店铺申诉知识与技巧大揭秘（二）

图片来源：图虫创意

申诉对于广大卖家而言是一件极其头疼的问题。上一篇文章，我们说明了申诉的大概内容，今天说一说常见申诉的模板，包含侵权等申诉解封思路和技巧。

一、关于小卡片、刷评价的模板

1.准备材料

记录表、转账相关截图、机构组织联系方式、客户信息、小卡片之类的相关资料

2.模板（仅供参考）

Dear Amazon,

Here is 公司名to write to you to discuss the suspension of your account due to violations of Asian regulations and abuse of comments. We re-read the Customer Product Review Policy in Seller Central Help and learned that we violated the following policies:

Sellers provide financial incentives, discounts, free products, or other compensation to third parties in exchange for reviews on their products or competitors’ products. This includes using services that sell customer reviews, websites, or social media groups.

1. The root cause of the accident and the process of rewriting the order

The root cause of the accident:

(1) There are loopholes in the company's internal management. There are gaps in the supervision of the company's employees, especially the employees' insufficient supervision of store operations, and some of the company's recent regulations have not been effectively implemented.

(2) The company's technical training for employees is not comprehensive enough, and its understanding of Amazon's basic policies is insufficient.

(3) The company's performance requirements for employees are too strict, resulting in too much demand for order review and comments when there are too few orders.

(4) The company selects employees, the entry requirements for new employees are too low, and the training for new employees is insufficient.

(5) Lack of regular training and more professional training. In actual work, Amazon's basic rules for employees are ignored.

(6) Unprofessional training caused the entire company to fail to pay reasonable attention to Amazon's policies. 

Billing process and third-party contact information: 

(1) We met Wang Ken through WeChat.  Her company's main business is to obtain customer reviews for us after we provide compensation.We provide product keywords and ASINs, and pay through Alipay.Her company employees will contact Amazon buyers, find related products by searching keywords, and place an order.(The search method is as follows: inform customers of our product main image and search for keywords Pants Hangers to see if the selling store is Erone Direct and ASIN is ASIN to determine if it is our product) After receiving the product, the customer can give the product a 4-star or 5-star rating out of voluntary. After review, the customer will receive cash compensation. After communicating with her company many times, we learned that the channels for them to find real buyers are as follows: 

a. Get in touch with Americans by adding friends on Facebook.Ask them if they are willing to buy products on Amazon and leave a review. After the customer agrees, the employee will send the product keywords and ASIN to the customer to place an order . When receiving the product and publishing the review, employee will send a gift card to the purchaser. The amount of the gift card is the same as the payment amount for the purchase 

b. Some of their WeChat contacts are friends and groups living in the United States.When they have products that need to be reviewed, they will publish Amazon products in WeChat Moments and groups, and buyers can get commissions after purchasing and publishing reviews.Interested friends will contact third-party personnel. The third-party personnel will send product and keyword information, and ask customers to search for keywords to find products and place orders. Buyers can contact via WeChat after they post reviews and request a gift card for refund. 

c. Contact product trial volunteers by email. They send emails containing product information and payment compensation to users. After the user responds, the personnel sends the keyword and ASIN information to the user. After the purchaser receives the product and publishes the reviews, the third party will refund the payment through the gift card.

 d. Cooperate with American self-media traffic bloggers. Cooperate with influencers on TikTok and YouTube, show our products in their videos to attract customers, and make single comments and post comments after contacting customers. After contacting the customer, place an order and comment , and give them a certain commission after the successful operation of the customer and influencer.

 Wangken contact information:

Name:

Phone:

WeChat account:

Email

Company Name:

Social Credit Code:

Location:

 (2) Small cards generated by REVIEW FARM

REVIEW FARM small card operation mode

Use the small card generated by REVIEW FARM in the product packaging. When the product enters the Amazon inventory center and is purchased by the seller, when the buyer receives the product, he can scan the QR code on the small card and provide us with a product evaluation, and then provide the customer's email address in the farm. Comments on the website. After seeing the evaluation result, we will send the gift card from the Amazon backend to the customer's mailbox. Customers can purchase the product again in our Amazon store and get a gift card for the product at a price of $5-10. Get more comments.

Use the REVIEW FARM card to obtain third-party contact information to comment on violations

Website:

Phone

Email:

Company Name:

Social Credit Code:

Legal person:

(3) Postcard evaluation

Postcard evaluation method:Amazon back-end report fulfillment-sales-Amazon fulfilled shipment download report address information; please contact the third-party website Vistaprint for the following order and payment, and then send the postcard, we are willing to leave the review to the customer for evaluation Users provide cash back.

Contact information for postcard evaluation:

Website address:

Website contact information:

(4)We provide screenshots of third-party chat records and transfers in Annex 1.

 (5) Details of all orders that have been swiped and obtained violation reviews

We have put all the orders and customer information obtained in violation of the rules and reviews in Annex 2.

（6）Measures we have taken regarding this incident

 Billing process and third-party contact information:

 (1) Actively get in touch with the Amazon official. After receiving the Amazon notice on account health issues on April 27, we have been actively communicating with the official many times on the phone, and providing complete third-party information as much as possible；

 (2) We organized an internal reflection meeting on May 4, 2021 for the negligence and supervision of all managers. This meeting invited company’s shareholders and CEO, the financial department, the procurement and logistics department, the operation team leaders and members. All employees of the company attended the meeting.

The meeting first reviewed the root cause of the incident;

The operating staff violated the following related Amazon policies：

-- Creating, modifying, or posting reviews or community content regarding your own products or services.

-- Creating, modifying, or posting reviews or community content regarding your competitors' products or services.

-- Offering compensation for customer reviews.

-- Offering compensation, including free or discounted products, in exchange for creating, modifying, or posting reviews or community content.

2. Measures taken

(1)Regularly organize company employees to learn Amazon-related knowledge and policies, including through official Amazon training, and invite professional sellers with many years of experience to share their experience. Require new and old employees to participate on time to increase employees’ awareness of following Amazon’s policies. 

(2) Strengthen the accountability and control of employees who violate Amazon’s policies. It is very important that all operations performed by employees in the store must be approved by the team leader. Strengthen the supervision of the financial part of the capital flow, record every cash flow of the operation team, and eliminate the funds for the allocation of Amazon's illegal operations in terms of funds.

(3) Reduce the work pressure of employees, reduce the connection between wages and the number of orders, and fundamentally prevent the need to brush orders and obtain comments on violations. 

(4) After learning, all employees of the company will summarize the learning results and submit written learning experience books every week.The assessment will be conducted from two major aspects, including: what are Amazon's policies on reviews, and how Amazon will deal with violations.The learning experience books can only be approved by the CEO. For those who do not meet the standard of study books,they need to further study and submit again.

(5) Appoint three employees to deal with the incident and summarize the incident.

(6) Do our best to obtain more information from third parties,help us restore our account. 

(7) For the inventory using the small card, we removed the inventory processing to remove the order number and the corresponding product ASIN

3. Measures and plans taken to prevent such incidents from happening again

(1) Continuously learn all the policy from Amazon, and support the policy provide by Amazon; 

(2) Increase advertising budget and actively participate in promotional activities recommended by Amazon through SP SB SD and other advertising methods,coupon,prime exclusive discounts, light deal and 7-day deal to increase sales and get more non-manipulative real reviews;

 (3) Strengthen the management and control of product quality, and strengthen the supervision of product production and quality inspection processes. And conduct random inspections before the products are shipped to ensure that customers receive high-quality products;

 (4) Products are distributed using FBA to provide better customer service, promptly respond to product quality and return issues, and improve customer shopping experience.

 (5) When encountering uncertain problems in the sales process, actively seek the help of Amazon customer service to help us solve the problem.

(6) It is forbidden for all third parties who violate the regulations to interfere with our normal sales. We will strictly prevent and control the occurrence of order grabbing and obtaining illegal comments.

 (7) Strictly implement the new system established by the meeting and set up a supervision department to supervise the daily work of employees and product quality.

 More than a month after the incident, we seriously reflected on our mistakes and conducted rigorous training with our employees. Through this incident, we clearly realized the seriousness of order rebate and violations of applicable comments, which made us The company is facing an unprecedented crisis. We have been cooperating with the work of the Amazon review staff and once again apologize to Amazon to ensure that such incidents will not happen again. We hope that the review staff will read our emails carefully and we are willing to actively cooperate For related work, I hope Amazon will restore my sales authority. We will use more professional services to bring customers.

 The weather is hot and I hope the staff will pay attention to prevent heatstroke and cool down. I wish you good health.

 Sincerely,

公司名

 二、关于侵权的模板

1准备材料

授权书等相关资料

2.先报误判，找不侵权的证据，或者提供授权书

3.模板（仅供参考）

Dear Amazon,

Thank you very much for giving me the opportunity to appeal the cancellation of our Amazon sales privilege. Please see our information below.

Amazon cancelled our sales authority in August. Amazon canceled our sales privileges because some of our products violated Amazon's related policies, especially the intellectual property rights of certain rights holders.

First of all, we apologize...

second,...

Third, for brand violations ******* and violations of ASINs: ******...

1. Why Amazon canceled our sales authority

1.1 Amazon believes that these products are related to infringement of brand intellectual property rights...

1.2 Everyone should respect the legitimate rights and interests of other rights holders...

2. How do we solve the problem and prevent the error from happening again

...

2.1 ...

2.2 ...

2.3 ...

2.4 ...

2.5 ...

2.6 We once again express our sincere apologies to the right holders and Amazon on behalf of the entire company. We promise that we will correct our mistakes. Please trust us and give us a chance.

3. Other information we tell Amazon

We are a new company.

1)...

2)...

3)...

4)...

We have provided the necessary materials...

Sincerely,

公司名

下一篇会和大家聊聊，

经历了大批量卖家由于各种违规操作被封了店铺，都说留给剩下的卖家机会更多。于是，怎么选品成为了绕不开的话题，那么，选品要考虑哪些因素？有哪些思路呢？敬请期待。

（来源：阳哥）

以上内容属作者个人观点，不代表雨果跨境立场！本文经原作者授权转载，转载需经原作者授权同意。​