外贸开发信第一封要怎么写？外贸开发信英文模板分享

开发信不宜太长，也不宜过短。某些老外的超短的开发信我觉得并不十分合适。 现在很多帖子都着重申明开发信应该简短，能一句话说明白的就不要啰嗦用两句话。不过太过简洁的开发信未必效果就好。下面就来介绍一下外贸开发信第一封要怎么写？外贸开发信英文模板分享给大家。

结合客户分析以客户需求为中心，做好开发信的三个要素：

要素1：邮件标题

好的标题是客户打开邮件的关键，站在客户的角度有什么点能吸引他打开比如蹭热点，世界杯，返校季等比如卖点，XX苹果公司供应商，XX竞品供应商，月销100万的XX产品

要素2：邮件正文内容：

把开发客户想象成谈恋爱找对象，你的心思想找异性，异性才不关心。第一封开发信的主题应该是你能给客户带来的核心利益点和你的价值主张（卖点）。

注意：这年头大家都忙，所以邮件切忌不要长篇大论，内容一多，客户看都不看，就删除了。简单，直接，戳中要害即可。或许一两句话，或许一个图片，能足以表达你的卖点即可。开发信，别发附件，否则容易进垃圾箱。

要素3：钩子(术语：CTA，CALL TO ACTION)

基本的邮件签名当然是必不可少的。但是除此之外，要客户主动回复，需要有很大的产品吸引力。这里用钩子就是提供一些有吸引力的东西，借此来刺激客户回复邮件/主动联系。

外贸开发信模板模板一：

Hi Sir/Madam,

Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the

strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.

Also we have our own professional designers to meet any of your requriements.

Should you have any questions,call me,let's talk details.

Best regards!

Leon

外贸开发信模板模板二：

Dear purchasing manager,

Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you.

Please link our company web site:............. if you want to know more about our product.by the way, free sample are available.

Tahnk you in advance!

Best regards]

外贸开发信模板模板三：

Subject: XX (products name) you need/ XX factory / xx good quotation

Dear Sirs:

We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .

This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations).....

If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.

We look forward to hearing from you soon.

Best Regards,

Your name ( position)

company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)

（来源：出海记事本）