wayfair大卖家有的WPP项目有哪些优势？

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WPP 老冯最近看到群里蛮多卖家在问WPP到底是什么？好像很多好处，很多功能。要怎么样才能获得WPP？

👇以下是之前wayfair平台发给老冯的关于WPP的协议，提供大家参考：

Last Updated: November 19, 2020

Wayfair Preferred Partner Program Terms and Conditions (“Terms”)

BY CONFIRMING ACCEPTANCE VIA EMAIL OR CLICKING “ACCEPT” WHERE DIRECTED, SUPPLIER (A) ACKNOWLEDGES THAT IT HAS READ AND UNDERSTANDS THESE TERMS; (B) REPRESENTS AND WARRANTS THAT THE PERSON ACCEPTING HAS THE RIGHT, POWER, AND AUTHORITY TO ACCEPT THESE TERMS ON SUPPLIER’S BEHALF; AND (C) ACCEPTS THESE TERMS AND AGREES THAT SUPPLIER IS LEGALLY BOUND BY THEM.

Supplier agrees as follows: 

1.Distribution. Supplier shall not sell any new product (an “Exclusive Product”) Supplier causes to be offered for sale on a website owned or operated by Wayfair or its affiliate (the “Wayfair Site”) to, or offer an Exclusive Product for sale on a website owned or operated by, Amazon.com, Inc. (including, without limitation, Amazon.ca) for a period of ninety (90) days from the date such product is first offered for sale on a Wayfair Site (the “Exclusivity Period”). For the avoidance of doubt, Supplier shall not sell an Exclusive Product directly to consumers through Supplier’s controlled Amazon Marketplace during the Exclusivity Period.

2. Supplier Benefits. Wayfair will provide the following benefits to Supplier: 

a. Eligibility for a dedicated account management team and access to premium Wayfair events (e.g., WPP Webinars with senior management); 

b. Eligibility for selection in our premium shelf space and the corresponding exposure benefits that SKUs receive in our Specialty Retail and Flagship Brands (Wayfair Brand Program); 

c. Priority consideration for latest Wayfair pilot programs as they are introduced (e.g., operational programs, visual technology and merchandising services, product marketing services); 

d. 25% discount on Wayfair’s 3D Modeling Services; 

e. 10% discount on Media placements; 

f. 10% rebate on Wayfair Sponsored Products (Exclusive Products only); and 

g. Access to Consumer Insight Tool via Parter Home. Wayfair may add, remove, or modify any of the foregoing benefits at any time in Wayfair’s sole discretion. 

3. Wayfair Brand Program. Wayfair may designate Exclusive Products as Wayfair Brand Products during their Exclusivity Periods. “Wayfair Brand Products” are Exclusive Products selected by Wayfair to be marketed and sold under a Wayfair Flagship Brand, Specialty Retail Brand, or other Wayfair brand name. The following applies to Wayfair Brand Products: 

a. Supplier shall not sell a Wayfair Brand Product to, or offer a Wayfair Brand Product for sale on a website owned or operated by, Amazon.com, Inc. (including, without limitation, Amazon.ca) while such product is marketed or offered for sale under a Wayfair Brand. For the avoidance of doubt, Supplier shall not sell Wayfair Brand Products directly to consumers through Supplier’s controlled Amazon Marketplace. 

b. Wayfair may request a wholesale price change and Supplier will have a reasonable period to opt out of the requested price (7-14 days or otherwise specified). If Supplier does not respond within the specified time period, Supplier agrees to the requested price. Supplier will be notified of such requests via Partner Home or otherwise. 

c. Supplier shall not raise prices on Wayfair Brand Products while they are marketed or offered for sale under a Wayfair Brand without providing at least 180 days’ written notice to Wayfair. 

d. Supplier shall use its best efforts to brown-box Wayfair Brand Products, i.e. ensure there are no Supplier brand or manufacturing brand markings on the outside of the box or on the product itself. 

e. Wayfair Brand Products will receive free “Red Carpet Merchandising” (Wayfair supplied SKU imagery where needed, dedicated review capture programs, SEO-optimized copy and performance monitoring). 

f. Wayfair Brand Products will receive outsized exposure opportunities in storefront, promotions and marketing levers; and 

g. Supplier will have continuous access to an accounting of which products are currently exclusive to Wayfair. 

Wayfair will use good faith efforts to release products in Wayfair Brands that are underperforming, as determined by Wayfair in its sole discretion, after 6 months of being placed into a brand. Wayfair may request that an Exclusive Product be included in a Wayfair Brand after the product’s Exclusivity Period, and acceptance will be in Supplier’s discretion. For the avoidance of doubt, Wayfair retains all right and title in and to its intellectual property, including, without limitation, Wayfair Flagship Brands, Specialty Retail Brands, and other Wayfair brand names. 

4. Termination. Wayfair may terminate Supplier’s participation in the Wayfair Preferred Partner program at any time in Wayfair’s sole discretion. Supplier may terminate these Terms by providing Wayfair with at least six (6) months’ written notice. 

5. Confidentiality. All non-public or proprietary information disclosed by Wayfair to Supplier in connection with these Terms and Wayfair Preferred Partner program, including, without limitation, information made available through Wayfair’s consumer insights tool, is Confidential Information under the Supplier Agreement between Wayfair and Supplier. 

6. Notices. Any notice or other communication required or permitted to be provided under these Terms shall be sent to Supplier at Supplier’s address or email address on file with Wayfair or to Wayfair at 4 Copley Place, Boston, MA 02116 or legal@wayfair.com. Email constitutes written notice tinder these Terms. 

7. Publicity. Supplier shall not issue any press release or make any public statement regarding these Terms or the Wayfair Preferred Partner program without Wayfair’s prior written approval. Supplier shall not use Wayfair’s branding or trademarks without Wayfair’s prior written approval, which may be withheld by Wayfair in its sole discretion. 

8. LIMITATION OF LIABILITY. IN NO EVENT WILL WAYFAIR HAVE ANY LIABILITY TO SUPPLIER FOR ANY LOST PROFITS OR REVENUE OR FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, HOWEVER CAUSED, WHETHER IN CONTRACT, TORT, OR UNDER ANY OTHER THEORY OF LIABILITY, REGARDLESS OF WHETHER WAYFAIR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT WILL WAYFAIR’S AGGREGATE LIABILITY ARISING FROM OR RELATING TO THESE TERMS EXCEED ONE THOUSAND U.S. DOLLARS ($1,000). THE FOREGOING LIMITATIONS SHALL NOT APPLY TO THE EXTENT PROHIBITED BY APPLICABLE LAW. 

9. General. These Terms are governed by the laws of the Commonwealth of Massachusetts without regard to its choice of law provisions. The courts sitting in Suffolk County, Massachusetts shall have exclusive jurisdiction over any controversy relating to or arising out of these Terms. Each Party irrevocably waives any objections to the jurisdiction of and venue in such courts. Wayfair and Supplier are independent contractors. Nothing in these Terms shall be deemed to create a principal-agent, employer-employee, joint venture, or partnership relationship between tWayfair and Supplier. These Terms may not be assigned by Supplier without Wayfair’s prior written consent. The failure by either Party to insist upon strict performance of any provision of these Terms will not be construed as a waiver or relinquishment of the right to insist upon strict performance of the same or any other provision of these Terms at any other time. No waiver, amendment, or modification of any provision of these Terms will be valid unless it is in writing and executed by a duly authorized representative of each party. If any provision of these Terms is found to be unenforceable for any reason, the remaining provisions will not be affected and shall continue in full force and effect in accordance with their terms. Sections 5 through 9 shall survive termination or expiration of these Terms. These Terms are the entire agreement and understanding between the Parties, and supersede all prior agreements, proposals, representations, and commitments, verbal or written, with respect to their subject matter

英文不好的看翻译吧(机器翻译)：

Wayfair 首选合作伙伴计划条款和条件（“条款”）最后更新：2020 年 11 月 19 日

通过电子邮件确认接受或在此处单击“接受”

定向供应商 (A) 承认其已阅读并

了解这些条款；(B) 声明并保证

接受者拥有接受的权利、权力和权威

这些条款代表供应商；并且 (C) 接受这些条款并且

同意供应商受其法律约束。

供应商同意如下：

1.分销。供应商不得销售任何新产品（一个“独家产品”）供应商

导致在 Wayfair 或其附属公司拥有或运营的网站上出售

“ Wayfair网站”），或者拥有或经营的网站上提供的独家产品销售

由 Amazon.com, Inc.（包括但不限于 Amazon.ca）提供九十 (90) 年

之日起这样的产品天首次发售在Wayfair网站（以下简称“排他性

期”）。为免生疑问，供应商不得将独家产品直接出售给

在专卖期内通过供应商控制的亚马逊市场向消费者提供。

2.供应商利益。Wayfair 将为供应商提供以下好处：

一种。有资格获得专门的帐户管理团队并访问高级 Wayfair

活动（例如，与高级管理层的 WPP 网络研讨会）；

湾 选择我们优质货架空间的资格和相应的曝光率

SKU 在我们的专业零售和旗舰品牌（Wayfair 品牌）中获得的好处

程序）;

c.引入最新的 Wayfair 试点计划时优先考虑（例如，

运营计划、视觉技术和营销服务、产品营销

服务）;

d. Wayfair 3D 建模服务 25% 折扣；

e. 媒体展示位置 10% 的折扣；

f. Wayfair 赞助产品的 10% 回扣（仅限独家产品）；和

g. 通过 Parter Home 访问消费者洞察工具。

Wayfair 可以随时在 Wayfair 的

自行决定。

3. Wayfair 品牌计划。Wayfair 可以将独家产品指定为 Wayfair 品牌

专卖期内的产品。“ Wayfair品牌产品”不包括

Wayfair 选择以 Wayfair 旗舰品牌营销和销售的产品，

专业零售品牌，或其他 Wayfair 品牌名称。以下适用于Wayfair

品牌产品：

一种。供应商不得将 Wayfair 品牌产品出售给或提供 Wayfair 品牌产品用于

在 Amazon.com, Inc. 拥有或运营的网站上销售（包括，不包括

限制，Amazon.ca），而此类产品根据以下规定进行营销或提供销售

Wayfair 品牌。为免生疑问，供应商不得出售 Wayfair 品牌

通过供应商控制的亚马逊市场直接向消费者提供产品。

湾 Wayfair 可能会要求更改批发价格，供应商将有一个合理的

选择退出请求价格的期限（7-14 天或以其他方式指定）。如果供应商

供应商将通过合作伙伴主页或其他方式收到此类请求的通知。未在规定时间内作出回应，供应商同意所要求的价格。

c. 供应商不得在 Wayfair 品牌产品销售或

以 Wayfair 品牌出售，但未提供至少 180 天的书面

通知 Wayfair。

d. 供应商应尽最大努力对 Wayfair 品牌产品进行棕色包装，即确保有

包装盒外部或包装盒上没有供应商品牌或制造品牌标记

产品本身。

e. Wayfair 品牌产品将获得免费的“红地毯营销”（Wayfair

在需要的地方提供 SKU 图像，专门的评论捕获程序，

SEO 优化的副本和性能监控）。

f. Wayfair 品牌产品将在店面获得巨大的曝光机会，

促销和营销杠杆；和

g. 供应商将可以持续访问当前哪些产品的账目

Wayfair 独有。

Wayfair 将通过真诚的努力在 Wayfair Brands 中发布符合以下条件的产品

表现不佳，由 Wayfair 自行决定，在 6 个月后

放入一个品牌。Wayfair 可能会要求将独家产品包含在 Wayfair 中

在产品的专卖期之后品牌，以及是否接受将由供应商自行决定。

为免生疑问，Wayfair 保留其知识产权的所有权利和所有权。

财产，包括但不限于 Wayfair 旗舰品牌、专业零售品牌、

和其他 Wayfair 品牌名称。

4.终止。Wayfair 可以终止供应商参与 Wayfair Preferred

Wayfair 可随时自行决定合作伙伴计划。供应商可以终止这些

向 Wayfair 提供至少六 (6) 个月的书面通知。

5.保密。Wayfair 向供应商披露的所有非公开或专有信息

与这些条款和 Wayfair 首选合作伙伴计划有关，包括但不包括

限制，通过 Wayfair 的消费者洞察工具提供的信息，是

Wayfair 与供应商之间的供应商协议项下的机密信息。

6.注意事项。根据要求或允许提供的任何通知或其他通信

这些条款应通过供应商的地址或电子邮件地址发送给供应商

Wayfair 或到 Wayfair 4 Copley Place, Boston, MA 02116 或 legal@wayfair.com。电子邮件

构成本条款的书面通知。

7.宣传。供应商不得发布任何新闻稿或发表任何公开声明

这些条款或 Wayfair 首选合作伙伴计划未经 Wayfair 事先书面通知

赞同。未经 Wayfair 事先通知，供应商不得使用 Wayfair 的品牌或商标。

书面批准，Wayfair 可自行决定拒绝批准。

8.责任限制。在任何情况下，WAYFAIR 都不会有任何

对供应商的任何利润或收入损失或任何损失的责任

间接的、特殊的、偶然的、后果性的或惩罚性的损害赔偿，

无论是由于合同、侵权行为还是任何其他原因造成的

责任理论，无论 WAYFAIR 是否存在

已告知此类损害的可能性。在任何情况下都不会

WAYFAIR 由这些引起或与之相关的总责任

条款超过一千美元（1,000 美元）。以上

限制不适用于

9.一般。这些条款受马萨诸塞州联邦法律管辖适用法律。

不考虑其选择的法律规定。位于萨福克县的法院，

马萨诸塞州对与此相关或由此引起的任何争议拥有专属管辖权

这些条款。每一方不可撤销地放弃对管辖权的任何反对和

此类法院的地点。Wayfair 和供应商是独立的承包商。这些都没有

条款应被视为创建委托代理、雇主雇员、合资企业或

Wayfair 与供应商之间的合作关系。不得转让这些条款

未经 Wayfair 事先书面同意，由供应商提供。任何一方未能坚持

严格执行这些条款的任何规定不应被解释为放弃或

放弃坚持严格执行相同或任何其他行为的权利

在任何其他时间提供这些条款。不放弃、修正或修改任何

这些条款的规定将是有效的，除非它是书面的并由适当的人执行

每一方的授权代表。如果发现这些条款的任何规定

因任何原因无法执行，其余条款不受影响，并应

根据其条款继续完全有效。第 5 至 9 条应

在这些条款终止或到期后继续有效。这些条款是完整的协议和

双方之间的谅解，并取代所有先前的协议、建议、

陈述和承诺，无论是口头的还是书面的，就其主题而言。

 

简单来说：

首选卖家计划分销要求

1. 在wayfair上的独家产品开售90天内，该产品不能卖亚马逊

好处

1. 专属客户经理团队，优先参加活动

2. 优选产品位，专属零售品牌，旗舰品牌

3. 优先参加新计划预测

4. 3D建模优惠25%

5. 媒介投放优惠10%

6. 独家产品广告优惠10%

7. 消费者数据工具

8. 以上好处wayfair随时调整

品牌计划

1. 品牌计划下的产品不能卖亚马逊

2. wayfair可能要求调整批发价，有大概7-14天回复期，未回复视为同意

3. 提价需提前180天

4. 白牌包装

5. 红毯营销计划 SEO优化曝光

6. 营销力度加大

7. 销售表现不好的产品wayfair重点帮扶。独家产品期限过后，卖家可选择是否参加品牌计划

终止

wayfair随时终止。卖家终止提前6个月说

有收到wayfair邀请的卖家，建议可以尽快签约！

（来源：公众号-跨境电商C14）

以上内容属作者个人观点，不代表雨果跨境立场！本文经原作者授权转载，转载需经原作者授权同意。​