申诉2：价格太高也被封店铺！违反定价如何申诉？

图片来源：图虫创意

“违反市场公平定价政策”是疫情期间导致亚马逊店铺被封的最多的原因。由于疫情期间物流成本、材料成本、人工成本等都大大增加，卖家也不得不太高售价，稳定利润，当然也有很多人在疫情期间，疯抬物价（特别是生活用品和防护用品），从而达到暴利，这也导致最终因违反市场公平定价被封店铺。

1.亚马逊公告

亚马逊针对防疫用品出现哄抬物价的情况发布公告，提醒卖家违反市场公平定价政策规定的不公平、过高和误导性价格可能会导致卖家账户被暂停。

图片来源：亚马逊后台

2.被判定不公平定价的常见原因

①产品的图片或者描述中的参考价格，与实际销售价格不符，存在误导消费者的情况；

②对短期内需求大幅上涨的产品，进行了大幅度提价；

③相同卖家的同一产品，在不同销售平台的价格存在差异；

④单个产品的价格与组合捆绑销售的产品组合的价格之间存在明显悬殊。

3.如何申诉店铺-POA

a.认清错误、表达歉意

图片来源：谷歌翻译

首先先表达自己的歉意，承认错误，然后说明自己刚开始运营，很多规则都不太懂，然后告知亚马逊你的处理方式，将违规产品全部下架不再销售，最后表示所有购买我们产品的买家对我们的服务都很满意，没有出现差评反馈，希望亚马逊再给我们一个机会。

b.采取的措施

图片来源：谷歌翻译

接下来我们要告知亚马逊，为遵守针对亚马逊提供的所有 ASIN 的商城公平定价政策而采取的措施具体有哪些。

c.后期采取的步骤

图片来源：谷歌翻译

正文第二部分要说明后期将定期采取哪些步骤，以确保不会重复类似的问题。表明我们的认知态度。

绝密！抬高价格申诉娜姐POA申诉原文模板

Dear Amazon,

As a seller who has been selling on Amazon only for a short time, we lack a correct understanding of Amazon's rules and don't seriously understand Amazon's sales and pricing rules. We offer our sincere apologies here, and will study hard to ensure that such a similar error will not happen again.As our overseas sales time is short, our team is short of professional talents, and for the lack of clear understanding of Amazon's Marketplace Fair Pricing Policy and related rules, we apologize for these. We have removed the several products identified by Amazon and will never make this mistake in the future.This is the first time our online store products settle on the Amazon U.S. website. We are also selling products in China. We have strict certifications for buyer services and product requirements. we hope that Amazon can consider our sincere will of continuing to be a member of the Amazon U.S. station sellers, we ask Amazon to restore our sales rights. we promise to sell only good goods. We guarantee that the masks that have been sold and issued are produced in regular factories and are genuine. If there will be a customer complains that the product is counterfeit, we will compensate the customer without reason.May the epidemic end soon. stay strong American, stay strong China.

The steps you have taken to comply with the Marketplace Fair Pricing Policy on all ASINs you offer

1. We have regulated the prices of those products and make them sold in a fair price.

In the past we had to admit that we didn't know much about the Marketplace Fair Pricing Policy and now we have studied this policy carefully by the link you provided us

(https://sellercentral.amazon.com/gp/help/G5TUVJKZHUVMN77V).

We have known pricing practices that harm customer trust include but are not limited to:

* Setting a reference price on a product or service that misleads customers;

* Setting a price on a product or service that is significantly higher than recent prices offered on or off Amazon; or Selling multiple units of a product for more per unit than that of a single unit of the same product.

* Setting a shipping fee on a product that is excessive. Amazon considers current public carrier rates, reasonable handling charges, as well as buyer perception when determining whether a shipping price violated our fair pricing policy.

We can guarantee that the above violations will never be involved for us.

需要完整版请私信娜姐哦~~

（来源：跨境小当家）

以上内容属作者个人观点，不代表雨果跨境立场！本文经原作者授权转载，转载需经原作者授权同意。​