外贸人有效跟进客户的必备话术

让很多外贸业务员烦扰的问题，除了开发新客户，就是发出去的邮件客户没回应。客户从询价到真正下单的时长不一，一时不回复，在外贸中是很常见的现象。那么应对客户的不回应，该怎么办呢？

第一回合

Trust you have received our samples. Please let us have your feedback so we can proceed. 相信你已经收到样板了，请告知反馈这样我们才可进展。

第二回合

Please see attached our best offer for XXX based on the samples.按照样板，请查看我们最好的报价。

第三回合

可以在适当的时候，打电话过去查问，简单寒暄，直奔主题。

以此类推，再参考以下的其他跟进办法。比如客户收到报价后没再回应，

我们可以问：Friendly reminder on the offer we sent on+日期。

再次询问：Can you please let us know your comments?

又比如发了PI没回应，可以这样跟进：

Can you please inform when you arrange the payment? We need to schedule the production accordingly. 当您安排款项的时候，请告知。我们才好排单生产。或者：

We will have public holiday soon. The earlier you confirm the order, the sooner we can arrange the mass production. 我们很快要放假。请尽早确认订单，这样我们也可以早点安排生产。

以下分享更多跟进话术（供参考）：

（记得多用特殊疑问句，让客户参与到讨论中来，而非一般疑问句，yes or no 得不到任何有效信息）

1. Can you please offer any feedback on the recent order? In which areas can we improve so that we can better serve you next time?

最近这个单子能否告知您的反馈，哪些地方我们需要改善，下次我们才能做得更好

2. We'd really love to know your thoughts on our products. Please offer any of your comments to help us improve. A big hearty thank you!

我们很想知道你对我们产品的看法，能否帮忙提供一些您的建议，衷心感谢。

3. I hope your planned launch goes well. Have you received any market feedback yet?

希望你计划的产品发布/投放进展顺利，市场反馈如何呢?

4. It's been a long time since we last spoke. Could you please let us know why you haven't placed any orders with us recently? Your feedback is very important to us.

适合久久没再下单的客户，询问为何不再下单。

5. Could you please share your thoughts on why you ultimately chose to go with us? Your feedback is extremely valuable to us.

适合一直下单，已有交情的客户，听听他们为何选择你们，或者为何放弃以前的供应商.

（来源：网易外贸通）

以上内容属作者个人观点，不代表雨果跨境立场！如有侵权，请联系我们。