漫长曲折的亚马逊运营路上的坎坷-账户限制申诉

本文经授权转载自：五爷跨境圈  

一个账号从注册开通到成长再到稳定，是一个漫长曲折的过程，作为卖家都应该知道， Amazon 平台是一个倡导诚信经营的网站，任何一个小的操作不当都有可能导致账号夭折。因此尊重平台规则，注重销售产品品质，处理好售后是买家的长久生存之道。

申诉信表达内容：

1.道歉承认过失表明诚意

2.将问题逐条清楚列出分析

3.依照问题顺序提出改进方式

4.以加强语气强调改进的决心

5.表达想要收到回信的迫切

申诉流程：

1. 提交资料申诉

2. 回复申诉失败

3. 再次提交申诉

4. 第二次申诉失败，亚马逊通知不再回复

5. 资料重新准备提交申诉信

6. 换模板重新提交申诉信

7. 换模板再重新提交申诉信

8. 亚马逊回复邮件，告知我为何没通过，是因为信用卡问题

9. 回复绩效团队：信用卡已经更新

10. 回复已经可以正常销售

被关闭销售权限的账号

申诉前自查：

01 搞清楚是什么原因导致你的账户销售权限被移除

02 检查产品Listing有没有那些违反亚马逊的政策

03 概括你发现的与账户销售权限被移除有关的问题，提供一个能够有效解决相关问题的行动计划。

04 补救计划写完后发送给亚马逊希望其恢复您的卖家销售权限。

申诉邮件内容分解：

第一部分：先向亚马逊表示感谢，之后介绍下店铺已经取得的成绩（开店时间、订单量交易额）最后表明意识到自己的错误，阐释原因。

第二部分：列出整改措施（提高高标准服务、熟悉亚马逊店铺规则等等）

第三部分：结尾标识再次恳请亚马逊给予自己一次机会

Dear Amazon seller support:

This is *(店铺名) writing to you.

As we are new sellers on Amazon, we just sold our first item on 2024-*-*, and to date we have sold *** orders on Amazon. We are very thankful that Amazon can provide such a chance for us to deliver good products to customers. And we plan to provide more quality products on Amazon and increase our sales to $*,*00,000 a month with *** orders and grow 40-50% every month. However, we were not so familiar with how to meet the performance standard, to this point we admit it is our fault. We have updated listing details and customer service standards for our items and promise to do our best to serve customers well on Amazon if we are allowed to sell again. Would you please consider the seller's account rating and the rapidly increasing sales in our store?

We have never received any negative feedback on our account and there are still

waiting to be shipped on FBA on ***day, we hope you could give us a chance to improve!

to improve! If we get the valuable opportunity to sell on Amazon, we will do the following

01 Absolutely, we will learn all the policies and rules about selling

on your platform.

02 We will review the listings in our account to see if they provide enough information for customers to make the right decisions.

03 We will focus on waiting for items to be shipped to customers. Double check to confirm customers will receive their happy items.

04 Use FBA shipping service to give customers good shipping service. Educate things of our own warehouse to triple check awaiting shipping orders every day to confirm

all products are on their way to customers.

05 Automatically find out order problems and solve them with customer within 24 hours.

with the customer within 24 hours. Any complaints or product problems we will solve them in proper way within one day in favour of customer's right.

06 We will build our own ERP to manage the running for Amazon selling. To control customer services and shipping services with accurate data.

Sincerely,

We write this. We will try our best to provide our sales on Amazon. We believe that Amazon will seriously consider this issue, and for us, there is a hope, a new chance! We will always provide good products and services to customers selling on Amazon. We look forward to your response.

Best regards.

店铺名

产品侵权申诉

·店铺 listing 的标题、描述、图片、五点描述和关键词

申诉邮件内容分解：

第一步：检查以上提到的产品描述相关关键点，承诺以后不会再有品牌侵权的错误（即陈述自己的行动）。

第二步：如果发现任何侵犯知识产权的产品或清单，我们将销毁这些产品或删除这些清单。

第三步：承诺以后会认真注意和学习平台的所有政策和规则。日后上架产品，会先核实知识产权问题，确保产品不会违反任何其他卖家的品牌权益或专利权益，或复制他人的标题、图片和描述。

·留意所有在售的产品

申诉邮件内容分解：

第一步：如果有顾客反馈不满意或投诉产品有问题，我们承诺会在 XX 小时内帮客户解决问题，为客户提供最好的购物体验（让亚马逊相信你是为客户着想）。

第二步：日后出售的产品将由自己亲自设计商标和设计产品包装，向亚马逊保证产品都是真实的，而不是直接从供应商渠道直接采购，以防止任何可能出现的商标侵权和包装设计侵权的情况发生（如果有条件的话）。

第三步：如果有任何销售问题，我们将尽快向亚马逊寻求帮助，而不是盲目销售，避免再次触犯亚马逊规则。

Dear Amazon seller support, 

Thank you for your concern about our account.

We received notification today that our seller privileges have been

because we are infringing intellectual property rights. We are reviewing the listings immediately. Firstly, we are very sorry for our ignorance, we are new to Amazon selling, having started business on Amazon in August, we lack the rules and policies when selling on your platform. Secondly, as the items of Amazon seller performance stated, we did not know that this product has its own brand, to this point we acknowledge it is our fault. We have removed the listing and promise we won't sell it again on Amazon. Would you provide the owner's contact information? I would like to apologise to him for my ignorance and for the damage caused to others. Would you please consider the account seller rating and customer feedback to us? We have provided customers with both good products and excellent customer service. We never received any complaint or negative feedback. If you can give us a chance, we will do as follows:

01 Absolutely, we will look through all the policies and rules about selling on your platform.

on your platform.

02 We will review the listings in our account to see if there are any that

If so, we will correct them immediately.

03 I will review all of my sold products, if the customer has any

dissatisfaction or product problems, I will be here within 12 hours for them to solve the problem, and offer them the best shopping experience, please trust me.

04 If any selling questions, we will consult Amazon for help as soon as possible, instead of selling blindly.

We believe that Amazon will seriously consider this issue, and for us, there is a hope, a new chance! We will always provide good products and services to customers selling on Amazon. We look forward to your response.

Best regards.

店铺名

亚马逊跟卖申诉

申诉邮件内容分解：

第一部分：强调你只有一个卖家账号，并且账号的行为表现良好，并没有违规的几率，而且还是优质卖家，也可以举些例子，比如说自己的产品很受欢迎，销量好、五星review 很多之类的情况说明一下。

第二部分：试着提出重新核查或者告知关联了什么账户才导致被封号。

第三部分：最后保证你会严格遵守亚马逊的规则，提供更好的服务和商品给顾客。

亚马逊申诉时长亚马逊申诉一般需要多久呢？

其实待回复的时间不会太长，一般 2 天之内就会有回复；如果收到的回复是处理方案不完整，那就继续补充完善方案吧；如果亚马逊要求你重新修改行动计划，可能需要 3 周之后才能得到回复；要是超过 7 天没有回复申诉邮件，可再发一次申诉。

注意：

这些模板只是提供给你一个申诉思路，生搬硬套是不会真实的表达出一个人的真情实感的。所以不要直接摘抄，直接模仿，你的邮件内容反映出来的内容必须是真诚、诚恳、有说服力的，制定的计划必须是切实可靠的，邮件不必太长，一个人的接受能力有限，亚马逊工作人员也是，所以懂得什么是重点很重要。

（封面图源：图虫创意）

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