【盘点】囊括31个细分品类、650+子类目，哪些能成为跨境电商的“星星之火”？（上篇）

对于新手卖家而言，常常会感到困惑的问题之一是：如何选一个细分领域来聚焦产品。实际市场上并没有所谓的“完美”利基，有的热卖品类并不容易再复制，因为市场可能已经达到饱和。相反卖家选择一些小众且竞争没有那么激烈的细分市场，才更有利可图。

但“盲人摸象”式的尝试可能会更容易让你在栽跟头，因为并非所有细分市场都是一颗摇钱树。要真的选对产品，你还需要做足功课，通过系统化的工作来研究产品的整个市场情况。

为此本文盘点了31个细分品类并进一步细分成了650+的小类目，以供卖家参考。由于类目过多，本文将分为上下两篇。

附：值得收藏！650+“小而美”的细分子类目超全盘点，谁会是你心中的No.1？（下篇）

1、时尚

毋庸置疑，时尚品类一直都是炙手可热的利基市场之一。除衣服、鞋子、配饰等，时尚还包含许多子细分市场，包括：

·Handbags/手提包

·Belt Buckles/皮带扣

·Belts/腰带

·Collar Tips/领针

·Fascinators & Headpieces/头饰和头盔

·Gloves & Mittens/手套和连指手套

·Hair Accessories/头饰

·Handbag Accessories/手袋配件

·Handkerchiefs/手帕

·Hats/帽子

·ID & Document Holders/证件夹

·Key Chains, Rings & Finders/钥匙扣&吊环

·Organizers & Day Planners/记事本&日程计划本

·Scarves & Wraps/围巾&披肩

·Shoe Charms/鞋子吊坠

·Sunglasses & Fashion Eyewear/太阳镜& 时尚眼镜

·Ties/领结

·Umbrellas/雨伞

·Wallets/钱包

·Wristbands/护腕

2、医疗健康

医疗健康是另一个有前途的利基市场，拥有许多可盈利的产品和巨大的利润空间。该类别下有许多子细分市场：

·Over-The-Counter Diabetic Aids/非处方糖尿病药物

·Ear Care Products/耳部护理产品

·Feminine Care & Hygiene Products/女性护理及卫生用品

·First Aid Products/急救产品

·Foot Creams & Treatments/足霜及护理

·Hand Sanitizers/消毒杀菌洁手剂

·Hot & Cold Therapies/冷热疗法

·Medical Monitoring & Testing Equipment/医疗监控及检测设备

·Over-The-Counter Medicine/非处方药

·Pill Boxes & Pill Cases/药盒

·Sexual Wellness Products/性健康产品

·Sleeping Aids/助眠产品

·Smoking Cessation Products/戒烟产品

·Squeezable Stress Relievers/可压缩减压产品

·Daily Living Aids/弱残人用品

·Mobility Furniture & Fixtures/无障碍家具及装置

·Mobility/Walking Equipment/移动及行走设备

·Orthopedic Products & Supports/骨科产品及支架

·Acupressure Supplies/按摩用品

·Acupuncture Supplies/针灸用品

·Aromatherapy Supplies/芳香疗法用品

·Alternative Remedies Detox Pads/替代疗法排毒垫

·Electrotherapy Devices/电疗法设备

·Herbal Remedies & Resins/草药及树脂

·Homeopathic Remedies/顺势疗法

·Ion Foot Baths/离子足浴

·Iridology Supplies/虹膜用品

·Light Therapy Devices/光线疗法设备

·Magnetic Therapy Devices/磁治疗设备

·Neti Pots & Cleansers/洗鼻壶及清洁剂

·Self-Help Audiovisuals/自助视听教具

·Titanium Therapy Devices/钛治疗设备

·Electric Toothbrushes/电动牙刷

·Standard Toothbrushes/标准牙刷

·Air & Water Dental Flossers/水牙线

·Children's Oral Care Products/儿童口腔护理产品

·Dental Floss & Flossers/牙线

·Denture Care Products/假牙护理产品

·Mouthwash/漱口水

·Tongue Cleaners/舌头清洁

·Toothbrush Replacement Heads/牙刷可更换刷头

·Toothpaste/牙膏

·Teeth Whitening Products/牙齿美白产品

·Sexual Wellness Body Enhancing Devices/性健康身体增强设备

·Condoms & Contraceptives/避孕套和避孕药

·Sex Lubricants & Lotions/性润滑剂

·Sexual Fantasy, Fetish & Sex Accessories/性幻想，恋物癖和性配件

·Sex Toys/性玩具

·Sexual Remedies & Supplements/性疗法和增补剂

·Contact Lens Care Solutions/隐形眼镜护理液

·Contact Lens Cases/隐形眼镜盒

·Eyeglass Cases/眼镜盒

·Eye Drops & Wash/眼药水及洗液

·Eyeglass Cloths & Sprays/眼镜布和喷雾剂

·Eyeglass Frames/镜框

·Eyeglass Straps & Cords/眼睛带及绳

·Eyepatches & Eyeglass Patches/眼罩及眼镜罩

·Low Vision Magnifiers/低视力放大镜

·Prescription Glasses/验光眼镜

·Reading Glasses/老花镜

·Eyeglass Replacement Lenses/研究更换镜片

·Dietary Supplements/膳食补充剂

·Dietary Supplement Accessories/膳食补充剂配件

·Supplemental Energy Bars, Shakes & Drinks/补充能量棒，奶昔及饮品

·Herb & Botanical Dietary Supplements/草药和植物性膳食补充剂

·Dietary Sports Supplements/饮食运动营养补充品

·Vitamin & Mineral Health Supplements/维生素和矿物质保健品

·Weight Management Supplements/体重控制补充品

·Appetite Control, Suppressants/食欲控制抑制剂

·Body Fat Analyzers/身体脂肪分析仪

·Weight Management Detox & Cleansers/体重管理排毒和清洁

·Weight Management Fat Burners/体重燃脂器

·Meal Replacement Drinks/代餐饮料

·Weight Management Scales/体重秤

·Weight Loss Kits & Accessories/减肥工具及配件

·Weight Loss Program Foods/减肥食品

·Weight Loss Supplements/减肥补充剂

3、珠宝

珠宝一直以来都是高利润品类，这是一个专门针对女性的细分市场。尽管该品类的竞争同样激烈，但其众多子类别仍然利好：

·Engagement Rings/订婚戒指

·Engagement & Wedding Ring Sets/订婚及结婚戒指套装

·Wedding & Anniversary Bands/结婚及纪念日对戒

·Bridal & Wedding Party Jewelry/新娘和婚宴珠宝

·Fashion Anklets/脚链

·Body Jewelry/贴身首饰

·Fashion Bracelets/手链

·Fashion Charms & Charm Bracelets/串饰及手链

·Fashion Earrings/耳环

·Fashion Eyeglass Chains & Holders/眼镜链和支架

·Fashion Hair & Head Jewelry/头饰

·Fashion Jewelry Sets/首饰套装

·Fashion Necklaces & Pendants/项链和吊坠

·Fashion Pins & Brooches/胸针

·Fashion Rings/戒指

·Fashion Toe Rings/脚戒

·Fashion Wristbands/手镯

4、男装

目前男装市场的潜力不容忽视，海外越来越多的男性开始注重穿着打扮。男装本身就是细分市场，其又很多细分市场：

·Men’s Casual Shirts/男士休闲衬衫

·Men’s Dress Shirts/男士商务衬衫

·Men’s T-Shirts/男士体恤衫

·Men’s Athletic Apparel/男士运动装

·Men’s Blazers & Sport Coats/男士运动夹克和运动外套

·Men's Coats & Jackets/男士外套和夹克

·Men's Jeans/男士牛仔裤

·Men's Pants/男士裤装

·Men's Shorts/男士短裤

·Men's Sleepwear & Robes/男士睡衣和睡袍

·Men's Socks/男士袜子

·Men's Suits/男士西装

·Men's Sweaters/男士毛衫

·Men's Sweats & Hoodies/男士汗衫和卫衣

·Men's Swimwear/男士泳衣

·Men's Underwear/男士内裤

·Men's Vests/男士背心

5、鞋子

鞋子是另一个在全球普遍的利基市场。无论你在哪里销售，你都会发现鞋子的巨大市场。不同的国家、地区及场合都包含不同的流行款式，其子类别包括：

·Baby Shoes/婴儿鞋

·Boy Shoes/男童鞋

·Girl Shoes/女童鞋

·Women’s shoes/女士鞋

·Men's Shoes/男士鞋

6、手表

市面上有很多不同类型的手表可出售。你甚至可以通过风格、人群等来进行区分：

·Antique Pocket Watches/古董怀表

·Modern Pocket Watches/现代怀表

·Pocket Watch Tools & Parts/怀表工具及零件

·Pocket Watches/怀表

·Key Ring Watches/钥匙链手表

·Necklace Watches/项链手表

·Nurse Watches/护士手表

·Ring Watches/戒指表

·Watch Batteries/手表电池

·Wristwatch Bands/手表带

·Watch Boxes, Cases & Winders/手表盒、表壳和上链条

·Watch Parts, Tools & Guides/手表零件及工具

7、电子产品

电子产品也是目前大热炙的利基市场之一，其包含众多子类别，包括电动牙刷、电动剃须刀以及手机配件等等。

·Binoculars & Monoculars/双筒望远镜及单筒望远镜

·Binocular Cases & Accessories/双筒望远镜盒及配件

·Telescopes/望远镜

·Telescope Parts & Accessories/望远镜配件

·Binoculars &Telescopes /双筒望远镜及望远镜

·Camera & Photo Accessories/相机及相片配件

·Camera Drones/航拍无人机

·Camera Drone Parts & Accessories/航拍无人机零件及配件

·Camera Manuals & Guides/相机手册和指南

·Digital Cameras/数码相机

·Digital Photo Frames/数码相框

·Film Photography Equipment/胶片摄影设备

·Camera Flashes & Flash Accessories/照相机闪光灯及闪光灯配件

·Camera Lenses & Filters/照相机镜头和滤光片

·Photo Studio & Lighting Equipment/摄像工作室及照明设备

·Camera Replacement Parts & Tools/相机可更换零件及工具

·Camera Tripods & Supports/相机三脚架和支撑

·Video Production & Editing Equipment/视频制作和编辑设备

·Vintage Movie & Photography Equipment/复古电影及照片设备

·Accessory Bundles for Camera and Camcorder/照相机和摄像机配件套装

·Camcorder and Camera Batteries/摄像机和相机电池

·Camera Battery Grips/相机电池握把

·Camera Cables & Adapters/摄像机电缆和适配器

·Camcorder Tapes & Discs/摄像机磁带和光盘

·Camera & Camcorder Lights/照相机及摄像机灯

·Camera Cases, Bags & Covers/相机盒、包、套

·Camera Chargers & Cradles/相机充电器和支架

·Camera Cleaning Equipment & Kits/照相机清洁设备和工具

·Camera LCD Hoods/相机液LCD罩

·Camera Memory Cards/相机内存

·Camera Memory Card Cases/相机内存

·Camera Memory Card Cases Readers & Adapters/相机内存卡盒读卡器和适配器

·Camcorder Microphones/摄像机麦克风

·Photo Albums & Storage Equipment/相册和存储设备

·Camera Remotes & Shutter Releases/相机遥控器和快门开关

·Camera Screen Protectors/相机屏幕保护器

·Camera Straps & Hand Grips/相机背带和把手

·Underwater Camera Cases & Housings/水下照相机外壳

·Camera Viewfinders & Eyecup/相机取景器和镜圈

·Camera & Photo Accessories/相机及相片配件

·Camera Lenses/照相机镜头

·Camera Lens Filters/镜头过滤器

·Auxiliary/Conversion Camera Lenses/辅助或转换相机镜头

·Camera Lens Filter Rings & Holders/相机镜头滤环和支架

·Camera Lens Adapters, Mounts & Tubes/相机镜头适配器，支架和摄像管

·Camera Lens Caps/镜头盖

·Camera Lens Hoods/镜头遮光罩

·Camera Tripods & Monopods/相机三脚架和单脚架

·Camera Stabilizers/相机平衡器

·Camera Tripod Heads/相机三脚架头

·Vehicle Electronics & GPS/汽车电子及GPS

·Car GPS Units/汽车GPS设备

·Car GPS Accessories & Tracking/汽车GPS配件和跟踪

·12-Volt Portable Appliances in Consumer Electronics/12伏便携式电器消费电子产品

·Car Alarms & Security/汽车警报及防盗

·Car Audio in Consumer Electronics/汽车音响消费电子产品

·Car Video Monitors/汽车视频监控

·Car Audio & Video Installation Equipment/汽车影音安装设备

·Car Electronics Accessories/汽车电子配件

·Marine Audio in Consumer Electronics/船用音箱消费电子产品

·Car Radar & Laser Detectors/汽车雷达和激光探测器

·Cell Phones & Accessories- Electronics/手机及配件-电子产品

·Batteries- Cell Phones & Accessories/电池-手机及配件

·Cables & Adapters- Cell Phones & Accessories/电缆和适配器-手机及配件

·Cases, Covers, & Skins- Cell Phones & Accessories/手机壳、手机套及外壳-手机及配件

·Cell Phone Accessories- Cell Phones & Accessories/手机配件-手机及配件

·Cell Phone Parts- Cell Phones & Accessories/手机零件-手机及配件

·Cell Phones & Smartphones- Cell Phones & Accessories/手机及智能手机-手机及配件

·Chargers & Cradles- Cell Phones & Accessories/充电器及底座-手机及配件

·Headsets- Cell Phones & Accessories/耳机--手机及配件

·Screen protectors- Cell Phones & Accessories/屏保-手机及配件

·Smart Watches/智能手表

·Cables & Connectors/电缆及接插件

·Computer Components & Parts/电脑零组件

·Desktops & All-In-Ones-/桌面&一体机

·Drives, Storage & Blank Media/驱动器、存储和空白媒介

·Enterprise Networking & Servers/企业级网络及服务器

·Home Networking & Connectivity/家庭网络及服务器

·Keyboards, Mice, & Pointing/键盘、鼠标和指向装置

·Laptop & Desktop Accessories/笔记本电脑及台式机配件

·Laptops & Netbooks/笔记本与上网本

·Manuals & Resources/手册和资源

·Monitors, Projectors & Accessories/显示器、投影仪和配件

·Power Protection, & Distribution/功率保护装置及配电

·Printers, Scanners, & Supplies/打印机及扫描仪

·Software- Computer & Tablets/软件-电脑和平板电脑

·Tablet & eBook Readers/平板和电子书阅读器

·Tablet & eBook Readers Accessories/平板和电子书阅读器配件

·Tablet & eBook Readers Parts/平板和电子书阅读器零件

·Vintage Computing/老式计算机

8、游戏

不管是智能手机上的简单游戏，还是功能强大的主机游戏或游戏机游戏，游戏主机及周边产品迅速增长，以下是一些能够给你带来巨大收益的游戏细分市场

·Prepaid Gaming Cards/预付费游戏卡

·Replacement Parts & Tools/替换零件及工具

·Strategy Guides & Cheats/视频游戏策略指南和技巧

·Video Game Accessories/视频游戏配件

·Video Game Memorabilia/视频游戏纪念品

·Video Game Merchandise/视频游戏商品

9、婴幼儿

该利基主要针对刚出生的婴儿和蹒跚学步幼儿，你可以向新生儿父母出售很多不同玩具及配件等。

·Baby Gear/婴孩用品

·Baby Activity Centers/婴儿固定式活动中心

·Baby Gyms & Play Mats/婴儿健身及游戏垫

·Baby Jumpers/婴儿连体衣

·Baby Swings/婴儿秋千

·Baby Bouncers & Vibrating Chairs/婴儿吊椅及振动仪

·Baby Playpens & Play Yards/婴儿护栏及游戏围拦

·Baby Play Shades & Tents/婴儿游戏遮阳板和帐篷

·Baby Walkers/婴儿学步车

·Baby Monitors/婴儿监视器

·Baby Proofing/婴儿防护设备

·Baby Thermometers/婴儿温度计

·Baby Bed Rails/婴儿床护栏

·Baby Car Window Signs & Decals/婴儿车窗标志和贴花

·Baby Hearing Protection Earmuffs/婴儿听力保护耳罩

·Baby Safety Gates/婴儿安全门栏

·Baby Shopping Cart Covers/婴儿购物车套

·Toddler Safety Harnesses/学步安全带

·Baby Scales/婴儿秤

·Baby Bath Tubs/婴儿浴桶

·Bath Tub Seats & Rings for Babies/浴缸座椅及浴盆环

·Baby Bathing Accessories/婴儿沐浴配件

·Baby Bathing & Grooming Gift Sets/婴儿沐浴和美容礼品套装

·Baby Health & Grooming products/婴儿保健和美容产品

·Baby Shampoos & Soaps/婴儿洗发水和香皂

·Skincare for Babies/婴儿护肤品

·Baby Towels & Washcloths/婴儿毛巾

·Baby Wipe Warmers/婴儿湿巾加热器

·Baby Wipes/婴儿湿巾

·Baby Changing Pads & Covers/婴儿尿布垫

·Baby Cloth Diapers/婴儿尿布

·Diaper Bags/尿布袋

·Diaper Covers/尿布套

·Diaper Disposal Supplies/尿布处置用品

·Diaper Stackers/尿布收纳袋

·Baby Disposable Diapers/婴儿一次性尿布

·Baby Swim Diapers/婴儿游泳尿布

·Nursery Bedding Sets/儿童房床上用品套装

·Crib Pillows/婴儿枕头

·Nursery Blankets & Throws/儿童房毛毯和休闲毯

·Nursery Bumpers/儿童房防护栏

·Crib Netting & Canopies/婴儿床、蚊帐和檐篷

·Cribskirts & Dust Ruffles/裙和防尘褶边

·Decorative Nursery Pillows/装饰儿童房枕头

·Crib Duvet Covers & Sets/婴儿床被套及套装

·Crib Duvet Inserts/婴儿床羽绒被衬垫

·Nursery Mattress Pads & Covers/儿童房床褥和床罩

·Crib Pillowcases & Shams/婴儿床枕套和枕套

·Nursery Quilts & Coverlets/婴儿棉被及床罩

·Nursery Bed Sheets & Sets/婴儿床单及套装

·Nursery Sleeping Bags & Sleep sacks/婴儿睡袋

·Nursery Boxes & Storage/婴儿床护理盒及存储

·Nursery Lamps & Shades/婴儿床灯及灯罩

·Nursery Mats & Rugs/婴儿床垫和地毯

·Nursery Mobiles/婴儿床活动玩具

·Nursery Night Lights/婴儿床夜灯

·Nursery Picture Frames/婴儿床相框

·Nursery Wall Décor/婴儿房房墙面装饰

·Nursery Wall Letters/婴儿墙面字母

·Nursery Window Treatments/婴儿房窗户装饰

·Bedside Sleepers/床边婴儿床

·Baby Dressers/婴儿衣柜

·Nursery Bassinets & Cradles/婴儿摇篮

·Nursery Changing Tables/婴儿尿布更换台

·Nursery Crib Mattresses/婴儿床床垫

·Baby Moses Baskets/婴儿床篮

·Nursery Furniture Sets/婴儿家具套装

·Nursery Rockers & Gliders/婴儿摇椅和吊椅

·Baby Bibs & Burp Cloths/婴儿围嘴

·Baby Food/婴儿食品

·Baby Booster Chairs/婴儿加高座椅

·Baby Bottle Feeding/婴儿硅胶奶瓶

·Baby Bottle & Food Warmers/婴儿奶瓶和食物加热器

·Breastfeeding/Nursing/母乳喂养及护理

·Baby Cups, Dishes & Utensils/婴儿杯、盘子和餐具

·Baby Food Grinders & Blenders/婴儿食品研磨机和搅拌机

·Baby High Chairs/婴儿高脚椅

·Baby Pacifiers/婴儿奶嘴

·Pacifier Clips & Cases/婴儿奶嘴夹

·Baby Teethers/婴儿出牙嚼器

·Potty Training/如厕训练

·Pregnancy Pillows/怀孕枕头

·Strollers/折叠式婴儿车

·Baby Feeding Supplies/婴儿喂养用品

·Bath Accessory Sets/浴室配件套装

·Bath Caddies & Bathroom Storage Equipment/沐浴用品架、浴室存储设备

·Bathmats, Rugs & Toilet Covers/浴垫、地毯和马桶盖

·Medicine Cabinets/药品柜

·Bathroom Mirrors/浴室镜

·Non-Slip Bathroom Appliques & Mats/防滑浴室贴花和垫子

·Bathroom Scales/浴室磅秤

·Bathroom Shelves/浴室架

·Shower Curtains/浴帘

·Shower Curtain Hooks/浴帘挂钩

·Bathroom Soap Dishes & Dispensers/浴室肥皂碟和分配器

·Tissue Box Covers/纸巾袋

·Toilet Brushes & Sets/马桶刷及套装

·Toilet Paper Storage & Covers/厕纸存储及保护套

·Toothbrush Holders/牙刷架

·Bath Towels & Washcloths/浴巾和毛巾

·Bathroom Tumblers/浴室玻璃杯

·Wall Hooks & Hangers/墙钩和衣架

10、床上用品

床上用品同样销路很好。一些新奇且样式流行的产品尤其受欢迎。

·Bed Pillows/床上枕头

·Bed Skirts/床裙

·Blankets & Throws/毯子和毛毯

·Bed Netting & Canopies/蚊帐和檐篷

·Comforters & Bedding Sets/棉被和被套

·Decorative Bed Pillows/装饰床上枕头

·Duvet Covers & Bedding Sets/被套和床上用品

·Mattress Pads and Feather Beds/床垫和羽绒床

·Pillow Shams/绣花枕套

·Quilts, Bedspreads & Coverlets/棉被、床罩和床罩

·Sheets & Pillow cases/床单枕套

11、家具

家具是室内装饰中重要的部分，消费者喜欢挑选一些时髦又实用的家具来设计和装饰他们的家。

·Armoires & Wardrobes/大型衣橱和衣柜

·Bar Carts & Serving Carts/酒吧推车和服务推车

·Bar Stools/高脚椅

·Bean Bags & Inflatable Furniture/带吸盘挂件及充气家具

·Beds & Mattresses/床和床垫

·Bedroom Furniture Sets/卧室家具套装

·Benches & Stools/椅子和长凳

·Bookcases/书架

·Cabinets & Cupboards/橱柜

·CD & Video Racks/CD和视频架

·Chairs/椅子

·Home Office Furniture/家庭办公家具

·Dining Furniture Sets/餐厅家具套装

·Dressers & Chests of Drawers/梳妆台和抽屉柜

·Entertainment Centers & TV Stands/电视支架、电视柜

·Futons, Frames & Covers/日式床垫、框架、床罩

·Nightstands/床头柜

·Ottomans, Footstools & Poufs/脚垫、脚凳和坐垫

·Screens & Room Dividers/屏风和隔断

·Sideboards & Buffets/餐具柜

·Furniture Slipcovers/家具沙发套

·Sofas, Loveseats & Chaises/沙发、两人沙发及椅子

·Tables/桌子

·Trunks & Chests/后备箱&箱子

·Vanities & Makeup Tables/梳妆台与化妆桌

（来源：选品官）

以上内容属作者个人观点，不代表雨果网立场！本文经原作者独家授权供稿，转载需经雨果网授权同意。