交。而且,客户将获得一个完美的购物体验。所以,出于这个原因,请给我们一个机会,活跃我们的帐户。因为我们已经发现FBA是最好的方法来解决这个问题(货物迟交)。

4、严格遵守亚马逊规则&政策。

真诚地,我们写这篇文章。我们将尽力提供我们的销售在亚马逊。

我们只是在等待出售权的释放,我有足够的信心,我们在未来会做得更好,我们承诺它不会再次发生,请给我们一个机会。

真诚期待回复!

......

Example 2

因迟发货被移除销售权

EX:

To whom it may concern,

We are contacting you regarding our seller account suspension. We realize the delays in shipping orders has not complied with Amazon's performance target of less than 4%, nor our target of less than 2%.

We have reviewed our fulfillment procedures and have determined the two areas that need to be addressed:Shipment Creation and Inventory Availability.

We realize we needed additional support for managing fulfillment for our Amazon orders. To achieve our goal of more than 98% on-time shipping, we have added additional staff to support the sales person in our retail store who handles Amazon fulfillment. This will allow us to have packages prepared and ready to ship more efficiently.

To address inventory availability issues we have consolidated our Amazon inventory into one location to speed shipment creation. Having all Amazon inventory at one location will eliminate delays in getting product out by the Expected Ship Date.

Thank you for considering this appeal.

Example 3

迟发货+缺货+回复客户慢收到A-Z

I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality.

I believe there are two main reasons this has happened:

Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.

When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

I believe it is mainly because of our inadequate communication that we have recently seen an increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%.

Plan of Action:

We are taking the following steps to improve our performance:

Improve inventory control by reducing the number of items offered until we have systems in place to more adequately handle the number of orders we are receiving.

Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims.

In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.

In evaluating our selling practices, we found a mistake in our inventory upload file.

Our Plan of Action:

Our inventory file has been reviewed. All misclassified condition items have been re-categorized to follow Amazon's Condition Guidelines. Entire inventory has been deleted from Marketplace to reflect all changes.

All of our vendors' inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.

Example 4

回复买家不及时+产品损坏+加退换货时间太长收到A-Z,被冻结账户

Dear Seller Performance Team,

Thank you for your concern of our account. Before receiving the performance review notification, we were exactly working with the customers to resolve their problem.

We firmly believe that we're not only providing the product but also the customer service.

Firstly, we're very sorry about our negligence of packaging, and the incaution of carrying and transporting by logistics company which result in defective working condition of one item, we had to ship the replacement but had the customer waiting more time for delivery, they are kind but we are sorry. (讲清楚没包装运输过程中导致产品损坏,退换货时间长让顾客等很久,自己很抱歉)

Secondly, the incaution of testing and checking up by the tester in factory result in missing indicator light covers of one item, which in normal working condition but give customer defective impression of the product, we had contact with the customer and shipped the missing element, and sorry to bring him inconvenience. (发货前的出厂检查不够细致收到的产品缺零部件)

These are our faults due to lack of strict management of the product and service providers.

Thirdly, we're new to Amazon selling and lack of familiarity with the rules and message system using, which result in missing timely response to 4 messages from the buyers on our months ago arranged long holiday, it was supposed the messages would notice timely on mobile phone email system to us but it didn't work, we promise this would never ever happen again to the customers.(没有及时回复顾客信息)

We would like to earnestly beg your consideration about the feedback of other items received by other buyers, some of them had left positive feedbacks and reviews to the product and admired our customer service. We promise to provide customers both good products and good customer service.

If we have the chance to continue selling on Amazon, we will do as follows:

1. We will ask the factory to execute stricter checking up and testing process for our products, and request every confirmation and signature of testing result for every product from the tester in factory. We self will execute sampling check for different production batch and regular visit to production line of the factory every week. Make sure we ship out every item in integral and good working condition.

2. We will ask the factory to package with stronger crash proof and shockproof measure, like filling in the blanks with proof foam and wrapping up with hard carton. Change the logistics service provider with better transporting service.

3. We will keep login in the Amazon seller center on PC and check out buyer message at least three times a day, to ensure promptly response to the customer with 12 hours. And passionately handle any queries or complaints or product issues from every customer, will keep notice customer forwardly for the tracking information of the transporting package. To improve the customer experience by pre-sale, in-sale, after-sale process.

We write this sincerely and will try our best to provide good products and customer service on Amazon. Meanwhile, we sincerely hope Amazon team will give serious consideration and give us a new chance. This is not only chance but also hope to us, we eagerly hope we can further develop our undertaking here. Look forward to hearing from your reply. Thank you very much.

Best Regards,

XXX

Example 5

产品图片与描述和实物不符

客服未及时解决问题收到A-Z

或被移除销售权

Dear Amazon Seller Performance Team,

We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality.

I believe it is mainly because of our inadequate communication that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.

Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.

Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and descriptions are accurately match with our products.

2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours

3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service. 查看全部

Example 1

因迟发货被移除销售权


【邮件内容】

首先由于我们的疏忽,深表歉意,总结了一下主要有两个原因造成:

1、混乱的管理模式, 缺货,通过ERP发货,与客户沟通不足,还有选择错误的物流方式才导致迟发率高于4%。

2、由于现在中国是物流旺季,导致爆仓严重,才导致先收货没有及时发货的情况。

如果恢复我们的销售权,我们会做以下几点:

1、为了避免这种情况在发生,我们后续将会100%选择FBA, 不会选择其他渠道,我们已经有一名员工专门负责FBA。

2、实现我们的目标不到4%准时购物,我们有准备FBA货物雇佣更多的员工。此外,我们将更积极地监控我们的性能指标,以确保我们达到亚马逊和我们自己设定的标准标准的客户服务质量和维护我们的网站。

3、最重要的是,如果我们FBA出售货物,不会有货物迟交。而且,客户将获得一个完美的购物体验。所以,出于这个原因,请给我们一个机会,活跃我们的帐户。因为我们已经发现FBA是最好的方法来解决这个问题(货物迟交)。

4、严格遵守亚马逊规则&政策。

真诚地,我们写这篇文章。我们将尽力提供我们的销售在亚马逊。

我们只是在等待出售权的释放,我有足够的信心,我们在未来会做得更好,我们承诺它不会再次发生,请给我们一个机会。

真诚期待回复!

......

Example 2

因迟发货被移除销售权


EX:

To whom it may concern,

We are contacting you regarding our seller account suspension. We realize the delays in shipping orders has not complied with Amazon's performance target of less than 4%, nor our target of less than 2%.

We have reviewed our fulfillment procedures and have determined the two areas that need to be addressed:Shipment Creation and Inventory Availability.

We realize we needed additional support for managing fulfillment for our Amazon orders. To achieve our goal of more than 98% on-time shipping, we have added additional staff to support the sales person in our retail store who handles Amazon fulfillment. This will allow us to have packages prepared and ready to ship more efficiently.

To address inventory availability issues we have consolidated our Amazon inventory into one location to speed shipment creation. Having all Amazon inventory at one location will eliminate delays in getting product out by the Expected Ship Date.

Thank you for considering this appeal.

Example 3

迟发货+缺货+回复客户慢收到A-Z


I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality.

I believe there are two main reasons this has happened:

Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.

When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

I believe it is mainly because of our inadequate communication that we have recently seen an increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%.

Plan of Action:

We are taking the following steps to improve our performance:

Improve inventory control by reducing the number of items offered until we have systems in place to more adequately handle the number of orders we are receiving.

Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims.

In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.

In evaluating our selling practices, we found a mistake in our inventory upload file.

Our Plan of Action:

Our inventory file has been reviewed. All misclassified condition items have been re-categorized to follow Amazon's Condition Guidelines. Entire inventory has been deleted from Marketplace to reflect all changes.

All of our vendors' inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.

Example 4

回复买家不及时+产品损坏+加退换货时间太长收到A-Z,被冻结账户


Dear Seller Performance Team,

Thank you for your concern of our account. Before receiving the performance review notification, we were exactly working with the customers to resolve their problem.

We firmly believe that we're not only providing the product but also the customer service.

Firstly, we're very sorry about our negligence of packaging, and the incaution of carrying and transporting by logistics company which result in defective working condition of one item, we had to ship the replacement but had the customer waiting more time for delivery, they are kind but we are sorry. (讲清楚没包装运输过程中导致产品损坏,退换货时间长让顾客等很久,自己很抱歉)

Secondly, the incaution of testing and checking up by the tester in factory result in missing indicator light covers of one item, which in normal working condition but give customer defective impression of the product, we had contact with the customer and shipped the missing element, and sorry to bring him inconvenience. (发货前的出厂检查不够细致收到的产品缺零部件)

These are our faults due to lack of strict management of the product and service providers.

Thirdly, we're new to Amazon selling and lack of familiarity with the rules and message system using, which result in missing timely response to 4 messages from the buyers on our months ago arranged long holiday, it was supposed the messages would notice timely on mobile phone email system to us but it didn't work, we promise this would never ever happen again to the customers.(没有及时回复顾客信息)

We would like to earnestly beg your consideration about the feedback of other items received by other buyers, some of them had left positive feedbacks and reviews to the product and admired our customer service. We promise to provide customers both good products and good customer service.

If we have the chance to continue selling on Amazon, we will do as follows:

1. We will ask the factory to execute stricter checking up and testing process for our products, and request every confirmation and signature of testing result for every product from the tester in factory. We self will execute sampling check for different production batch and regular visit to production line of the factory every week. Make sure we ship out every item in integral and good working condition.

2. We will ask the factory to package with stronger crash proof and shockproof measure, like filling in the blanks with proof foam and wrapping up with hard carton. Change the logistics service provider with better transporting service.

3. We will keep login in the Amazon seller center on PC and check out buyer message at least three times a day, to ensure promptly response to the customer with 12 hours. And passionately handle any queries or complaints or product issues from every customer, will keep notice customer forwardly for the tracking information of the transporting package. To improve the customer experience by pre-sale, in-sale, after-sale process.

We write this sincerely and will try our best to provide good products and customer service on Amazon. Meanwhile, we sincerely hope Amazon team will give serious consideration and give us a new chance. This is not only chance but also hope to us, we eagerly hope we can further develop our undertaking here. Look forward to hearing from your reply. Thank you very much.

Best Regards,

XXX

Example 5

产品图片与描述和实物不符

客服未及时解决问题收到A-Z

或被移除销售权

Dear Amazon Seller Performance Team,

We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality.

I believe it is mainly because of our inadequate communication that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.

Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.

Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and descriptions are accurately match with our products.

2. Most importantly, we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours

3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.

亚马逊图片因侵权被移除的申诉

Emotiona 发表了文章 • 0 个评论 • 11421 次浏览 • 2017-01-22 11:18 • 来自相关话题

Example 1
新店上LISTING时因图片侵权被禁售Dear Seller Performance Team,

Thank you for your notification on the policy violation on the......, we would like to sincerely apologize for the terrible mistake we made.

We are a small company in China focusing on foreign trade and selling on Amazon US has been one of our ultimate dreams.

We did a lot of preparation in order to launch our store in Amazon and worked with the Amazon sales manager Mr. .... on a lot of details including the can do's and can'ts. He informed us beforehand that image and character violation is a very serious issue in Amazon and we have taken that very very seriously.

However, one of our sales staff ,who is new to the company, accidentally put this product onto the list because we would like to start our sales with 50 skus ( We had 49 skus ready at that time.) He uploaded the product without everyone's else's knowledge and I would in person would like to apologize again for my carelessness in staff management.

Here are the things our company has done to prevent such issue from happening again.

1. We just organized a training again on the can's and can't the sales manager Henry sent us,especially emphasizing on the policy violation including image violation of products and wording violation on product and checked all the product that we have already listed.

2. We deleted all the products that we think that could potentially violate the policies.

3. We have setup rules in the company that all of our inventory must be carefully reviewed and would not violate any Amazon policies before adding to our inventory and listing on Amazon.

I would like to apologize for a third time for my carelessness in management ,and please do let us know what else can we do to reinstate our account and we will do everything we can to meet the target.

Looking forward to hearing from you.

your name

Example 2

自己拍摄设计的图片被告侵权

Dear Amazon Team,

We received a policy warning stated that Amazon has removed some images form our site because of a rights owner complaint about image(s) that infringe its intellectual property rights.

ASIN:

Complaint ID:

The picture that Amazon has removed:

图片链接:

图片链接:

We always work hard to assure we are meeting the standards set by Amazon and our own standards of quality customer service, it is hard for us to believe that our images infringe others' intellectual property rights. All the photos of this item (ASIN: B01DKFMSEW) was taken and designed by our designer.

Firstly, we contact the rights owner directly to resolve this dispute. We asked the right owner review the pictures,finally, he found that the picture is from us, below is the screenshoot of our e-mail.(Have attached)

Email 1: 邮件链接

Email 2: 邮件链接

Secondly, We have advised the rights owner to contact Amazon at notice@amazon.co.uk to withdraw the complaint.(I have mentioned it in e-mail)

Thirdly, we can provide all the photo and source file as an evidence.(Please see the attachment)

1. Photo

Taken From:

Shooting Time:

Shooting Location:

2. Source File: You can see how we processing the picutre in Photoshop.

Please review this case, and we are looing for a fair and just reply.If you need additional details, please kindly contact us, we will reply you in the first time.

Best Regards

Lucy 查看全部
Example 1
新店上LISTING时因图片侵权被禁售Dear Seller Performance Team,

Thank you for your notification on the policy violation on the......, we would like to sincerely apologize for the terrible mistake we made.

We are a small company in China focusing on foreign trade and selling on Amazon US has been one of our ultimate dreams.

We did a lot of preparation in order to launch our store in Amazon and worked with the Amazon sales manager Mr. .... on a lot of details including the can do's and can'ts. He informed us beforehand that image and character violation is a very serious issue in Amazon and we have taken that very very seriously.

However, one of our sales staff ,who is new to the company, accidentally put this product onto the list because we would like to start our sales with 50 skus ( We had 49 skus ready at that time.) He uploaded the product without everyone's else's knowledge and I would in person would like to apologize again for my carelessness in staff management.

Here are the things our company has done to prevent such issue from happening again.

1. We just organized a training again on the can's and can't the sales manager Henry sent us,especially emphasizing on the policy violation including image violation of products and wording violation on product and checked all the product that we have already listed.

2. We deleted all the products that we think that could potentially violate the policies.

3. We have setup rules in the company that all of our inventory must be carefully reviewed and would not violate any Amazon policies before adding to our inventory and listing on Amazon.

I would like to apologize for a third time for my carelessness in management ,and please do let us know what else can we do to reinstate our account and we will do everything we can to meet the target.

Looking forward to hearing from you.

your name

Example 2

自己拍摄设计的图片被告侵权

Dear Amazon Team,

We received a policy warning stated that Amazon has removed some images form our site because of a rights owner complaint about image(s) that infringe its intellectual property rights.

ASIN:

Complaint ID:

The picture that Amazon has removed:

图片链接:

图片链接:

We always work hard to assure we are meeting the standards set by Amazon and our own standards of quality customer service, it is hard for us to believe that our images infringe others' intellectual property rights. All the photos of this item (ASIN: B01DKFMSEW) was taken and designed by our designer.

Firstly, we contact the rights owner directly to resolve this dispute. We asked the right owner review the pictures,finally, he found that the picture is from us, below is the screenshoot of our e-mail.(Have attached)

Email 1: 邮件链接

Email 2: 邮件链接

Secondly, We have advised the rights owner to contact Amazon at notice@amazon.co.uk to withdraw the complaint.(I have mentioned it in e-mail)

Thirdly, we can provide all the photo and source file as an evidence.(Please see the attachment)

1. Photo

Taken From:

Shooting Time:

Shooting Location:

2. Source File: You can see how we processing the picutre in Photoshop.

Please review this case, and we are looing for a fair and just reply.If you need additional details, please kindly contact us, we will reply you in the first time.

Best Regards

Lucy

亚马逊被移除销售权申诉模板范文

Emotiona 发表了文章 • 0 个评论 • 19738 次浏览 • 2017-01-22 11:14 • 来自相关话题

Example 1

卖假货被移除销售权

尊敬的亚马逊卖家绩效团队:

我收到亚马逊的通知,说因为出售假冒产品而取消了我的销售权,我立即查询了亚马逊列出的几个产品。

首先作为一名刚在亚马逊上销售没多久的卖家(该账户正式开始销售于2016年6月份),我们缺乏对亚马逊规则的认知,没有认真去了解亚马逊的规则和违禁品。

其次,在亚马逊提出的几个XX产品里,我们销售团队在中国市场的中国天猫/淘宝电商平台上均进行了销售,并且已经取得了XX公司的授权。

由于我们海外销售时间短,缺乏经验,没有很清楚的去了解亚马逊的规则,对于这一点我们团队感到很抱歉,我已经删除了亚马逊提出的几个产品,并保证永久不会再次销售。

我们团队第一次入驻亚马逊欧洲站进行销售,在中国市场我们有很好的销售业绩和口碑,希望亚马逊卖家团队能考虑我们希望在亚马逊欧洲站继续销售的真诚,恢复我们账号销售权。(我们团队可以保证,已经销售和发运的XX产品均是正品行货,如后期有客户投诉说产品是假货,我们愿意无理由赔偿)

如果恢复我们团队的销售权,我们后期销售计划如下:

1:首先我们会很认真去阅读学习和了解亚马逊的详细销售规则以及销售产品范围。

2:认真检查核实库存以及我销售的产品是否存在不符合亚马逊要求的产品,一旦发现将立即删除,并永久不会再次出售。

3:检查账号所有卖出的产品,如果客户反映任何不满意或者产品问题,我们将在12小时内为他们解决问题。

4:对于后期出售的新产品,如果有不确定的信息,我会立即咨询亚马逊,不会盲目任意的去销售。

附件中我提供了我们向xx公司的采购合同及发票(2016年4月)

中国天猫店铺网站:xxxxxxxxx

以上是我们团队对这次亚马逊取消我销售权作出的应答。我希望亚马逊能够再次提供给我们一个改过的机会。我们将以最大的努力和最认真的态度去从事以后再亚马逊上的销售工作。

Example 2

中文版

亲爱的卖家支持

今天我收到亚马逊的通知,说因为出售假冒产品而取消了我的销售权,我立即查询了亚马逊说的几个产品。

首先作为一名刚在亚马逊上销售没多久的卖家,我们缺乏对亚马逊规则的认知,没有认真去了解亚马逊的规则和违禁品。

其次,在亚马逊提出的几个产品里,我并不知道这个是一个品牌产品,对于这一点我感到很抱歉,我已经删除了亚马逊提出的几个产品,并永久不会再次销售。

通过对我的店铺指标以及客户反馈,我认为亚马逊应该能够认识到我们是一家服务良好,产品质量也很好的卖家。我们没有收到客户的投诉以及差评。我希望亚马逊能够考虑到这一点。

如果恢复我的销售权,我后期销售计划如下:

1:首先我会很认真去阅读和了解亚马逊的详细销售规则以及销售产品范围。

2:我会认真检查核实库存以及我销售的产品是否存在不符合亚马逊要求的产品,一旦发现将立即删除,并永久不会再次出售。

3:我会检查我所有卖出的产品,如果客户反映任何不满意或者产品问题,我将在12小时内为他们解决问题。

4:对于后期出售的新产品,如果有不确定的信息,我会立即咨询亚马逊,不会盲目任意的去销售。

以上是我对这次亚马逊取消我销售权作出的应答。

我希望亚马逊能够再次提供给我们一个改过的机会。我们将以最大的努力和最认真的态度去从事以后再亚马逊上的销售工作。

期待你的回复

最真挚的问候

杰森

英文版

Dear Amazon seller support,

Thank you for your concern of our account.

We received a notification today that our selling privilege has been removed cause we sold counterfeit products.

We immediately check the listings.

Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform.

Secondly, as the items of Amazon seller performance stated, we did not know this product is with its own brand, to this point we acknowledge it is our fault.

We had removed the listings and promise we won't sell it again on Amazon if we do not get the warrant.

Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and customer service. We never got a claim or negative feedback.

Hope Amazon can look through to it.

If you can give us a chance, we will do as follows:

1. Absolutely, we will see through all the policies and rules about selling on your platform.

2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.

3. We will check all the products we've been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer's right.

4. If any selling questions, we will consult Amazon for help.

Sincerely, we write this. We will try our best to provide our sales on Amazon.

We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!

Look forward to receive your reply.

Best regards

店铺名 查看全部
Example 1

卖假货被移除销售权

尊敬的亚马逊卖家绩效团队:

我收到亚马逊的通知,说因为出售假冒产品而取消了我的销售权,我立即查询了亚马逊列出的几个产品。

首先作为一名刚在亚马逊上销售没多久的卖家(该账户正式开始销售于2016年6月份),我们缺乏对亚马逊规则的认知,没有认真去了解亚马逊的规则和违禁品。

其次,在亚马逊提出的几个XX产品里,我们销售团队在中国市场的中国天猫/淘宝电商平台上均进行了销售,并且已经取得了XX公司的授权。

由于我们海外销售时间短,缺乏经验,没有很清楚的去了解亚马逊的规则,对于这一点我们团队感到很抱歉,我已经删除了亚马逊提出的几个产品,并保证永久不会再次销售。

我们团队第一次入驻亚马逊欧洲站进行销售,在中国市场我们有很好的销售业绩和口碑,希望亚马逊卖家团队能考虑我们希望在亚马逊欧洲站继续销售的真诚,恢复我们账号销售权。(我们团队可以保证,已经销售和发运的XX产品均是正品行货,如后期有客户投诉说产品是假货,我们愿意无理由赔偿)

如果恢复我们团队的销售权,我们后期销售计划如下:

1:首先我们会很认真去阅读学习和了解亚马逊的详细销售规则以及销售产品范围。

2:认真检查核实库存以及我销售的产品是否存在不符合亚马逊要求的产品,一旦发现将立即删除,并永久不会再次出售。

3:检查账号所有卖出的产品,如果客户反映任何不满意或者产品问题,我们将在12小时内为他们解决问题。

4:对于后期出售的新产品,如果有不确定的信息,我会立即咨询亚马逊,不会盲目任意的去销售。

附件中我提供了我们向xx公司的采购合同及发票(2016年4月)

中国天猫店铺网站:xxxxxxxxx

以上是我们团队对这次亚马逊取消我销售权作出的应答。我希望亚马逊能够再次提供给我们一个改过的机会。我们将以最大的努力和最认真的态度去从事以后再亚马逊上的销售工作。

Example 2

中文版


亲爱的卖家支持

今天我收到亚马逊的通知,说因为出售假冒产品而取消了我的销售权,我立即查询了亚马逊说的几个产品。

首先作为一名刚在亚马逊上销售没多久的卖家,我们缺乏对亚马逊规则的认知,没有认真去了解亚马逊的规则和违禁品。

其次,在亚马逊提出的几个产品里,我并不知道这个是一个品牌产品,对于这一点我感到很抱歉,我已经删除了亚马逊提出的几个产品,并永久不会再次销售。

通过对我的店铺指标以及客户反馈,我认为亚马逊应该能够认识到我们是一家服务良好,产品质量也很好的卖家。我们没有收到客户的投诉以及差评。我希望亚马逊能够考虑到这一点。

如果恢复我的销售权,我后期销售计划如下:

1:首先我会很认真去阅读和了解亚马逊的详细销售规则以及销售产品范围。

2:我会认真检查核实库存以及我销售的产品是否存在不符合亚马逊要求的产品,一旦发现将立即删除,并永久不会再次出售。

3:我会检查我所有卖出的产品,如果客户反映任何不满意或者产品问题,我将在12小时内为他们解决问题。

4:对于后期出售的新产品,如果有不确定的信息,我会立即咨询亚马逊,不会盲目任意的去销售。

以上是我对这次亚马逊取消我销售权作出的应答。

我希望亚马逊能够再次提供给我们一个改过的机会。我们将以最大的努力和最认真的态度去从事以后再亚马逊上的销售工作。

期待你的回复

最真挚的问候

杰森

英文版

Dear Amazon seller support,

Thank you for your concern of our account.

We received a notification today that our selling privilege has been removed cause we sold counterfeit products.

We immediately check the listings.

Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform.

Secondly, as the items of Amazon seller performance stated, we did not know this product is with its own brand, to this point we acknowledge it is our fault.

We had removed the listings and promise we won't sell it again on Amazon if we do not get the warrant.

Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and customer service. We never got a claim or negative feedback.

Hope Amazon can look through to it.

If you can give us a chance, we will do as follows:

1. Absolutely, we will see through all the policies and rules about selling on your platform.

2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.

3. We will check all the products we've been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer's right.

4. If any selling questions, we will consult Amazon for help.

Sincerely, we write this. We will try our best to provide our sales on Amazon.

We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!

Look forward to receive your reply.

Best regards

店铺名

亚马逊后台库存的价格栏为什么会有绿色方框?

Simple00 回复了问题 • 4 人关注 • 2 个回复 • 45026 次浏览 • 2017-01-22 13:43 • 来自相关话题

收到可怕的A-Z,老外亚马逊卖家如何处理

Growl! 发表了文章 • 0 个评论 • 9742 次浏览 • 2017-01-22 11:04 • 来自相关话题

在亚马逊开店,无论中国卖家还是国外卖家,都难免收到A-Z投诉,老外卖家收到A-Z会如何处理?资深英国站卖家Richard Stubbings,分享了两篇收到A-Z的处理教程,也许有你用得到的地方噢。

买家如果觉得在亚马逊上购买的产品不满意,或者收货不及时,他们很有可能会向亚马逊开 A-Z 申诉。

作为被投诉主体,卖家最好积极应对 A-Z 申诉,并尽可能防止申诉发生。

本文里,我将根据我在亚马逊多年的销售经验,给收到A-Z的卖家提供建议和补救措施。

问题出在没经验的零售商

有些缺乏经验的零售商,并不明确自己的责任范围,于是他们很容易被A-Z投诉。

在英国站,事情很简单,该负责的是零售商而非生产商。出问题了,零售商应该出来解决问题。无论什么情况,顾客退货了,零售商就必须全额退款,这笔退款应包含初始运费。

亚马逊对美国站和英国站的条款都符合这个重要的要求。

如果零售商一味地避免承担责任,收到的A-Z就会越来越多。

在英国站,如果买家收到的产品不符合描述或者有损坏的情况,卖家应同时承担退货运费。

这是要做好生意必须付出的成本。

当被 A-Z 投诉时,卖家会收到亚马逊发来的告知邮件,在卖家账户主页会有突出显示。

卖家必须及时做出回应。

卖家要时刻监控新邮件和卖家账户主页,以免漏掉投诉告知提醒。

如果卖家没有及时回复投诉(目前回复期限为3天),那卖家将承担所有责任。如果你不知道要及时答复 A-Z 投诉,那你输定了——产品和钱统统输掉!

问题出在敲诈性质的顾客

不幸的是,经常有那种知道怎么钻系统空子揩你油的欺诈买家。这些买家很难从其他愤怒但诚实的买家中区分出来。

遇到这种情况,卖家的目的是尽可能地止损,尝试给买家退款拿回商品,或者尝试说服买家按折扣价留下商品。

当你在和对方沟通过程中意识到对方既想要你全额退款,又想留着商品时,保留下和对方的所有沟通邮件并在申诉时提交给亚马逊,最好的情况是,亚马逊会判你赢,或者亚马逊来付这笔钱。

为了不让亚马逊认定你是在售卖假货,一定要认真回应申诉。

问题出在没经验的买家

没经验、不懂规则的买家认为出啥情况都是卖家的错。

他们认为零售商就是要诈骗他们,要不就是他们没有正确描述他们的商品。

新买家有时认为他们能把商品用一用再退货,或者讨回他们的退货运费。

我还遇到那种奇葩卖家,认为我得支付他们去邮局退货的汽油费和车费。

注意,我这里讲的情况,是针对那种不好好阅读你的产品描述,自己对产品做出错误期待的买家。而不是你真的产品描述出错,或者你跟卖的产品listing出现了变化而你没有发现。

有一次我的顾客买了卡套,产品描述里说的是这些卡套适合Pokémon卡,并给出了它们的尺寸。结果买家想拿来装扑克牌,结果发现太小了。于是买家认为是产品描述有问题。

遇见这些不懂事的买家,在他们提出索赔申诉之前,你最好尝试耐心地教会他们如何看描述。

不管怎样,要有礼貌并且迅速地帮他们退款,因为一旦被开了A-Z,处理起来的花费就不止这么点儿了。

A-Z后果

收到 A-Z 投诉真的非常烦人。

遇见这种申诉你会付出两种代价:

第一种是退款和潜在的商品价值损失,这就够糟的了。

然而,第二种损失有可能是毁灭性的:

如果你订单量本来就很少——90天内少于100个订单——那么即使只有一个投诉就会阻止你成为特色卖家。你也会失去得到购物车的权力,你的订单量会直线下降。作为对10美金订单的索赔结果,你可能失去几千美金的销售额。

总之,谨记这点:

这个市场属于亚马逊,亚马逊才是规则制定者。第三方卖家要好好理解这些规则,并遵循它们来进行销售,否则最好换场子玩。 查看全部
18R031803573.jpg


在亚马逊开店,无论中国卖家还是国外卖家,都难免收到A-Z投诉,老外卖家收到A-Z会如何处理?资深英国站卖家Richard Stubbings,分享了两篇收到A-Z的处理教程,也许有你用得到的地方噢。

买家如果觉得在亚马逊上购买的产品不满意,或者收货不及时,他们很有可能会向亚马逊开 A-Z 申诉。

作为被投诉主体,卖家最好积极应对 A-Z 申诉,并尽可能防止申诉发生。

本文里,我将根据我在亚马逊多年的销售经验,给收到A-Z的卖家提供建议和补救措施。

问题出在没经验的零售商

有些缺乏经验的零售商,并不明确自己的责任范围,于是他们很容易被A-Z投诉。

在英国站,事情很简单,该负责的是零售商而非生产商。出问题了,零售商应该出来解决问题。无论什么情况,顾客退货了,零售商就必须全额退款,这笔退款应包含初始运费。

亚马逊对美国站和英国站的条款都符合这个重要的要求。

如果零售商一味地避免承担责任,收到的A-Z就会越来越多。

在英国站,如果买家收到的产品不符合描述或者有损坏的情况,卖家应同时承担退货运费。

这是要做好生意必须付出的成本。

当被 A-Z 投诉时,卖家会收到亚马逊发来的告知邮件,在卖家账户主页会有突出显示。

卖家必须及时做出回应。

卖家要时刻监控新邮件和卖家账户主页,以免漏掉投诉告知提醒。

如果卖家没有及时回复投诉(目前回复期限为3天),那卖家将承担所有责任。如果你不知道要及时答复 A-Z 投诉,那你输定了——产品和钱统统输掉!

问题出在敲诈性质的顾客

不幸的是,经常有那种知道怎么钻系统空子揩你油的欺诈买家。这些买家很难从其他愤怒但诚实的买家中区分出来。

遇到这种情况,卖家的目的是尽可能地止损,尝试给买家退款拿回商品,或者尝试说服买家按折扣价留下商品。

当你在和对方沟通过程中意识到对方既想要你全额退款,又想留着商品时,保留下和对方的所有沟通邮件并在申诉时提交给亚马逊,最好的情况是,亚马逊会判你赢,或者亚马逊来付这笔钱。

为了不让亚马逊认定你是在售卖假货,一定要认真回应申诉。

问题出在没经验的买家

没经验、不懂规则的买家认为出啥情况都是卖家的错。

他们认为零售商就是要诈骗他们,要不就是他们没有正确描述他们的商品。

新买家有时认为他们能把商品用一用再退货,或者讨回他们的退货运费。

我还遇到那种奇葩卖家,认为我得支付他们去邮局退货的汽油费和车费。

注意,我这里讲的情况,是针对那种不好好阅读你的产品描述,自己对产品做出错误期待的买家。而不是你真的产品描述出错,或者你跟卖的产品listing出现了变化而你没有发现。

有一次我的顾客买了卡套,产品描述里说的是这些卡套适合Pokémon卡,并给出了它们的尺寸。结果买家想拿来装扑克牌,结果发现太小了。于是买家认为是产品描述有问题。

遇见这些不懂事的买家,在他们提出索赔申诉之前,你最好尝试耐心地教会他们如何看描述。

不管怎样,要有礼貌并且迅速地帮他们退款,因为一旦被开了A-Z,处理起来的花费就不止这么点儿了。

A-Z后果

收到 A-Z 投诉真的非常烦人。

遇见这种申诉你会付出两种代价:

第一种是退款和潜在的商品价值损失,这就够糟的了。

然而,第二种损失有可能是毁灭性的:

如果你订单量本来就很少——90天内少于100个订单——那么即使只有一个投诉就会阻止你成为特色卖家。你也会失去得到购物车的权力,你的订单量会直线下降。作为对10美金订单的索赔结果,你可能失去几千美金的销售额。

总之,谨记这点:

这个市场属于亚马逊,亚马逊才是规则制定者。第三方卖家要好好理解这些规则,并遵循它们来进行销售,否则最好换场子玩。

如何解决令人头疼的亚马逊零评论,差评?

戏子人生 发表了文章 • 0 个评论 • 10240 次浏览 • 2017-01-22 10:44 • 来自相关话题

最近越来越多的卖家向小编吐槽到他的亚马逊店铺遭遇的零评论,更有甚者收到了差评。其实这些都是有一些方法可以解决的。买家评论能促进产品销售,亚马逊依赖买家评论销售各种产品,从指甲钳到高端家电产品,如果没有评级和评论,亚马逊平台上产品排名要靠前就很难了。跨越零评论这一障碍不容易,但对任何网上零售商来说,却是必要之举。评论对小型零售商品牌塑造及营销有一定的影响。






评级高的产品不仅销售量更大,售价也更高。大型零售商那里有一组2个、售价在4美元以下的指甲钳,那是什么吸引消费者购买售价20美元一组的指甲钳?没错,就是评论。






如何创造有用的产品评论?

首先,同时也是最重要的一点是,评论流程必须简单。对许多商家来说,他们只需要评论买家的姓名、城市和所在的州名(增加可信度)、评级(几星)及评论。邮件地址仅内部有用,但是收集额外的信息,能帮助卖家更好地理解目标受众及其他购物者的需要。关键是要收集需要的信息,所以要确保给出足够的空间让消费者写评论,因为没人喜欢话说到一半被掐掉。

例如,Kohl’s在评论流程中会询问一些信息,帮助消费者做决定,而评论表格也容易理解和填写。






一旦你制作出引人注目评论表格,那么接下来就是收集客户的观点了。以下几种方法或可吸引消费者对购买产品进行评价:

♦ 发挥电子邮件的力量。发跟进邮件,要求消费者评论,通常在售出后10到14天内(因为那时消费者应该已经收到了产品)。这是最常见的方法,而且通常会收到回馈。

♦ 当消费者再次浏览店铺时,提醒他们评论。利用消费者登录行为或Cookie功能,要求对上一次购买进行评论,账号登录和历史订单界面的弹窗提醒等很有效果。

♦ 奖励机制。如果已经有奖励机制,需要考虑对每个评论奖励多少;如果没有,那么抵用券或参与抽奖也能达到很好的效果。不过一定要确保评论中肯,否则消费者会以为评论是刷出来的。

♦ 通过社交媒体邀请评论。如果你在Twitter、Facebook、Instagram及其他社交网站上有很好的活跃度,可以邀请用户分享对产品的观点。

♦ 要求消费者展示产品图片或视频。热衷于像Instagram、Facebook 这样的社交网站的人,会更愿意通过文本以外的格式分享感受。允许评论中添加图片或视频会增加获得用户评论的几率。

♦ 关注大客户。买家评论可以作为网站内容的来源。详细的评论,特别是带有图片或视频的那种,能运用到博客或其他相关内容中。那些花大量时间写评论的消费者,如果看到自己的评论被放在网站的其他地方,会备受激励,创造更多更详细的反馈。

管理评论

有一些人认为评论不能被编辑,所以不应该有差评,这种观点是错误的。正确处理评论可以增加可信度和消费者的忠诚度,也会吸引更多流量。

♦ 平静对待买家的评论。评论审查流程要清除垃圾评论和广告。定期通过或驳回用户提交的评论,消费者才不会以为你没收到评论。

♦ 如果差评合理恰当,大可让它展示出来。没有任何产品是完美的,虽然评级低的评论可能会拉低产品的整理评价,但还是要显示出各个星级的评论,这样才显得真实。

♦ 让消费者觉得你很在意他们的评论。特别注意产品描述混淆视听或运输错误的评论,应该优先处理此类问题。在线下与消费者交流时,一定要提到正在解决此类问题。大多数人不介意小错误,但他们很介意被忽视。

♦ 修正简单的错误。永远不要重写评论!修复明显的拼写、语法以及标点错误是允许的。精心撰写的评论比有简单错误的评论来的更好。

通过以上的几种建议,希望能帮到各位卖家朋友能更好的处理零评论,差评这类的事情。 查看全部
最近越来越多的卖家向小编吐槽到他的亚马逊店铺遭遇的零评论,更有甚者收到了差评。其实这些都是有一些方法可以解决的。买家评论能促进产品销售,亚马逊依赖买家评论销售各种产品,从指甲钳到高端家电产品,如果没有评级和评论,亚马逊平台上产品排名要靠前就很难了。跨越零评论这一障碍不容易,但对任何网上零售商来说,却是必要之举。评论对小型零售商品牌塑造及营销有一定的影响。

1.jpg


评级高的产品不仅销售量更大,售价也更高。大型零售商那里有一组2个、售价在4美元以下的指甲钳,那是什么吸引消费者购买售价20美元一组的指甲钳?没错,就是评论。

2.jpg


如何创造有用的产品评论?

首先,同时也是最重要的一点是,评论流程必须简单。对许多商家来说,他们只需要评论买家的姓名、城市和所在的州名(增加可信度)、评级(几星)及评论。邮件地址仅内部有用,但是收集额外的信息,能帮助卖家更好地理解目标受众及其他购物者的需要。关键是要收集需要的信息,所以要确保给出足够的空间让消费者写评论,因为没人喜欢话说到一半被掐掉。

例如,Kohl’s在评论流程中会询问一些信息,帮助消费者做决定,而评论表格也容易理解和填写。

3.jpg


一旦你制作出引人注目评论表格,那么接下来就是收集客户的观点了。以下几种方法或可吸引消费者对购买产品进行评价:

♦ 发挥电子邮件的力量。发跟进邮件,要求消费者评论,通常在售出后10到14天内(因为那时消费者应该已经收到了产品)。这是最常见的方法,而且通常会收到回馈。

♦ 当消费者再次浏览店铺时,提醒他们评论。利用消费者登录行为或Cookie功能,要求对上一次购买进行评论,账号登录和历史订单界面的弹窗提醒等很有效果。

♦ 奖励机制。如果已经有奖励机制,需要考虑对每个评论奖励多少;如果没有,那么抵用券或参与抽奖也能达到很好的效果。不过一定要确保评论中肯,否则消费者会以为评论是刷出来的。

♦ 通过社交媒体邀请评论。如果你在Twitter、Facebook、Instagram及其他社交网站上有很好的活跃度,可以邀请用户分享对产品的观点。

♦ 要求消费者展示产品图片或视频。热衷于像Instagram、Facebook 这样的社交网站的人,会更愿意通过文本以外的格式分享感受。允许评论中添加图片或视频会增加获得用户评论的几率。

♦ 关注大客户。买家评论可以作为网站内容的来源。详细的评论,特别是带有图片或视频的那种,能运用到博客或其他相关内容中。那些花大量时间写评论的消费者,如果看到自己的评论被放在网站的其他地方,会备受激励,创造更多更详细的反馈。

管理评论

有一些人认为评论不能被编辑,所以不应该有差评,这种观点是错误的。正确处理评论可以增加可信度和消费者的忠诚度,也会吸引更多流量。

♦ 平静对待买家的评论。评论审查流程要清除垃圾评论和广告。定期通过或驳回用户提交的评论,消费者才不会以为你没收到评论。

♦ 如果差评合理恰当,大可让它展示出来。没有任何产品是完美的,虽然评级低的评论可能会拉低产品的整理评价,但还是要显示出各个星级的评论,这样才显得真实。

♦ 让消费者觉得你很在意他们的评论。特别注意产品描述混淆视听或运输错误的评论,应该优先处理此类问题。在线下与消费者交流时,一定要提到正在解决此类问题。大多数人不介意小错误,但他们很介意被忽视。

♦ 修正简单的错误。永远不要重写评论!修复明显的拼写、语法以及标点错误是允许的。精心撰写的评论比有简单错误的评论来的更好。

通过以上的几种建议,希望能帮到各位卖家朋友能更好的处理零评论,差评这类的事情。

实操Facebook引流,不得不说的这些偏方!

Elizabeth 发表了文章 • 1 个评论 • 7123 次浏览 • 2017-01-22 10:35 • 来自相关话题

 Facebook的作用自然不必多说,个人觉得它更适用于小型的外贸B2C网站,一个10到30个人小团队操作的网站,不适用于lightinthebox和米兰这样的网站,因为这样的速度和效果肯定没有直接的Facebook广告来得迅速和有力。

有很多人会觉得以下要说的是一些上不得台面的技巧或是策略,但是做外贸总得要先生存才能发展,连生存都没办法怎么把自己的产品推广出去。

第一,赚钱之初,你的账号得有区分。和国内QQ空间的操作差不多,你要有一个官网,同时也要有几个小号。最最重要的是,所有的账号你必须要用真实的身份证去申请。对,没错,就是真实的中华人民共和国的身份证,比你买的美国账户都管用。为什么?因为到了后面你的FaceBook账号几乎都会被封一次,这是迟早的问题。 用身份证可以很方便的找回来,不要问我身份证从哪里来,这种问题证明你真的不太适合做电商生意。(解封账号只需要用身份证照片,注册时一定要填真实信息)

第二,把你的主号,以及Facebook专页区分开来,单独管理,把其他几个号设置成为管理编辑人员。(如果你有人管理,可以多设置号码,不关联也可以)还就是一定要去开通对应的youtube账号,google+的账号。为什么?你会不会只看到一张照片就觉得这个人很棒?不会嘛,你会怎么?查查它的公司,查查它的社交账户,都在哪里,是不是一个真实的人。而且最重要的,还可以跨平台,多撒网。

第三,美女效应,很多做网络的人都讲过这个问题。但是很多人觉得俗,觉得会拉低自己产品的形象,呵呵。我只能说你想得太完美了。你不是Benz,Bmw.audi,他们不请干露露,但是你请干露露人家还不一定来。你就是一个吉利长安,不要装清高。有钱了,你收购一个volvo你自然就上去了。那么这个美女如何做呢? 不伤风,不败俗,真实一些,符合大众的审美。把她们作为一个活生生的人,搬到facebook上面就行了。

第四,鱼饵。什么是饵,就是别人感兴趣,想要的东西。那他们想要什么呢?给你再多的钱,还是有想要却又得不到的东西。那到底是什么?这就是快乐。所有的社交网络都是寂寞的,他们都是在上面去消遣的。你需要的就是给他们快乐,同时设置一个门槛,让你爽一把,想要更爽,就要付费。参照国内一些网站活动的设置,弄一些免费的东西吸引他们,让他们关注,让他们访问,让他们点击。

到此为止,你才算把准备工作做好了。

第五,大家最最关心的推广获取流量。所有的推广都适合用这个办法:所谓一通百通。Follow和like 大部分的人都知道这两个功能,但是80%的人没有做这个,能够做好它的人5%不到。就像国内的点赞工具,微博收听工具。能使用超过3个月的,非常非常少。也像群发邮件,一般就是发一次,两次、五次就很了不起了。但是你想想amazon,facebook给你的邮件有多少?这就是差别。Follow和like怎么做到的呢?坚持,没错,这是其中之一。最重要的还是一个量,你有没有试过如果你每天给100个人打招呼,你一年会有多少个朋友? 同样的道理,你每天给10000个人点赞,你一年能有多少访问量。

购买粉丝是很多人知道的方法,也知道是什么原理。但是真正有几个买过100万的粉丝。没有几个吧,成功其实很简单,就是量变引起质变的过程。购买粉丝的目的不是要这些粉丝,而是要我们的目标人群觉得我们不一般,这才是关键。所以,你只需要购买一定数量的粉丝,可以是10万、20万或是50万,然后就开挂吧。把你的小号发动起来,点赞吧,follow吧。和软件发链接一样的道理,你1万的链接不行,100万的链接足以打败98%的竞争对手了,而且算起来非常的便宜,毕竟现在任何广告都贵得难以承受。

你具有了这些流量之后,你就会发现一个奇特的现象,你已经开始出名了,你的网站被无数的人开始搜索了。 查看全部

0.jpg

 Facebook的作用自然不必多说,个人觉得它更适用于小型的外贸B2C网站,一个10到30个人小团队操作的网站,不适用于lightinthebox和米兰这样的网站,因为这样的速度和效果肯定没有直接的Facebook广告来得迅速和有力。

有很多人会觉得以下要说的是一些上不得台面的技巧或是策略,但是做外贸总得要先生存才能发展,连生存都没办法怎么把自己的产品推广出去。

第一,赚钱之初,你的账号得有区分。和国内QQ空间的操作差不多,你要有一个官网,同时也要有几个小号。最最重要的是,所有的账号你必须要用真实的身份证去申请。对,没错,就是真实的中华人民共和国的身份证,比你买的美国账户都管用。为什么?因为到了后面你的FaceBook账号几乎都会被封一次,这是迟早的问题。 用身份证可以很方便的找回来,不要问我身份证从哪里来,这种问题证明你真的不太适合做电商生意。(解封账号只需要用身份证照片,注册时一定要填真实信息)

第二,把你的主号,以及Facebook专页区分开来,单独管理,把其他几个号设置成为管理编辑人员。(如果你有人管理,可以多设置号码,不关联也可以)还就是一定要去开通对应的youtube账号,google+的账号。为什么?你会不会只看到一张照片就觉得这个人很棒?不会嘛,你会怎么?查查它的公司,查查它的社交账户,都在哪里,是不是一个真实的人。而且最重要的,还可以跨平台,多撒网。

第三,美女效应,很多做网络的人都讲过这个问题。但是很多人觉得俗,觉得会拉低自己产品的形象,呵呵。我只能说你想得太完美了。你不是Benz,Bmw.audi,他们不请干露露,但是你请干露露人家还不一定来。你就是一个吉利长安,不要装清高。有钱了,你收购一个volvo你自然就上去了。那么这个美女如何做呢? 不伤风,不败俗,真实一些,符合大众的审美。把她们作为一个活生生的人,搬到facebook上面就行了。

第四,鱼饵。什么是饵,就是别人感兴趣,想要的东西。那他们想要什么呢?给你再多的钱,还是有想要却又得不到的东西。那到底是什么?这就是快乐。所有的社交网络都是寂寞的,他们都是在上面去消遣的。你需要的就是给他们快乐,同时设置一个门槛,让你爽一把,想要更爽,就要付费。参照国内一些网站活动的设置,弄一些免费的东西吸引他们,让他们关注,让他们访问,让他们点击。

到此为止,你才算把准备工作做好了。

第五,大家最最关心的推广获取流量。所有的推广都适合用这个办法:所谓一通百通。Follow和like 大部分的人都知道这两个功能,但是80%的人没有做这个,能够做好它的人5%不到。就像国内的点赞工具,微博收听工具。能使用超过3个月的,非常非常少。也像群发邮件,一般就是发一次,两次、五次就很了不起了。但是你想想amazon,facebook给你的邮件有多少?这就是差别。Follow和like怎么做到的呢?坚持,没错,这是其中之一。最重要的还是一个量,你有没有试过如果你每天给100个人打招呼,你一年会有多少个朋友? 同样的道理,你每天给10000个人点赞,你一年能有多少访问量。

购买粉丝是很多人知道的方法,也知道是什么原理。但是真正有几个买过100万的粉丝。没有几个吧,成功其实很简单,就是量变引起质变的过程。购买粉丝的目的不是要这些粉丝,而是要我们的目标人群觉得我们不一般,这才是关键。所以,你只需要购买一定数量的粉丝,可以是10万、20万或是50万,然后就开挂吧。把你的小号发动起来,点赞吧,follow吧。和软件发链接一样的道理,你1万的链接不行,100万的链接足以打败98%的竞争对手了,而且算起来非常的便宜,毕竟现在任何广告都贵得难以承受。

你具有了这些流量之后,你就会发现一个奇特的现象,你已经开始出名了,你的网站被无数的人开始搜索了。