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2023-09-13 17:10
如下是8月份全球流量排名前50名的电商平台，红色表示流量下降幅度，反之就是上升幅度；
排名 |
网站 |
流量份额占比 |
变化幅度 |
全球排名 |
8月份PV |
8月份UV |
1 |
amazon.com |
14.22% |
4.53% |
#11 |
2.455B |
458.2M |
2 |
ebay.com |
4.19% |
1.57% |
#41 |
722.6M |
189.6M |
3 |
amazon.co.jp |
3.31% |
5.59% |
#52 |
570.8M |
79.20M |
4 |
rakuten.co.jp |
2.87% |
2.75% |
#60 |
494.8M |
69.06M |
5 |
aliexpress.com |
2.77% |
4.06% |
#63 |
478.4M |
166.0M |
6 |
etsy.com |
2.69% |
0.54% |
#62 |
465.3M |
177.6M |
7 |
amazon.de |
2.58% |
2.83% |
#57 |
445.7M |
76.59M |
8 |
ozon.ru |
2.38% |
4.31% |
#59 |
411.6M |
85.58M |
9 |
walmart.com |
2.36% |
5.67% |
#81 |
407.4M |
145.7M |
10 |
wildberries.ru |
2.22% |
3.23% |
#67 |
382.5M |
60.46M |
11 |
amazon.co.uk |
2.15% |
1.94% |
#74 |
372.0M |
74.38M |
12 |
amazon.in |
1.90% |
0.16% |
#83 |
327.8M |
114.4M |
13 |
taobao.com |
1.77% |
2.97% |
#95 |
305.5M |
64.87M |
14 |
temu.com |
1.66% |
13.74% |
#92 |
286.6M |
123.9M |
15 |
pinduoduo.com |
1.62% |
4.07% |
#203 |
279.3M |
155.6M |
16 |
ebay.co.uk |
1.43% |
0.23% |
#112 |
246.8M |
43.64M |
17 |
mercadolivre.com.br |
1.41% |
1.85% |
#121 |
243.8M |
58.55M |
18 |
allegro.pl |
1.34% |
4.15% |
#109 |
232.0M |
33.40M |
19 |
shopee.co.id |
1.24% |
6.78% |
#166 |
213.4M |
65.35M |
20 |
market.yandex.ru |
1.15% |
1.37% |
#129 |
199.4M |
49.66M |
21 |
flipkart.com |
1.10% |
2.19% |
#159 |
189.2M |
70.98M |
22 |
amazon.fr |
1.07% |
1.25% |
#138 |
185.3M |
42.10M |
23 |
amazon.com.br |
1.07% |
15.14% |
#169 |
184.4M |
63.39M |
24 |
amazon.ca |
1.05% |
6.24% |
#140 |
181.7M |
36.75M |
25 |
amazon.it |
1.05% |
0.16% |
#141 |
181.0M |
36.40M |
26 |
trendyol.com |
0.99% |
5.76% |
#175 |
170.9M |
39.17M |
27 |
target.com |
0.95% |
0.18% |
#189 |
164.8M |
75.78M |
28 |
ebay.de |
0.92% |
0.05% |
#180 |
158.8M |
33.63M |
29 |
amazon.es |
0.85% |
0.76% |
#182 |
147.5M |
36.38M |
30 |
mercari.com |
0.81% |
2.75% |
#237 |
139.4M |
40.51M |
31 |
mercadolibre.com.ar |
0.79% |
2.00% |
#199 |
137.0M |
28.13M |
32 |
jd.com |
0.78% |
9.38% |
#219 |
133.8M |
47.59M |
33 |
shopee.vn |
0.73% |
1.19% |
#269 |
125.9M |
30.42M |
34 |
wayfair.com |
0.66% |
5.86% |
#283 |
114.7M |
49.40M |
35 |
mercadolibre.com.mx |
0.63% |
0.50% |
#264 |
109.5M |
30.39M |
36 |
magazineluiza.com.br |
0.61% |
1.13% |
#414 |
106.1M |
43.20M |
37 |
olx.pl |
0.60% |
0.26% |
#275 |
103.1M |
16.01M |
38 |
tokopedia.com |
0.58% |
2.82% |
#337 |
99.70M |
26.60M |
39 |
amazon.com.mx |
0.58% |
6.80% |
#322 |
99.45M |
39.05M |
40 |
hepsiburada.com |
0.57% |
2.80% |
#374 |
98.41M |
26.05M |
41 |
tmall.com |
0.56% |
17.26% |
#250 |
96.63M |
30.58M |
42 |
costco.com |
0.56% |
0.31% |
#361 |
96.07M |
40.28M |
43 |
alibaba.com |
0.54% |
5.04% |
#376 |
92.54M |
42.87M |
44 |
dns-shop.ru |
0.46% |
0.17% |
#422 |
79.71M |
23.83M |
45 |
dmm.com |
0.45% |
1.02% |
#581 |
77.67M |
19.16M |
46 |
shopee.com.br |
0.44% |
4.77% |
#500 |
76.33M |
28.52M |
47 |
aliexpress.ru |
0.43% |
1.75% |
#394 |
74.12M |
21.78M |
48 |
bol.com |
0.42% |
2.07% |
#460 |
73.27M |
18.39M |
49 |
shopee.tw |
0.42% |
2.72% |
#413 |
71.90M |
14.34M |
50 |
shopee.co.th |
0.38% |
5.14% |
#542 |
65.07M |
14.86M |
主要关注的点：
1、亚马逊仍然是榜首的霸主，流量占比超过10%的，但8月份下降幅度很大，最近竞争太激烈了；
2、亚马逊和eaby是唯二的月PV过亿的两个平台，之前总以为ebay没落了，才发现老牌电商平台也不能忽视啊；
3、速卖通超过esty，上升一位（记得7月份etsy是排在速卖通之前的），可能是跟最近推出的跨境全托管模式有关？
4、ozon表现也非常亮眼，一跃成为俄罗斯较大的电商平台，在全球排名上竟然超过walmart，做俄罗斯市场的小伙伴，这个平台不容错过；
5、淘宝在世界的排名竟然还没进前十..
6、temu非常猛，紧随淘宝之后，竟然超过了国内的拼多多，太牛了...也是流量涨幅超过2位数的电商平台..
7、亚马逊巴西站点降幅是较大的，两位数的下降，不知道是不是跟巴西最近的税改有关；
8、JD的涨幅是除temu之外最大的，将近两位数，猜测跟东哥的回归一大波动作有关？比如最近比较火的plus会员无限次免运费...
9、有没有发现国内捧得比较火的两个平台（TikTok和Shein）不在上面？我查了一下，这俩大概得PV都在45M左右，确实排不到前50；
大家通过上面的表格还发现了哪些值得关注的信息了？欢迎留言讨论~
（来源：老曹聊shopify）
以上内容属作者个人观点，不代表雨果跨境立场！本文经原作者授权转载，转载需经原作者授权同意。
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