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2021-06-15 17:10
当你们公司在花了几个月的时间开发一个产品之后，最重要的事情就是把它推向世界，而邮件是传播你的新产品的一个好渠道。
接下来我们将从新产品邮件的主题行和正文这两个方面来，告诉你如何写一封可以增加销售的邮件，另外我也提供了6个邮件模板。
精心设计一个吸引人的主题行对你的邮件表现至关重要。
虽然几个字看起来只是你整体信息中的一小部分，但决定了你的受众是否打开邮件。如果主题行不够吸引人，或者不够有吸引力，那么它就有可能被埋没在读者的收件箱里。
下面是创建一个高点击率的主题行的基本要素：
激发兴趣和好奇心
明确而紧急的行动呼吁
一个提议/诱人的折扣
相关性
个性化（这可以通过根据用户的喜好向其发送不同版本的电子邮件来实现）
我们把主题行分成了两个大类，但其实你们可以都看看，从不同的分类中获取灵感。
New from [Company]: A Solution for [Main Problem]
[Product]: A Solution to Your [Problem]
Available Now: [Product], the Solution to [Problem]
[Product] is Now Available. Here’s How You Can Get it.
Problems With [Problem]? Try [Product] – New from [Company]
At Last – A Solution to Your [Problem]
Meet [Product]: A New Product to Help You [Benefit]
It’s Time! [Product] is now live. Click to learn more!
We just launched [Product] – And we need your help
[NOW LIVE]: [Product] is available to the public
[Product] launches today. Here’s what you need to know.
The moment you’ve all been waiting for: [Product] is here.
[PLEASE READ]: Everything you need to know about [Product].
[Product] goes live today. Help us spread the word!
[#] Days Until [Product]: This Week’s Update
New from [Company]: A Solution for [Main Problem]
[Product]: A Solution to Your [Problem]
Available Now: [Product], the Solution to [Problem]
[Product] is Now Available. Here’s How You Can Get it.
Problems With [Problem]? Try [Product] – New from [Company]
At Last – A Solution to Your [Problem]
Meet [Product]: A New Product to Help You [Benefit]
BRAND-NEW certification released today
Meet your new [product]
Introducing our latest…(product/feature here)
The [your company] holiday catalog is here!
New Feature: Reviews by You!
The Wait Is Over: [product/feature] Is Here
Discover our new…
Meet Our New…
May We Introduce…
New arrivals alert!
Is this is the hottest product in the market?
Weekend only: Get this new product before its gone
Last day to grab offers on new product launch
Something new is coming to [name]
We like to introduce these attributes of our new [name]
You have never liked your new [name] so much.
IMPORTANT UPDATE- The all-new (name) is here!
Yep, that just happened…
You are missing out on new trends
It’s coming
You look great in these brand new [name of product]
Flash Sale alert this Christmas. Get new stock.
33 percent off in new arrivals
Look what you did today. Unlocked new product
Surprise package inside. Open your mail.
Get a head start this winter season
Cheers to new product launches!!
[Product] Launch Status: Today’s Action Items
Get ready for our new product launch
It’s finally here! Check it out inside.
We have progressed a lot. Launch new [bag]
A new product that will not allow to pass on
It’s out! [Name Of Product]
New products alert. Shop for new arrivals today
Don’t wear old style of clothing. Try a different style.
Avail free discount and bring this new product to your home.
As you wish. Just shop new products
Don’t miss out on all new arrivals.
27 percent off on your new product launches
New season and new product launch
Are you stealing our new product launch ideas?
New products or arrivals just landed
Flash sale. Up to 50 percent off on new arrivals
撰写新产品邮件并不像它看起来那么容易。如果你不包括正确的元素，仅仅描述产品是不够的。由于将消息传出去是销售过程中重要的第一步，你必须确保公告不仅写得好，而且要为你的目标受众量身定做。
受众将决定公告的语气、内容和语言。为特定的受众定制发布内容，不仅可以确保消息的传播，而且可以确保消息传到正确的人那里。
在邮件开头就让读者知道你有一个新产品。一来就让他们知道这是一封营销或销售性质的邮件，不需要太多花言巧语。开始时要简单一些，比如：We are super excited to announce our new [name of your new product]。先让对方知道你要提供什么，然后在后面的内容中来吸引他们。
对产品的主要功能/特性进行开门见山的描述。不要过度解释每个细节，只需展示它提供的好处，或为什么它能引起你的目标客户的兴趣。
以一种激励对方采取行动的方式来结束邮件。如果做得好，行动呼吁将激励他们去联系你，去访问你的新品页面，去发询盘，去购买产品，这就是个成功的新产品邮件。当然，一定要提及他们在哪里、在什么时候、以什么方式才能获得该产品，否则你的邮件最终可能只是在浪费时间。
（来源：红板砖开发信）
以上内容属作者个人观点，不代表雨果跨境立场！本文经原作者授权转载，转载需经原作者授权同意。
（来源：红板砖开发信）
